A data profile of the people who buy, follow and care about Parent in Colombia — modelled from more than twelve digital signal sources. Parent has an estimated audience of 4,773,322 people in Colombia.
Parent has an estimated audience of 4,773,322 people in Colombia. 66.7% are female, 33.3% are male, average age 35.4. Top brand affinities: Non-alcoholic beverage, Baking powder, Laundry detergent, Christmas decoration, Clothes iron.
Top brand affinities include Non-alcoholic beverage, Baking powder, Laundry detergent, with strongest over-indexing on Non-alcoholic beverage (1.53× the country average).
Demographically, the Parent audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Career Orientation.
The typical Parent fan in Colombia is more female, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Parent profile in Colombia.
66.7% are female, 33.3% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 35.4 |
| Estimated audience size | 4,773,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Parent audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thermomix | Home & Garden | 1.67× | ||
| 02 | New York Rangers | Sports | 1.66× | ||
| 03 | Baking powder | Food & Beverages | 1.64× | ||
| 04 | Christmas market | Food & Beverages | 1.63× | ||
| 05 | Induction cooking | Home & Garden | 1.63× | ||
| 06 | Clothes iron | Fashion & Accessoires | 1.61× | ||
| 07 | Kartell | Home & Garden | 1.59× | ||
| 08 | Laundry detergent | Home & Garden | 1.56× | ||
| 09 | Christmas decoration | Home & Garden | 1.55× | ||
| 10 | Elderly care | Health | 1.55× | ||
| 11 | Roller coaster | Travel & Leisure | 1.55× | ||
| 12 | Luc Besson | Movies & TV | 1.54× | ||
| 13 | Disney on Ice | Travel & Leisure | 1.54× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 15 | Air purifier | Home & Garden | 1.53× | ||
| 16 | Online pharmacy | Health | 1.53× | ||
| 17 | Ariel (detergent) | Home & Garden | 1.52× | ||
| 18 | Robotic vacuum cleaner | Home & Garden | 1.52× | ||
| 19 | Riesling | Food & Beverages | 1.51× | ||
| 20 | Royal family | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.51× | |
| Career Orientation | POWER | 1.36× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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