A data profile of the people who buy, follow and care about Competition in Colombia — modelled from more than twelve digital signal sources. Competition has an estimated audience of 4,259,015 people in Colombia.
Competition has an estimated audience of 4,259,015 people in Colombia. 50.3% are female, 49.7% are male, average age 36.0. Top brand affinities: Beach soccer, Bwin, Max Verstappen, Leicester City F.C., Real Betis.
Top brand affinities include Beach soccer, Bwin, Max Verstappen, with strongest over-indexing on Beach soccer (1.54× the country average).
Demographically, the Competition audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Competition fan in Colombia is balanced, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for Beach soccer.
The key figures that characterise the Competition profile in Colombia.
50.3% are female, 49.7% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.0 |
| Estimated audience size | 4,259,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Competition audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norwich City F.C. | Sports | 1.75× | ||
| 02 | U.S. Sassuolo Calcio | Sports | 1.67× | ||
| 03 | Portsmouth F.C. | Sports | 1.65× | ||
| 04 | Dave Chappelle | Movies & TV | 1.61× | ||
| 05 | Bwin | Games | 1.60× | ||
| 06 | Jürgen Klopp | Sports | 1.58× | ||
| 07 | Portland Timbers | Sports | 1.57× | ||
| 08 | Brescia Calcio | Sports | 1.57× | ||
| 09 | Atlanta United FC | Sports | 1.57× | ||
| 10 | Leicester City F.C. | Sports | 1.56× | ||
| 11 | 23andMe | Health | 1.56× | ||
| 12 | Max Verstappen | Sports | 1.55× | ||
| 13 | Real Betis | Sports | 1.55× | ||
| 14 | Eurosport | Sports | 1.55× | ||
| 15 | Roberto Firmino | Sports | 1.55× | ||
| 16 | Beach soccer | Sports | 1.54× | ||
| 17 | Atalanta B.C. | Sports | 1.54× | ||
| 18 | Leroy Sané | Sports | 1.53× | ||
| 19 | Suunto | Sports | 1.52× | ||
| 20 | FC Schalke 04 | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.29× | |
| Quality Awareness | PREMIUM | 1.11× | |
| Community Orientation | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.64× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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