1 Live diggi Audience in Germany
1 Live diggi has an estimated audience of 362,926 people in Germany. 52.2% are female, 47.8% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Haftbefehl, Betfair, Drop shipping, Tagesschau, Payback.
The average 1 Live diggi fan in Germany is 30.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Haftbefehl, Betfair, Drop shipping, with strongest over-indexing on Haftbefehl (9.52× the country average). Demographically, the 1 Live diggi audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of 1 Live diggi fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 30.8 |
| Estimated audience size | 362,926 |
Audience persona
The typical 1 Live diggi fan in Germany is balanced, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Haftbefehl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 272,195 | 7.49× |
| Niedersachsen | 67,038 | 1.9× |
| Bayern | 23,520 | 0.4× |
| Hessen | 21,086 | 0.76× |
| Baden-Württemberg | 19,946 | 0.4× |
| Sachsen | 10,507 | 0.59× |
| Rheinland-Pfalz | 10,109 | 0.56× |
| Schleswig-Holstein | 7,304 | 0.56× |
| Berlin | 6,203 | 0.38× |
| Hamburg | 6,142 | 0.75× |
| Sachsen-Anhalt | 4,804 | 0.51× |
| Brandenburg | 4,349 | 0.39× |
| Thüringen | 3,700 | 0.4× |
| Mecklenburg-Vorpommern | 2,344 | 0.34× |
| Bremen | 1,167 | 0.38× |
| Saarland | 837 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haftbefehl | 9.52× | Music & Radio |
| Betfair | 14.7× | Games |
| Drop shipping | 3.05× | Shopping |
| Tagesschau | 1.77× | Movies & TV |
| Payback | 3.95× | Shopping |
| Harry Potter | 1.51× | Movies & TV |
| Satire | 3.75× | Literature |
| Whirlpool Corporation | 7.37× | Home & Garden |
| Transfermarkt | 2.33× | Sports |
| Batman | 2.07× | Movies & TV |
| German television comedy | 4.33× | Movies & TV |
| FIFA World Cup | 1.53× | Sports |
| Spotify | 1.56× | Internet & Social Media |
| Do it yourself (DIY) | 1.56× | Home & Garden |
| Lieferando.de | 1.69× | Food & Beverages |
| 2. Bundesliga | 1.77× | Sports |
| House music | 1.92× | Music & Radio |
| Deutschrap | 2.74× | Music & Radio |
| Germany national football team | 2.43× | Sports |
| IHF World Men's Handball Championship | 2.28× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.78 |
| Sports Activity | POWER | 1.18 |
| Early Adopter Mentality | POWER | 1.18 |
| Urban Lifestyle | OPEN | 1.15 |
| Social Media Usage | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.9% |
| Netherlands | 0.5% |
| Austria | 0.4% |
See 1 Live diggi audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does 1 Live diggi have in Germany?
1 Live diggi has an estimated audience of 362,926 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of 1 Live diggi fans?
52.2% of 1 Live diggi fans are female, 47.8% are male, with an average age of 30.8 years.
Which brands do 1 Live diggi fans like most?
1 Live diggi fans show strongest brand affinity for Haftbefehl (9.52×), Betfair (14.7×), and Drop shipping (3.05×) over the country average.
Where do 1 Live diggi fans live in Germany?
1 Live diggi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 272,195), Niedersachsen (reach 67,038), and Bayern (reach 23,520). These three regions account for the largest share of the active audience.
What other brands do 1 Live diggi fans also like?
Beyond 1 Live diggi itself, the audience over-indexes on Betfair (14.7×), Drop shipping (3.05×), Tagesschau (1.77×), and Payback (3.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1 Live diggi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.