Rascasse Audience Intelligence

Madeira Audience in United States

A data profile of the people who buy, follow and care about Madeira in United States — modelled from more than twelve digital signal sources. Madeira has an estimated audience of 755,897 people in United States.

#181among Region in United States#2702among POI in United States#2176in Travel & Leisure

The average Madeira fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Milwaukee Brewers, Atlético Madrid, Detroit Tigers, with strongest over-indexing on Milwaukee Brewers (8.7× the country average).

Demographically, the Madeira audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Madeira fan in United States is balanced, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madeira profile in United States.

Audience size
756K
in United States
Gender
55.0%♀
45.0% male
Age
37.6
average years
Country rank
#28502
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madeira fans

55.0% are female, 45.0% are male, average age 37.6.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Madeira audience in United States
MetricValue
Female55.0%
Male45.0%
Average age37.6
Estimated audience size755,897
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Madeira audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4921%
50+15%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Madeira audience comes from United States.

Worldwide audience distribution share by country for Madeira
CountryShare
Portugal28.2%
Brazil27.1%
Mexico7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madeira audience in United States is strongest.

Fig. 05

Top regions by affinity

Madeira fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.15×
02Massachusetts~30K1.81×
03Rhode Island~4K1.69×
04Maine~4K1.59×
05Vermont~2K1.59×
06Hawaii~5K1.55×
07New York~60K1.50×
08New Hampshire~4K1.46×
09Colorado~20K1.42×
10New Jersey~30K1.36×
11Alaska~2K1.28×
12Connecticut~9K1.25×
13Virginia~20K1.21×
14Washington~20K1.16×
15Ohio~30K1.08×
16Montana~2K1.08×
17Oregon~9K1.06×
18Illinois~30K1.04×
19Maryland~10K1.03×
20Minnesota~10K1.03×
21Utah~7K1.01×
22Florida~50K0.98×
23Idaho~4K0.97×
24North Carolina~20K0.96×
25Pennsylvania~20K0.95×
26California~80K0.94×
27Wisconsin~10K0.93×
28Arizona~10K0.87×
29Georgia~20K0.86×
30Michigan~20K0.85×
31Delaware~2K0.84×
32Tennessee~10K0.82×
33South Carolina~9K0.81×
34Texas~50K0.80×
35Missouri~9K0.75×
36Nevada~5K0.72×
37Kansas~4K0.72×
38South Dakota~1K0.72×
39Kentucky~7K0.71×
40Iowa~4K0.70×
41New Mexico~3K0.70×
42Indiana~10K0.69×
43Nebraska~3K0.68×
44North Dakota~1K0.68×
45Alabama~7K0.64×
46Louisiana~6K0.63×
47Oklahoma~5K0.61×
48Arkansas~4K0.61×
49West Virginia~2K0.60×
50Mississippi~3K0.46×
Fig. 06

Affinity by region

Affinity by region — Madeira, United States
0.46×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madeira audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madeira audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports48.42×
02Deportivo AlavésSports35.81×
03Real SociedadSports17.67×
04Atlético MadridSports15.85×
05Sevilla FCSports15.02×
06Colorado RockiesSports10.14×
07San Diego PadresSports8.79×
08Milwaukee BrewersSports8.70×
09Pittsburgh PiratesSports7.44×
10Paris Saint-GermainSports6.68×
11HandballSports6.59×
12Detroit TigersSports5.53×
13Jessica AlbaMovies & TV4.41×
14Sports clubSports4.30×
15Non-alcoholic beverageFood & Beverages4.25×
16FanaticsFashion & Accessoires3.70×
17FC BarcelonaSports2.96×
18Real Madrid C.F.Sports2.85×
19Public transportCars & Mobility2.83×
20WalgreensShopping1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madeira audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madeira audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.35×
Career OrientationPOWER1.25×
Urban LifestyleOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madeira audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.21×
MindfulnessBALANCE0.51×
Pet OwnershipJOY0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madeira have in United States?

Madeira has an estimated audience of 755,897 people in United States, concentrated in California and New York.

02

What is the gender split and age of Madeira fans?

55.0% of Madeira fans are female, 45.0% are male, with an average age of 37.6 years.

03

Which brands do Madeira fans like most?

Madeira fans show strongest brand affinity for Milwaukee Brewers (8.7×), Atlético Madrid (15.85×), and Detroit Tigers (5.53×) over the country average.

04

Where do Madeira fans live in United States?

Madeira fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Madeira fans also like?

Beyond Madeira itself, the audience over-indexes on Atlético Madrid (15.85×), Detroit Tigers (5.53×), Pittsburgh Pirates (7.44×), and San Diego Padres (8.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Madeira audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Madeira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →