Achtung, Reichelt! Audience in Germany
Achtung, Reichelt! has an estimated audience of 718,864 people in Germany. 49.9% are female, 50.1% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Freedom of speech, TikTok, RTL Television, Markus Lanz.
The average Achtung, Reichelt! fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Freedom of speech, TikTok, with strongest over-indexing on Western Union (6.46× the country average). Demographically, the Achtung, Reichelt! audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Achtung, Reichelt! fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 40.9 |
| Estimated audience size | 718,864 |
Audience persona
The typical Achtung, Reichelt! fan in Germany is balanced, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,534 | 0.82× |
| Bayern | 107,811 | 0.93× |
| Baden-Württemberg | 102,870 | 1.05× |
| Niedersachsen | 62,867 | 0.9× |
| Sachsen | 54,626 | 1.55× |
| Hessen | 51,022 | 0.93× |
| Berlin | 32,781 | 1.02× |
| Schleswig-Holstein | 29,342 | 1.14× |
| Brandenburg | 25,687 | 1.15× |
| Thüringen | 23,223 | 1.27× |
| Rheinland-Pfalz | 20,805 | 0.58× |
| Sachsen-Anhalt | 19,652 | 1.06× |
| Hamburg | 14,517 | 0.89× |
| Mecklenburg-Vorpommern | 14,312 | 1.04× |
| Saarland | 10,047 | 1.14× |
| Bremen | 3,296 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 6.46× | Business & Career |
| Freedom of speech | 18.45× | Politics & Society |
| TikTok | 2.23× | Internet & Social Media |
| RTL Television | 3.7× | Movies & TV |
| Markus Lanz | 3.9× | Movies & TV |
| Love Actually | 7.51× | Movies & TV |
| Christina Applegate | 10.46× | Movies & TV |
| Solidarity | 5.38× | Politics & Society |
| Pets | 1.69× | Pets & Animals |
| Satire | 4.04× | Literature |
| N26 | 5.9× | Business & Career |
| Real property | 3.83× | Home & Garden |
| Payback | 3.61× | Shopping |
| Automobiles | 1.66× | Cars & Mobility |
| Kelly Osbourne | 5.49× | Music & Radio |
| Freedom of thought | 9.65× | Politics & Society |
| Westdeutscher Rundfunk | 2.71× | Movies & TV |
| Moodle | 4.19× | Technology & Electronics |
| German television comedy | 4.04× | Movies & TV |
| Bild am Sonntag | 16.72× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.73 |
| Pet Ownership | JOY | 1.36 |
| Indulgence | JOY | 1.19 |
| Tradition | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.15 |
| Individualism | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.0% |
| Switzerland | 4.1% |
| Austria | 2.1% |
See Achtung, Reichelt! audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Achtung, Reichelt! have in Germany?
Achtung, Reichelt! has an estimated audience of 718,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Achtung, Reichelt! fans?
49.9% of Achtung, Reichelt! fans are female, 50.1% are male, with an average age of 40.9 years.
Which brands do Achtung, Reichelt! fans like most?
Achtung, Reichelt! fans show strongest brand affinity for Western Union (6.46×), Freedom of speech (18.45×), and TikTok (2.23×) over the country average.
Where do Achtung, Reichelt! fans live in Germany?
Achtung, Reichelt! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,534), Bayern (reach 107,811), and Baden-Württemberg (reach 102,870). These three regions account for the largest share of the active audience.
What other brands do Achtung, Reichelt! fans also like?
Beyond Achtung, Reichelt! itself, the audience over-indexes on Freedom of speech (18.45×), TikTok (2.23×), RTL Television (3.7×), and Markus Lanz (3.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Achtung, Reichelt!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.