A data profile of the people who buy, follow and care about Campinas in Brazil — modelled from more than twelve digital signal sources. Campinas has an estimated audience of 4,152,137 people in Brazil.
Campinas has an estimated audience of 4,152,137 people in Brazil. 61.8% are female, 38.2% are male, average age 40.1. Top brand affinities: Instagram, Country music, Rock music, MSN, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.68× the country average).
Demographically, the Campinas audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Campinas fan in Brazil is more female, around 40.1 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Campinas profile in Brazil.
61.8% are female, 38.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 40.1 |
| Estimated audience size | 4,152,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Campinas audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 71.2% |
| United States | 21.5% |
| Portugal | 0.8% |
The strongest cross-interests of the Campinas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Associação Atlética Ponte Preta | Sports | 5.69× | ||
| 02 | Mixed martial arts | Sports | 2.58× | ||
| 03 | MSN | News | 2.38× | ||
| 04 | Assaí | Food & Beverages | 1.95× | ||
| 05 | Google Maps | Internet & Social Media | 1.92× | ||
| 06 | Bossa nova | Music & Radio | 1.80× | ||
| 07 | Rock music | Music & Radio | 1.78× | ||
| 08 | Country music | Music & Radio | 1.77× | ||
| 09 | Spanish language | Politics & Society | 1.77× | ||
| 10 | Dafiti | Fashion & Accessoires | 1.73× | ||
| 11 | Real property | Home & Garden | 1.69× | ||
| 12 | Internet & Social Media | 1.68× | |||
| 13 | Pop music | Music & Radio | 1.66× | ||
| 14 | Shopping malls | Shopping | 1.59× | ||
| 15 | Hip hop music | Music & Radio | 1.58× | ||
| 16 | Medicine | Business & Career | 1.53× | ||
| 17 | Michael Jackson | Music & Radio | 1.51× | ||
| 18 | Centauro | Cars & Mobility | 1.51× | ||
| 19 | Samba | Music & Radio | 1.50× | ||
| 20 | Enel | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.24× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Community Orientation | OPEN | 0.78× | |
| Early Adopter Mentality | POWER | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Campinas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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