A data profile of the people who buy, follow and care about Florianópolis in Brazil — modelled from more than twelve digital signal sources. Florianópolis has an estimated audience of 5,231,532 people in Brazil.
Florianópolis has an estimated audience of 5,231,532 people in Brazil. 62.2% are female, 37.8% are male, average age 42.0. Top brand affinities: MSN, Country music, Rock music, Real property, Copa do Brasil.
Top brand affinities include MSN, Country music, Rock music, with strongest over-indexing on MSN (2.24× the country average).
Demographically, the Florianópolis audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Career Orientation.
The typical Florianópolis fan in Brazil is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for MSN.
The key figures that characterise the Florianópolis profile in Brazil.
62.2% are female, 37.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 42.0 |
| Estimated audience size | 5,231,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Florianópolis audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 82.7% |
| Argentina | 2.6% |
| Paraguay | 2.1% |
The strongest cross-interests of the Florianópolis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miles Teller | Movies & TV | 4.53× | ||
| 02 | Punta Cana | Travel & Leisure | 3.99× | ||
| 03 | Beto Carrero World | Travel & Leisure | 3.06× | ||
| 04 | Duvet | Home & Garden | 2.32× | ||
| 05 | MSN | News | 2.24× | ||
| 06 | Olympikus | Sports | 2.20× | ||
| 07 | Island | Travel & Leisure | 2.11× | ||
| 08 | Paris | Travel & Leisure | 2.08× | ||
| 09 | Bossa nova | Music & Radio | 1.94× | ||
| 10 | Arraial do Cabo | Travel & Leisure | 1.87× | ||
| 11 | Grazi Massafera | Movies & TV | 1.87× | ||
| 12 | Tramontina | Business & Career | 1.84× | ||
| 13 | Lodging | Travel & Leisure | 1.78× | ||
| 14 | Spanish language | Politics & Society | 1.77× | ||
| 15 | Mexico | Travel & Leisure | 1.76× | ||
| 16 | Real property | Home & Garden | 1.69× | ||
| 17 | Copa do Brasil | Sports | 1.66× | ||
| 18 | Rock music | Music & Radio | 1.58× | ||
| 19 | Public transport | Cars & Mobility | 1.56× | ||
| 20 | Country music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Career Orientation | POWER | 1.28× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Urban Lifestyle | OPEN | 0.80× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Florianópolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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