Rascasse Audience Intelligence

Alster Audience in Germany

A data profile of the people who buy, follow and care about Alster in Germany — modelled from more than twelve digital signal sources. Alster has an estimated audience of 445,823 people in Germany.

#9among River in Germany#1117among POI in Germany#1002in Travel & Leisure

The average Alster fan in Germany is 42.5 years old, balanced, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Hamburger SV, Christoph Maria Herbst, Jan Josef Liefers, with strongest over-indexing on Hamburger SV (4.74× the country average).

Demographically, the Alster audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alster fan in Germany is balanced, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Hamburger SV.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alster profile in Germany.

Audience size
446K
in Germany
Gender
54.4%♀
45.6% male
Age
42.5
average years
Country rank
#12852
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alster fans

54.4% are female, 45.6% are male, average age 42.5.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Alster audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age42.5
Estimated audience size445,823
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Alster audience in Germany
Age bracketShare%
16-197%
20-2920%
30-3924%
40-4928%
50+20%
Fig. 04

Worldwide distribution

88.7%

of the worldwide Alster audience comes from Germany.

Worldwide audience distribution share by country for Alster
CountryShare
Germany88.7%
Sweden3.5%
Poland2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alster audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alster fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K9.52×
02Schleswig-Holstein~30K1.73×
03Bremen~3K0.83×
04Niedersachsen~30K0.76×
05Mecklenburg-Vorpommern~5K0.60×
06Berlin~10K0.52×
07Saarland~3K0.52×
08Nordrhein-Westfalen~40K0.43×
09Sachsen-Anhalt~5K0.43×
10Thüringen~5K0.42×
11Brandenburg~6K0.41×
12Hessen~10K0.38×
13Sachsen~8K0.37×
14Rheinland-Pfalz~8K0.34×
15Bayern~20K0.28×
16Baden-Württemberg~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Alster, Germany
0.28×1.00×9.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alster audience
#·InterestCategoryAffinity×
01Christoph Maria HerbstMovies & TV5.43×
02Jan Josef LiefersMovies & TV5.43×
03Karoline HerfurthMovies & TV5.43×
04Emilia SchüleMovies & TV5.43×
05Jürgen VogelMovies & TV5.43×
06Nora TschirnerMovies & TV5.43×
07HomebrewingFood & Beverages5.43×
08Hamburger SVSports4.74×
09OmegaFashion & Accessoires4.54×
10Business classTravel & Leisure3.49×
11Tour de FranceSports2.72×
12Public transportCars & Mobility2.51×
13TipicoGames1.84×
14NatureHome & Garden1.77×
15VfB StuttgartSports1.71×
16VacationsTravel & Leisure1.70×
17RyanairTravel & Leisure1.63×
18Deutsche BahnCars & Mobility1.55×
19Müller (company)Food & Beverages1.54×
20FamilyKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alster audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.13×
Convenience OrientationPREMIUM1.68×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alster audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
DIY MentalityTHRILL0.80×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alster have in Germany?

Alster has an estimated audience of 445,823 people in Germany, concentrated in Hamburg and Nordrhein-Westfalen.

02

What is the gender split and age of Alster fans?

54.4% of Alster fans are female, 45.6% are male, with an average age of 42.5 years.

03

Which brands do Alster fans like most?

Alster fans show strongest brand affinity for Hamburger SV (4.74×), Christoph Maria Herbst (5.43×), and Jan Josef Liefers (5.43×) over the country average.

04

Where do Alster fans live in Germany?

Alster fans in Germany are most concentrated in Hamburg (reach ~100K), Nordrhein-Westfalen (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Alster fans also like?

Beyond Alster itself, the audience over-indexes on Christoph Maria Herbst (5.43×), Jan Josef Liefers (5.43×), Nature (1.77×), and Business class (3.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in Germany

See Alster audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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