Airtable Audience in Germany
Airtable has an estimated audience of 250,521 people in Germany. 43.3% are female, 56.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Ma Mère, Gil Ofarim, Eden Lake, Intraocular lens, Christmas Gift.
The average Airtable fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Ma Mère, Gil Ofarim, Eden Lake, with strongest over-indexing on Ma Mère (30.03× the country average). Demographically, the Airtable audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of Airtable fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 39.1 |
| Estimated audience size | 250,521 |
Audience persona
The typical Airtable fan in Germany is more male, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ma Mère.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 50,331 | 0.92× |
| Bayern | 49,443 | 1.23× |
| Berlin | 33,406 | 2.98× |
| Baden-Württemberg | 32,855 | 0.96× |
| Hessen | 25,312 | 1.33× |
| Niedersachsen | 17,121 | 0.7× |
| Hamburg | 9,090 | 1.61× |
| Sachsen | 9,018 | 0.73× |
| Rheinland-Pfalz | 8,917 | 0.71× |
| Schleswig-Holstein | 6,754 | 0.75× |
| Brandenburg | 6,220 | 0.8× |
| Thüringen | 3,945 | 0.62× |
| Sachsen-Anhalt | 2,755 | 0.42× |
| Bremen | 2,701 | 1.26× |
| Mecklenburg-Vorpommern | 1,967 | 0.41× |
| Saarland | 1,738 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ma Mère | 30.03× | Movies & TV |
| Gil Ofarim | 3.42× | Music & Radio |
| Eden Lake | 8.69× | Movies & TV |
| Intraocular lens | 12.95× | Health |
| Christmas Gift | 2.32× | Kids & Family |
| Cocktail | 1.61× | Food & Beverages |
| CAC 40 | 1.8× | Business & Career |
| Elīna Garanča | 9.11× | Music & Radio |
| Business English | 3.23× | Business & Career |
| Progressive rock | 1.8× | Music & Radio |
| Irish Ferries | 8.27× | Cars & Mobility |
| Grinch | 1.81× | Movies & TV |
| Hypertext | 2.07× | Technology & Electronics |
| Natural rubber | 1.56× | Cars & Mobility |
| Headhunters (film) | 3.19× | Movies & TV |
| Hamburg-Mitte | 5.53× | Travel & Leisure |
| Jaguar F-Pace | 4.08× | Cars & Mobility |
| Icon (magazine) | 1.55× | Arts & Culture |
| Low-carbon emission | 3.78× | Politics & Society |
| Graham Greene (actor) | 2.37× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.24 |
| Career Orientation | POWER | 2.2 |
| Need for Security | CONSERVATISM | 2.15 |
| Sustainability | BALANCE | 1.58 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Social Media Usage | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| France | 8.6% |
| United Kingdom | 6.9% |
See Airtable audiences in other countries
More Generative AI audiences in Germany
Frequently asked questions
How many fans does Airtable have in Germany?
Airtable has an estimated audience of 250,521 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Airtable fans?
43.3% of Airtable fans are female, 56.7% are male, with an average age of 39.1 years.
Which brands do Airtable fans like most?
Airtable fans show strongest brand affinity for Ma Mère (30.03×), Gil Ofarim (3.42×), and Eden Lake (8.69×) over the country average.
Where do Airtable fans live in Germany?
Airtable fans in Germany are most concentrated in Nordrhein-Westfalen (reach 50,331), Bayern (reach 49,443), and Berlin (reach 33,406). These three regions account for the largest share of the active audience.
What other brands do Airtable fans also like?
Beyond Airtable itself, the audience over-indexes on Gil Ofarim (3.42×), Eden Lake (8.69×), Intraocular lens (12.95×), and Christmas Gift (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Airtable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.