A data profile of the people who buy, follow and care about Madeira in Brazil — modelled from more than twelve digital signal sources. Madeira has an estimated audience of 5,043,959 people in Brazil.
Madeira has an estimated audience of 5,043,959 people in Brazil. 66.2% are female, 33.8% are male, average age 36.9. Top brand affinities: Instagram, Rock music, Country music, Pop music, Shopping malls.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (2.76× the country average).
Demographically, the Madeira audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Madeira fan in Brazil is more female, around 36.9 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Madeira profile in Brazil.
66.2% are female, 33.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 36.9 |
| Estimated audience size | 5,043,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Madeira audience comes from Brazil.
| Country | Share |
|---|---|
| Portugal | 28.2% |
| Brazil | 27.1% |
| Mexico | 7.6% |
The strongest cross-interests of the Madeira audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 2.96× | ||
| 02 | Internet & Social Media | 2.76× | |||
| 03 | Country music | Music & Radio | 2.76× | ||
| 04 | Pop music | Music & Radio | 2.76× | ||
| 05 | Hip hop music | Music & Radio | 2.76× | ||
| 06 | Shopping malls | Shopping | 2.37× | ||
| 07 | Medicine | Business & Career | 2.37× | ||
| 08 | Jazz music | Music & Radio | 2.37× | ||
| 09 | Soul music | Music & Radio | 2.37× | ||
| 10 | Action movies | Movies & TV | 2.17× | ||
| 11 | Basketball | Sports | 2.17× | ||
| 12 | Heavy metal music | Music & Radio | 2.17× | ||
| 13 | Microsoft | Technology & Electronics | 1.97× | ||
| 14 | Animated movies | Movies & TV | 1.93× | ||
| 15 | Telecommunication | Technology & Electronics | 1.89× | ||
| 16 | Fragrances | Beauty & Wellness | 1.86× | ||
| 17 | Furniture | Home & Garden | 1.84× | ||
| 18 | Entrepreneurship | Business & Career | 1.80× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.72× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.50× | |
| Spirituality | BALANCE | 1.44× | |
| Social Media Usage | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Madeira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.