Achtung, Reichelt! Audience in Germany
Achtung, Reichelt! has an estimated audience of 718,864 people in Germany. 49.9% are female, 50.1% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Loincloth, Motion Picture Association of America, Israel, KLIX (AM).
The average Achtung, Reichelt! fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Loincloth, Motion Picture Association of America, with strongest over-indexing on Unique Gifts (2.23× the country average). Demographically, the Achtung, Reichelt! audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Achtung, Reichelt! fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 40.9 |
| Estimated audience size | 718,864 |
Audience persona
The typical Achtung, Reichelt! fan in Germany is balanced, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,534 | 0.82× |
| Bayern | 107,811 | 0.93× |
| Baden-Württemberg | 102,870 | 1.05× |
| Niedersachsen | 62,867 | 0.9× |
| Sachsen | 54,626 | 1.55× |
| Hessen | 51,022 | 0.93× |
| Berlin | 32,781 | 1.02× |
| Schleswig-Holstein | 29,342 | 1.14× |
| Brandenburg | 25,687 | 1.15× |
| Thüringen | 23,223 | 1.27× |
| Rheinland-Pfalz | 20,805 | 0.58× |
| Sachsen-Anhalt | 19,652 | 1.06× |
| Hamburg | 14,517 | 0.89× |
| Mecklenburg-Vorpommern | 14,312 | 1.04× |
| Saarland | 10,047 | 1.14× |
| Bremen | 3,296 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.23× | Shopping |
| Loincloth | 4.5× | Fashion & Accessoires |
| Motion Picture Association of America | 12.16× | Movies & TV |
| Israel | 2.23× | Travel & Leisure |
| KLIX (AM) | 2.76× | Music & Radio |
| Stradivarius | 1.58× | Shopping |
| Corfu (regional unit) | 2.26× | Travel & Leisure |
| South Asian cuisine | 4.92× | Food & Beverages |
| Goon | 4.18× | Movies & TV |
| Parma | 3.78× | Travel & Leisure |
| Home Delivery | 1.8× | Food & Beverages |
| Nuts (film) | 2.85× | Movies & TV |
| Theocracy | 5.33× | Music & Radio |
| Faun (band) | 2.24× | Music & Radio |
| Keeper (password manager) | 2.05× | Technology & Electronics |
| Figure painting (hobby) | 1.91× | Arts & Culture |
| Emperor Entertainment Group | 1.76× | Business & Career |
| Faktglaublich | 4.95× | Politics & Society |
| Volvo V60 | 2.06× | Cars & Mobility |
| Regional styles of Mexican music | 3.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.73 |
| Pet Ownership | JOY | 1.36 |
| Indulgence | JOY | 1.19 |
| Tradition | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.15 |
| Individualism | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.0% |
| Switzerland | 4.1% |
| Austria | 2.1% |
See Achtung, Reichelt! audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Achtung, Reichelt! have in Germany?
Achtung, Reichelt! has an estimated audience of 718,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Achtung, Reichelt! fans?
49.9% of Achtung, Reichelt! fans are female, 50.1% are male, with an average age of 40.9 years.
Which brands do Achtung, Reichelt! fans like most?
Achtung, Reichelt! fans show strongest brand affinity for Unique Gifts (2.23×), Loincloth (4.5×), and Motion Picture Association of America (12.16×) over the country average.
Where do Achtung, Reichelt! fans live in Germany?
Achtung, Reichelt! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,534), Bayern (reach 107,811), and Baden-Württemberg (reach 102,870). These three regions account for the largest share of the active audience.
What other brands do Achtung, Reichelt! fans also like?
Beyond Achtung, Reichelt! itself, the audience over-indexes on Loincloth (4.5×), Motion Picture Association of America (12.16×), Israel (2.23×), and KLIX (AM) (2.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Achtung, Reichelt!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.