Rascasse Audience Intelligence

Achtung, Reichelt! Audience in Germany

A data profile of the people who buy, follow and care about Achtung, Reichelt! in Germany — modelled from more than twelve digital signal sources. Achtung, Reichelt! has an estimated audience of 759,796 people in Germany.

#281among Website / Newspaper / Magazine in Germany#95in News

The average Achtung, Reichelt! fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Freedom of speech, Tagesschau, Telegram, with strongest over-indexing on Freedom of speech (29.38× the country average).

Demographically, the Achtung, Reichelt! audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Achtung, Reichelt! fan in Germany is more female, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Freedom of speech.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Achtung, Reichelt! profile in Germany.

Audience size
760K
in Germany
Gender
55.4%♀
44.6% male
Age
42.2
average years
Country rank
#8272
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Achtung, Reichelt!

55.4% are female, 44.6% are male, average age 42.2.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Achtung, Reichelt! audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age42.2
Estimated audience size759,796
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Achtung, Reichelt! audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

89.5%

of the worldwide Achtung, Reichelt! audience comes from Germany.

Worldwide audience distribution share by country for Achtung, Reichelt!
CountryShare
Germany89.5%
Switzerland4.5%
Austria2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Achtung, Reichelt! audience in Germany is strongest.

Fig. 05

Top regions by affinity

Achtung, Reichelt! fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~60K1.53×
02Thüringen~20K1.22×
03Saarland~10K1.17×
04Schleswig-Holstein~30K1.14×
05Brandenburg~30K1.12×
06Mecklenburg-Vorpommern~20K1.12×
07Sachsen-Anhalt~20K1.10×
08Baden-Württemberg~100K0.99×
09Berlin~30K0.98×
10Niedersachsen~70K0.94×
11Bayern~100K0.92×
12Hessen~50K0.90×
13Hamburg~20K0.89×
14Nordrhein-Westfalen~100K0.81×
15Bremen~5K0.70×
16Rheinland-Pfalz~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Achtung, Reichelt!, Germany
0.58×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Achtung, Reichelt! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Achtung, Reichelt! audience
#·InterestCategoryAffinity×
01Freedom of speechPolitics & Society29.38×
02Bild am SonntagNews23.29×
03Freedom of thoughtPolitics & Society13.81×
04Christina ApplegateMovies & TV10.45×
05Love ActuallyMovies & TV6.84×
06SolidarityPolitics & Society5.67×
07Kelly OsbourneMusic & Radio5.14×
08TelegramInternet & Social Media5.11×
09Junge FreiheitNews5.02×
10MoodleTechnology & Electronics4.26×
11ActivismPolitics & Society3.76×
12FundraisingBusiness & Career3.59×
13Markus LanzMovies & TV3.17×
14TagesschauMovies & TV2.61×
15TransfermarktSports2.45×
16TikTokInternet & Social Media2.38×
17HugendubelShopping2.31×
18NatureHome & Garden1.94×
19PoliticsPolitics & Society1.79×
20Müller (company)Food & Beverages1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Achtung, Reichelt! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Achtung, Reichelt! audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.75×
Community OrientationOPEN1.65×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Achtung, Reichelt! audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.79×
Luxury OrientationPREMIUM0.88×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Achtung, Reichelt! have in Germany?

Achtung, Reichelt! has an estimated audience of 759,796 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Achtung, Reichelt! fans?

55.4% of Achtung, Reichelt! fans are female, 44.6% are male, with an average age of 42.2 years.

03

Which brands do Achtung, Reichelt! fans like most?

Achtung, Reichelt! fans show strongest brand affinity for Freedom of speech (29.38×), Tagesschau (2.61×), and Telegram (5.11×) over the country average.

04

Where do Achtung, Reichelt! fans live in Germany?

Achtung, Reichelt! fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Achtung, Reichelt! fans also like?

Beyond Achtung, Reichelt! itself, the audience over-indexes on Tagesschau (2.61×), Telegram (5.11×), TikTok (2.38×), and Junge Freiheit (5.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Achtung, Reichelt! audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Achtung, Reichelt!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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