Rascasse Audience Intelligence

Airtable Target Market in Germany

A data profile of the people who buy, follow and care about Airtable in Germany — modelled from more than twelve digital signal sources. Airtable has an estimated audience of 237,614 people in Germany.

#16among Generative AI in Germany#2576among Brand in Germany#765in Technology & Electronics

The average Airtable fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GitHub, BMW i8, Computer security, with strongest over-indexing on GitHub (18.53× the country average).

Demographically, the Airtable audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Airtable fan in Germany is more male, around 37.0 years old, with strong Need for Security tendencies and a notable affinity for GitHub.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airtable profile in Germany.

Audience size
238K
in Germany
Gender
41.3%♀
58.7% male
Age
37.0
average years
Country rank
#20327
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Airtable

41.3% are female, 58.7% are male, average age 37.0.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Airtable audience in Germany
MetricValue
Female41.3%
Male58.7%
Average age37.0
Estimated audience size237,614
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Airtable audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Airtable audience comes from Germany.

Worldwide audience distribution share by country for Airtable
CountryShare
United States34.6%
France7.9%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airtable audience in Germany is strongest.

Fig. 05

Top regions by affinity

Airtable customers by region in Germany
#RegionReachAffinity×
01Berlin~30K2.61×
02Hamburg~8K1.52×
03Bayern~50K1.27×
04Hessen~20K1.26×
05Bremen~2K1.16×
06Baden-Württemberg~30K1.04×
07Nordrhein-Westfalen~50K0.93×
08Brandenburg~6K0.90×
09Schleswig-Holstein~7K0.85×
10Rheinland-Pfalz~10K0.83×
11Saarland~2K0.78×
12Sachsen~9K0.77×
13Niedersachsen~20K0.72×
14Thüringen~4K0.69×
15Mecklenburg-Vorpommern~3K0.68×
16Sachsen-Anhalt~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Airtable, Germany
0.67×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airtable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airtable audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility31.98×
025GTechnology & Electronics19.07×
03GitHubInternet & Social Media18.53×
04Toyota PriusCars & Mobility14.13×
05Digital transformationBusiness & Career13.89×
06Data visualizationTechnology & Electronics13.77×
07BMW iCars & Mobility12.31×
08Business analyticsTechnology & Electronics12.20×
09Business intelligenceBusiness & Career11.99×
10Data scienceBusiness & Career10.55×
11BMW i3Cars & Mobility10.20×
12RoboticsTechnology & Electronics9.87×
13Big dataBusiness & Career8.57×
14Computer securityBusiness & Career8.46×
15Information securityBusiness & Career8.23×
16Desktop computersTechnology & Electronics6.47×
17Python (programming language)Technology & Electronics5.30×
18PaybackShopping5.17×
19Renewable energyBusiness & Career3.71×
20Cloud computingTechnology & Electronics3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airtable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airtable audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.89×
Career OrientationPOWER2.38×
Early Adopter MentalityPOWER2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airtable audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Price SensitivityPREMIUM0.79×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Airtable's target market in Germany?

Airtable's target market in Germany covers an estimated 237,614 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Airtable customers?

41.3% of the Airtable audience are female, 58.7% are male, with an average age of 37.0 years.

03

Which brands do Airtable fans like most?

Airtable fans show strongest brand affinity for GitHub (18.53×), BMW i8 (31.98×), and Computer security (8.46×) over the country average.

04

Where do Airtable fans live in Germany?

Airtable fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Airtable fans also like?

Beyond Airtable itself, the audience over-indexes on BMW i8 (31.98×), Computer security (8.46×), Digital transformation (13.89×), and Information security (8.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Airtable audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Airtable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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