Popularity ranking · Brazil

The 100 most popular POIs in Brazil

This curated ranking covers the 100 largest pois in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 25k pois tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Brazil, São Paulo and Nieuwegein lead the list with a combined estimated audience of 93M people. Across all 100 entries the average audience size is 8.1M, and the largest, Brazil, reaches around 33M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each poi, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Fortaleza 5.3M 39.6 62.0% City
52 Florianópolis 5.2M 42.0 62.2% City
53 Bolivia 5.1M 42.1 60.6% Country
54 Sertaneja, Paraná 5.1M 41.7 60.9%
55 Madeira 5M 36.9 66.2% Region
56 Rwenzori Mountains 4.9M 40.4 76.6% National park
57 Porto Seguro 4.8M 41.0 62.8% City
58 Argentona 4.8M 46.0 67.1%
59 Japan 4.8M 36.1 53.2% Country
60 Salvador, Bahia 4.8M 39.5 65.3%
61 South Korea 4.8M 39.4 60.5% Country
62 Ceará 4.8M 38.2 54.7%
63 Metropole 4.7M 37.3 57.8% Concert venue
64 Pernambuco 4.6M 35.3 63.5%
65 Tottenham 4.6M 33.3 6.6%
66 Paris 4.5M 39.6 69.9% City
67 Ibirapuera Park 4.5M 42.9 59.3% Park
68 Paulista Avenue 4.4M 42.9 57.3%
69 Jerusalem 4.4M 43.0 64.3% City
70 Lima 4.3M 37.0 63.8% Region
71 Amazon River 4.2M 36.4 62.1%
72 Guatemala 4.2M 44.3 54.7% Country
73 Walt Disney World 4.2M 39.3 68.6% Theme park
74 Campinas 4.2M 40.1 61.8% City
75 Arraial do Cabo 4.1M 42.9 64.4%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular pois compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each poi by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest poi in Brazil?

Brazil currently leads with an estimated audience of 33M people in Brazil.

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