Alster Audience in Germany
Alster has an estimated audience of 445,823 people in Germany. 54.4% are female, 45.6% are male, average age 42.5. Top regions: Hamburg, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Progressive rock, Gil Ofarim, Stradivarius, Pleural effusion, Mackenzie Foy.
The average Alster fan in Germany is 42.5 years old, balanced, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Progressive rock, Gil Ofarim, Stradivarius, with strongest over-indexing on Progressive rock (2.49× the country average). Demographically, the Alster audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Alster fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 42.5 |
| Estimated audience size | 445,823 |
Audience persona
The typical Alster fan in Germany is balanced, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 75,825 | 7.53× |
| Nordrhein-Westfalen | 51,477 | 0.53× |
| Niedersachsen | 39,426 | 0.91× |
| Schleswig-Holstein | 29,778 | 1.86× |
| Bayern | 22,700 | 0.32× |
| Baden-Württemberg | 18,418 | 0.3× |
| Hessen | 14,687 | 0.43× |
| Berlin | 12,557 | 0.63× |
| Sachsen | 8,013 | 0.37× |
| Rheinland-Pfalz | 6,870 | 0.31× |
| Mecklenburg-Vorpommern | 5,419 | 0.64× |
| Brandenburg | 5,239 | 0.38× |
| Sachsen-Anhalt | 4,063 | 0.35× |
| Bremen | 3,512 | 0.92× |
| Thüringen | 3,504 | 0.31× |
| Saarland | 1,219 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.49× | Music & Radio |
| Gil Ofarim | 1.51× | Music & Radio |
| Stradivarius | 1.68× | Shopping |
| Pleural effusion | 3.46× | Health |
| Mackenzie Foy | 4.63× | Fashion & Accessoires |
| Natural rubber | 1.91× | Cars & Mobility |
| Home Delivery | 1.93× | Food & Beverages |
| Oliver Kahn | 2.48× | Sports |
| Boracay | 4.11× | Travel & Leisure |
| Braun Büffel | 5.43× | Fashion & Accessoires |
| Buddy – The Buddy Holly Story | 2.82× | Music & Radio |
| Stamp collecting | 2.77× | Home & Garden |
| Caprivi Strip | 4.86× | |
| Alaska | 1.77× | Travel & Leisure |
| Graham Greene (actor) | 1.92× | |
| Building insulation | 1.99× | Home & Garden |
| Kayseria | 4.87× | Shopping |
| Emperor Entertainment Group | 1.66× | Business & Career |
| Free University of Berlin | 1.56× | Business & Career |
| Keeper (password manager) | 1.86× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.04 |
| Urban Lifestyle | OPEN | 1.41 |
| Convenience Orientation | PREMIUM | 1.36 |
| Indulgence | JOY | 1.3 |
| Luxury Orientation | PREMIUM | 1.29 |
| Career Orientation | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.9% |
| Sweden | 3.5% |
| Poland | 2.1% |
See Alster audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Inn (2,138,863)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
Frequently asked questions
How many fans does Alster have in Germany?
Alster has an estimated audience of 445,823 people in Germany, concentrated in Hamburg and Nordrhein-Westfalen.
What is the gender split and age of Alster fans?
54.4% of Alster fans are female, 45.6% are male, with an average age of 42.5 years.
Which brands do Alster fans like most?
Alster fans show strongest brand affinity for Progressive rock (2.49×), Gil Ofarim (1.51×), and Stradivarius (1.68×) over the country average.
Where do Alster fans live in Germany?
Alster fans in Germany are most concentrated in Hamburg (reach 75,825), Nordrhein-Westfalen (reach 51,477), and Niedersachsen (reach 39,426). These three regions account for the largest share of the active audience.
What other brands do Alster fans also like?
Beyond Alster itself, the audience over-indexes on Gil Ofarim (1.51×), Stradivarius (1.68×), Pleural effusion (3.46×), and Mackenzie Foy (4.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.