Alica Schmidt Audience in Germany
Alica Schmidt has an estimated audience of 616,853 people in Germany. 51.3% are female, 48.7% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, Tagesschau, SCOOTER CENTER, Ariana Grande, Batman.
The average Alica Schmidt fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, Tagesschau, SCOOTER CENTER, with strongest over-indexing on Transfermarkt (2.76× the country average). Demographically, the Alica Schmidt audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Social media influencer
Demographics of Alica Schmidt fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 36.8 |
| Estimated audience size | 616,853 |
Audience persona
The typical Alica Schmidt fan in Germany is balanced, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,797 | 1.06× |
| Bayern | 119,455 | 1.2× |
| Baden-Württemberg | 93,299 | 1.11× |
| Niedersachsen | 61,179 | 1.02× |
| Hessen | 52,910 | 1.13× |
| Rheinland-Pfalz | 30,574 | 0.99× |
| Berlin | 30,097 | 1.09× |
| Sachsen | 29,973 | 0.99× |
| Schleswig-Holstein | 20,804 | 0.94× |
| Brandenburg | 19,220 | 1× |
| Hamburg | 15,637 | 1.12× |
| Thüringen | 14,409 | 0.92× |
| Sachsen-Anhalt | 13,913 | 0.87× |
| Mecklenburg-Vorpommern | 10,364 | 0.88× |
| Saarland | 6,742 | 0.89× |
| Bremen | 4,155 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 2.76× | Sports |
| Tagesschau | 1.9× | Movies & TV |
| SCOOTER CENTER | 22.21× | Shopping |
| Ariana Grande | 3.72× | Music & Radio |
| Batman | 1.89× | Movies & TV |
| Olympic Games | 4.66× | Sports |
| Love Actually | 5.02× | Movies & TV |
| Vacations | 1.87× | Travel & Leisure |
| Hundeurlaub | 5.46× | Pets & Animals |
| Catering | 2.77× | Food & Beverages |
| Street photography | 2.23× | Technology & Electronics |
| RTL Television | 1.88× | Movies & TV |
| Stuttgart | 1.8× | Travel & Leisure |
| German language | 1.55× | Politics & Society |
| Fundraising | 2.49× | Business & Career |
| Livemusic | 1.71× | Music & Radio |
| IHF World Men's Handball Championship | 1.88× | Sports |
| Nike | 1.56× | Fashion & Accessoires |
| Westdeutscher Rundfunk | 1.89× | Movies & TV |
| Musical instrument | 1.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.51 |
| Sports Activity | POWER | 1.31 |
| Social Media Usage | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.15 |
| Indulgence | JOY | 1.14 |
| Tradition | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.6% |
| United States | 12.6% |
| Italy | 3.8% |
See Alica Schmidt audiences in other countries
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Frequently asked questions
How many fans does Alica Schmidt have in Germany?
Alica Schmidt has an estimated audience of 616,853 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alica Schmidt fans?
51.3% of Alica Schmidt fans are female, 48.7% are male, with an average age of 36.8 years.
Which brands do Alica Schmidt fans like most?
Alica Schmidt fans show strongest brand affinity for Transfermarkt (2.76×), Tagesschau (1.9×), and SCOOTER CENTER (22.21×) over the country average.
Where do Alica Schmidt fans live in Germany?
Alica Schmidt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,797), Bayern (reach 119,455), and Baden-Württemberg (reach 93,299). These three regions account for the largest share of the active audience.
What other brands do Alica Schmidt fans also like?
Beyond Alica Schmidt itself, the audience over-indexes on Tagesschau (1.9×), SCOOTER CENTER (22.21×), Ariana Grande (3.72×), and Batman (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alica Schmidt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.