Rascasse Audience Intelligence

Madeira Audience in Germany

A data profile of the people who buy, follow and care about Madeira in Germany — modelled from more than twelve digital signal sources. Madeira has an estimated audience of 299,538 people in Germany.

#167among Region in Germany#1638among POI in Germany#1392in Travel & Leisure

The average Madeira fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Esso, Ryanair, Elle Fanning, with strongest over-indexing on Esso (6.57× the country average).

Demographically, the Madeira audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Madeira fan in Germany is balanced, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Esso.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madeira profile in Germany.

Audience size
300K
in Germany
Gender
54.5%♀
45.5% male
Age
41.5
average years
Country rank
#17345
POI in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madeira fans

54.5% are female, 45.5% are male, average age 41.5.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Madeira audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age41.5
Estimated audience size299,538
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Madeira audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4930%
50+19%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Madeira audience comes from Germany.

Worldwide audience distribution share by country for Madeira
CountryShare
Portugal28.2%
Brazil27.1%
Mexico7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madeira audience in Germany is strongest.

Fig. 05

Top regions by affinity

Madeira fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.21×
02Baden-Württemberg~50K1.20×
03Hamburg~8K1.13×
04Hessen~30K1.12×
05Nordrhein-Westfalen~70K1.10×
06Berlin~10K1.07×
07Rheinland-Pfalz~20K1.05×
08Sachsen~20K1.04×
09Niedersachsen~30K1.02×
10Schleswig-Holstein~10K0.98×
11Thüringen~7K0.91×
12Brandenburg~8K0.89×
13Saarland~3K0.85×
14Bremen~2K0.82×
15Sachsen-Anhalt~6K0.81×
16Mecklenburg-Vorpommern~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Madeira, Germany
0.81×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madeira audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madeira audience
#·InterestCategoryAffinity×
01Ramazzotti (liqueur)Food & Beverages10.03×
02Elle FanningMovies & TV8.66×
03EssoCars & Mobility6.57×
04XINGInternet & Social Media3.28×
05RyanairTravel & Leisure3.08×
06Tour de FranceSports2.87×
07MSNNews2.70×
08SparkasseBusiness & Career2.67×
09Solar energyHome & Garden2.48×
10Aral AGCars & Mobility2.43×
11EurowingsTravel & Leisure1.98×
12AutoScout24Cars & Mobility1.87×
13BankingBusiness & Career1.81×
14LufthansaTravel & Leisure1.79×
15VodafoneTechnology & Electronics1.72×
16Netto Marken-DiscountShopping1.66×
17NatureHome & Garden1.61×
18FamilyKids & Family1.59×
19AldiShopping1.52×
20Müller (company)Food & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madeira audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madeira audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.67×
Convenience OrientationPREMIUM1.60×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madeira audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
DIY MentalityTHRILL0.83×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madeira have in Germany?

Madeira has an estimated audience of 299,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Madeira fans?

54.5% of Madeira fans are female, 45.5% are male, with an average age of 41.5 years.

03

Which brands do Madeira fans like most?

Madeira fans show strongest brand affinity for Esso (6.57×), Ryanair (3.08×), and Elle Fanning (8.66×) over the country average.

04

Where do Madeira fans live in Germany?

Madeira fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Madeira fans also like?

Beyond Madeira itself, the audience over-indexes on Ryanair (3.08×), Elle Fanning (8.66×), Sparkasse (2.67×), and Ramazzotti (liqueur) (10.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Madeira audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Madeira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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