Anna Kournikova Audience in Germany

Anna Kournikova has an estimated audience of 462,406 people in Germany. 21.0% are female, 79.0% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bundesliga, UEFA Champions League, Real Madrid C.F., Tennis, FC Barcelona.

The average Anna Kournikova fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bundesliga, UEFA Champions League, Real Madrid C.F., with strongest over-indexing on Bundesliga (1.79× the country average). Demographically, the Anna Kournikova audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Anna Kournikova fans

Demographic split for Anna Kournikova audience in Germany
MetricValue
Female21.0%
Male79.0%
Average age36.9
Estimated audience size462,406

Audience persona

The typical Anna Kournikova fan in Germany is more male, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for Bundesliga.

Top regions in Germany

Top regions ranked by reach for Anna Kournikova in Germany
RegionReachAffinity
Nordrhein-Westfalen195,7721.1×
Bayern158,6571.21×
Baden-Württemberg120,9231.09×
Niedersachsen81,8651.03×
Hessen69,3071.11×
Rheinland-Pfalz42,6231.04×
Berlin40,7671.12×
Sachsen38,1230.95×
Schleswig-Holstein29,7771.02×
Brandenburg22,3550.88×
Hamburg21,3861.16×
Sachsen-Anhalt17,4730.83×
Thüringen17,4620.84×
Mecklenburg-Vorpommern12,3130.79×
Saarland9,3350.93×
Bremen6,3460.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anna Kournikova audience
BrandAffinityCategory
Bundesliga1.79×Sports
UEFA Champions League1.63×Sports
Real Madrid C.F.1.67×Sports
Tennis2.25×Sports
FC Barcelona1.73×Sports
Sports club1.77×Sports
Germany national football team1.89×Sports
Tabloid (newspaper format)1.69×Literature
Soap opera1.63×Movies & TV
Padel (sport)2.45×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anna Kournikova audience
TraitClusterScore
Need for SecurityCONSERVATISM1.18
Sports ActivityPOWER1.07
TravellingTHRILL1.01
Luxury OrientationPREMIUM1
Price SensitivityPREMIUM0.99
SustainabilityBALANCE0.97

Worldwide distribution

Worldwide audience distribution share by country for Anna Kournikova
CountryShare
United States29.5%
Germany7.6%
United Kingdom7.2%

See Anna Kournikova audiences in other countries

More Tennis audiences in Germany

Frequently asked questions

How many fans does Anna Kournikova have in Germany?

Anna Kournikova has an estimated audience of 462,406 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Anna Kournikova fans?

21.0% of Anna Kournikova fans are female, 79.0% are male, with an average age of 36.9 years.

Which brands do Anna Kournikova fans like most?

Anna Kournikova fans show strongest brand affinity for Bundesliga (1.79×), UEFA Champions League (1.63×), and Real Madrid C.F. (1.67×) over the country average.

Where do Anna Kournikova fans live in Germany?

Anna Kournikova fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,772), Bayern (reach 158,657), and Baden-Württemberg (reach 120,923). These three regions account for the largest share of the active audience.

What other brands do Anna Kournikova fans also like?

Beyond Anna Kournikova itself, the audience over-indexes on UEFA Champions League (1.63×), Real Madrid C.F. (1.67×), Tennis (2.25×), and FC Barcelona (1.73×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Anna Kournikova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.