Airtable Audience in United States

Airtable has an estimated audience of 1,695,398 people in United States. 46.7% are female, 53.3% are male, average age 39.8. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Business intelligence, Indeed.com, Diabetes mellitus awareness, Microblogging.

The average Airtable fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Business intelligence, Indeed.com, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Airtable audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

Demographics of Airtable fans

Demographic split for Airtable audience in United States
MetricValue
Female46.7%
Male53.3%
Average age39.8
Estimated audience size1,695,398

Audience persona

The typical Airtable fan in United States is balanced, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Airtable in United States
RegionReachAffinity
California384,3612.06×
New York193,2662.04×
Texas157,2531.08×
Florida115,2951×
Illinois62,3621.1×
Massachusetts59,2421.77×
Georgia55,0881.05×
New Jersey53,7041.25×
North Carolina53,6321.05×
Pennsylvania53,3030.93×
Virginia51,1841.24×
Washington47,9891.41×
Arizona39,2761.13×
Ohio39,1700.75×
Colorado38,9521.46×
Michigan36,9850.83×
Maryland31,5471.08×
Tennessee29,2820.86×
Oregon28,8171.48×
Missouri23,0890.84×
Utah22,5461.48×
Indiana22,3020.72×
Minnesota19,8470.82×
South Carolina18,5490.73×
Connecticut18,4411.08×
Wisconsin17,6300.69×
Washington, District of Columbia15,7023.08×
Nevada14,1180.86×
Louisiana13,7010.63×
Oklahoma13,4030.71×
Alabama13,3380.56×
Kentucky11,7530.55×
Arkansas11,4060.82×
Kansas9,1750.69×
Iowa8,5280.61×
Idaho7,7630.91×
New Hampshire7,0071.05×
Hawaii6,9630.96×
Nebraska6,1110.72×
Maine6,1001×
Rhode Island5,4421.01×
New Mexico5,1780.61×
Mississippi4,9910.36×
Montana4,1520.88×
Alaska4,1391.14×
Vermont3,9951.34×
West Virginia3,6760.47×
Delaware2,8070.6×
South Dakota1,8460.47×
North Dakota1,4610.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airtable audience
BrandAffinityCategory
Autism Awareness19.03×Health
Business intelligence34.69×Business & Career
Indeed.com7.7×Business & Career
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
CarGurus7.7×Cars & Mobility
Experiential gifts36.06×Shopping
Capital One4.95×Business & Career
Google Maps4.62×Internet & Social Media
Data visualization25.91×Technology & Electronics
Income tax13.19×Business & Career
Nordic walking44.01×Sports
Enterprise Rent-A-Car4.76×Cars & Mobility
Data science9.87×Business & Career
Google News4.28×News
Charles, Prince of Wales18.87×Politics & Society
DeviantArt4.95×Internet & Social Media
Khan Academy5.51×Business & Career
Kia Sportage13.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airtable audience
TraitClusterScore
Need for SecurityCONSERVATISM3.33
Risk AppetiteTHRILL1.8
Early Adopter MentalityPOWER1.68
Career OrientationPOWER1.64
PatriotismCONSERVATISM1.4
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Airtable
CountryShare
United States33.8%
France8.6%
United Kingdom6.9%

See Airtable audiences in other countries

More Generative AI audiences in United States

Frequently asked questions

How many fans does Airtable have in United States?

Airtable has an estimated audience of 1,695,398 people in United States, concentrated in California and New York.

What is the gender split and age of Airtable fans?

46.7% of Airtable fans are female, 53.3% are male, with an average age of 39.8 years.

Which brands do Airtable fans like most?

Airtable fans show strongest brand affinity for Autism Awareness (19.03×), Business intelligence (34.69×), and Indeed.com (7.7×) over the country average.

Where do Airtable fans live in United States?

Airtable fans in United States are most concentrated in California (reach 384,361), New York (reach 193,266), and Texas (reach 157,253). These three regions account for the largest share of the active audience.

What other brands do Airtable fans also like?

Beyond Airtable itself, the audience over-indexes on Business intelligence (34.69×), Indeed.com (7.7×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airtable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.