Airtable Audience in United States
Airtable has an estimated audience of 1,695,398 people in United States. 46.7% are female, 53.3% are male, average age 39.8. Top regions: California, New York, Texas. Top brand affinities: Mangaka, Nationality, Elsword, Kendra Scott, El Paso County, Colorado.
The average Airtable fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mangaka, Nationality, Elsword, with strongest over-indexing on Mangaka (5.03× the country average). Demographically, the Airtable audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of Airtable fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 39.8 |
| Estimated audience size | 1,695,398 |
Audience persona
The typical Airtable fan in United States is balanced, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Mangaka.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 384,361 | 2.06× |
| New York | 193,266 | 2.04× |
| Texas | 157,253 | 1.08× |
| Florida | 115,295 | 1× |
| Illinois | 62,362 | 1.1× |
| Massachusetts | 59,242 | 1.77× |
| Georgia | 55,088 | 1.05× |
| New Jersey | 53,704 | 1.25× |
| North Carolina | 53,632 | 1.05× |
| Pennsylvania | 53,303 | 0.93× |
| Virginia | 51,184 | 1.24× |
| Washington | 47,989 | 1.41× |
| Arizona | 39,276 | 1.13× |
| Ohio | 39,170 | 0.75× |
| Colorado | 38,952 | 1.46× |
| Michigan | 36,985 | 0.83× |
| Maryland | 31,547 | 1.08× |
| Tennessee | 29,282 | 0.86× |
| Oregon | 28,817 | 1.48× |
| Missouri | 23,089 | 0.84× |
| Utah | 22,546 | 1.48× |
| Indiana | 22,302 | 0.72× |
| Minnesota | 19,847 | 0.82× |
| South Carolina | 18,549 | 0.73× |
| Connecticut | 18,441 | 1.08× |
| Wisconsin | 17,630 | 0.69× |
| Washington, District of Columbia | 15,702 | 3.08× |
| Nevada | 14,118 | 0.86× |
| Louisiana | 13,701 | 0.63× |
| Oklahoma | 13,403 | 0.71× |
| Alabama | 13,338 | 0.56× |
| Kentucky | 11,753 | 0.55× |
| Arkansas | 11,406 | 0.82× |
| Kansas | 9,175 | 0.69× |
| Iowa | 8,528 | 0.61× |
| Idaho | 7,763 | 0.91× |
| New Hampshire | 7,007 | 1.05× |
| Hawaii | 6,963 | 0.96× |
| Nebraska | 6,111 | 0.72× |
| Maine | 6,100 | 1× |
| Rhode Island | 5,442 | 1.01× |
| New Mexico | 5,178 | 0.61× |
| Mississippi | 4,991 | 0.36× |
| Montana | 4,152 | 0.88× |
| Alaska | 4,139 | 1.14× |
| Vermont | 3,995 | 1.34× |
| West Virginia | 3,676 | 0.47× |
| Delaware | 2,807 | 0.6× |
| South Dakota | 1,846 | 0.47× |
| North Dakota | 1,461 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mangaka | 5.03× | Literature |
| Nationality | 1.79× | Politics & Society |
| Elsword | 13.66× | Games |
| Kendra Scott | 2.16× | Fashion & Accessoires |
| El Paso County, Colorado | 9.27× | Travel & Leisure |
| Governor of Michigan | 5.09× | Politics & Society |
| Staycation | 2.24× | Home & Garden |
| Vocal harmony | 3.06× | Music & Radio |
| Wikia | 2.29× | Internet & Social Media |
| Jesse Plemons | 2.3× | Movies & TV |
| Cadillac Ranch | 7.77× | Cars & Mobility |
| Goop | 3.18× | Internet & Social Media |
| Cam Ward | 2.27× | Sports |
| Home staging | 3.06× | Home & Garden |
| Grinch | 2.31× | Movies & TV |
| Atkins diet | 2.82× | Health |
| Elizabeth David | 34.69× | Literature |
| Monogram | 1.99× | Home & Garden |
| Wok | 3.14× | Food & Beverages |
| Nebraska Cornhuskers football | 1.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.33 |
| Risk Appetite | THRILL | 1.8 |
| Early Adopter Mentality | POWER | 1.68 |
| Career Orientation | POWER | 1.64 |
| Patriotism | CONSERVATISM | 1.4 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| France | 8.6% |
| United Kingdom | 6.9% |
See Airtable audiences in other countries
More Generative AI audiences in United States
Frequently asked questions
How many fans does Airtable have in United States?
Airtable has an estimated audience of 1,695,398 people in United States, concentrated in California and New York.
What is the gender split and age of Airtable fans?
46.7% of Airtable fans are female, 53.3% are male, with an average age of 39.8 years.
Which brands do Airtable fans like most?
Airtable fans show strongest brand affinity for Mangaka (5.03×), Nationality (1.79×), and Elsword (13.66×) over the country average.
Where do Airtable fans live in United States?
Airtable fans in United States are most concentrated in California (reach 384,361), New York (reach 193,266), and Texas (reach 157,253). These three regions account for the largest share of the active audience.
What other brands do Airtable fans also like?
Beyond Airtable itself, the audience over-indexes on Nationality (1.79×), Elsword (13.66×), Kendra Scott (2.16×), and El Paso County, Colorado (9.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Airtable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.