A data profile of the people who buy, follow and care about T-shirt in Colombia — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 3,550,576 people in Colombia.
T-shirt has an estimated audience of 3,550,576 people in Colombia. 61.5% are female, 38.5% are male, average age 34.0. Top brand affinities: Levi Strauss & Co., Outfit of the day, Calvin Klein, Plus-size clothing, Sun tanning.
Top brand affinities include Levi Strauss & Co., Outfit of the day, Calvin Klein, with strongest over-indexing on Levi Strauss & Co. (1.57× the country average).
Demographically, the T-shirt audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical T-shirt fan in Colombia is more female, around 34.0 years old, with strong Design Affinity tendencies and a notable affinity for Levi Strauss & Co..
The key figures that characterise the T-shirt profile in Colombia.
61.5% are female, 38.5% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 34.0 |
| Estimated audience size | 3,550,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide T-shirt audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wolverhampton Wanderers F.C. | Sports | 1.94× | ||
| 02 | Wellington boot | Fashion & Accessoires | 1.91× | ||
| 03 | Ugg boots | Fashion & Accessoires | 1.87× | ||
| 04 | Birkenstock | Fashion & Accessoires | 1.79× | ||
| 05 | Jumpsuit | Fashion & Accessoires | 1.70× | ||
| 06 | Costume party | Arts & Culture | 1.66× | ||
| 07 | Tom Brady | Sports | 1.62× | ||
| 08 | Hugo Boss | Fashion & Accessoires | 1.59× | ||
| 09 | Levi Strauss & Co. | Fashion & Accessoires | 1.57× | ||
| 10 | Primark | Shopping | 1.57× | ||
| 11 | Kenzo | Fashion & Accessoires | 1.57× | ||
| 12 | Tory Burch | Fashion & Accessoires | 1.57× | ||
| 13 | Sun tanning | Beauty & Wellness | 1.55× | ||
| 14 | Plus-size clothing | Fashion & Accessoires | 1.53× | ||
| 15 | Outfit of the day | Fashion & Accessoires | 1.52× | ||
| 16 | Superdry. | Fashion & Accessoires | 1.52× | ||
| 17 | Calvin Klein | Fashion & Accessoires | 1.51× | ||
| 18 | ASICS | Fashion & Accessoires | 1.51× | ||
| 19 | Balenciaga | Fashion & Accessoires | 1.51× | ||
| 20 | Contactless payment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.24× | |
| Indulgence | JOY | 1.20× | |
| Travelling | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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