Air (French band) Audience in Germany

Air (French band) logo

Air (French band) has an estimated audience of 317,654 people in Germany. 45.9% are female, 54.1% are male, average age 42.6. Top brand affinities: Dog breed, Progressive rock, Oliver Kahn, Natural rubber, Antoine Griezmann.

Top brand affinities include Dog breed, Progressive rock, Oliver Kahn, with strongest over-indexing on Dog breed (1.63× the country average). Demographically, the Air (French band) audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Air (French band) fans

Demographic split for Air (French band) audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age42.6
Estimated audience size317,654

Audience persona

The typical Air (French band) fan in Germany is balanced, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air (French band) audience
BrandAffinityCategory
Dog breed1.63×Pets & Animals
Progressive rock2.71×Music & Radio
Oliver Kahn3.91×Sports
Natural rubber1.79×Cars & Mobility
Antoine Griezmann2.41×Sports
Ayrton Senna1.63×Sports
Caprivi Strip2.99×
Catania2.57×Travel & Leisure
Rhodiola2.78×Health
Cagnes-sur-Mer2.59×Travel & Leisure
Hollister, California1.81×Travel & Leisure
Harry Potter and the Goblet of Fire1.99×Movies & TV
Divergent series3.11×Movies & TV
Hippocrates2.54×Politics & Society
JR Aquino2.42×
Brookside3.43×Movies & TV
Buzzword bingo2.13×Business & Career
Dalit1.59×Politics & Society
Two-Lane Blacktop1.88×Movies & TV
Aix-Marseille University2.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air (French band) audience
TraitClusterScore
SustainabilityBALANCE1.08
Urban LifestyleOPEN1.04
IndulgenceJOY0.96
Pet OwnershipJOY0.96
Price SensitivityPREMIUM0.94
TraditionCONSERVATISM0.93

Worldwide distribution

Worldwide audience distribution share by country for Air (French band)
CountryShare
United States8.8%
China7.8%
Italy7.0%

See Air (French band) audiences in other countries

More Band audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Air (French band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.