Augsburg Audience in Germany
Augsburg has an estimated audience of 1,567,744 people in Germany. 49.7% are female, 50.3% are male, average age 40.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Goes, Wok, Hauschka, Stradivarius, Israel.
The average Augsburg fan in Germany is 40.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Goes, Wok, Hauschka, with strongest over-indexing on Goes (2.11× the country average). Demographically, the Augsburg audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Augsburg fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.8 |
| Estimated audience size | 1,567,744 |
Audience persona
The typical Augsburg fan in Germany is balanced, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,175,808 | 5.33× |
| Baden-Württemberg | 304,749 | 1.42× |
| Nordrhein-Westfalen | 270,359 | 0.79× |
| Hessen | 119,605 | 1× |
| Niedersachsen | 94,701 | 0.62× |
| Rheinland-Pfalz | 64,475 | 0.82× |
| Sachsen | 55,175 | 0.72× |
| Berlin | 53,280 | 0.76× |
| Schleswig-Holstein | 30,575 | 0.54× |
| Thüringen | 28,798 | 0.72× |
| Brandenburg | 25,175 | 0.52× |
| Hamburg | 24,743 | 0.7× |
| Sachsen-Anhalt | 20,946 | 0.52× |
| Mecklenburg-Vorpommern | 12,065 | 0.4× |
| Saarland | 10,774 | 0.56× |
| Bremen | 8,343 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.11× | Travel & Leisure |
| Wok | 10.75× | Food & Beverages |
| Hauschka | 13.22× | Beauty & Wellness |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.05× | Travel & Leisure |
| KLIX (AM) | 2.27× | Music & Radio |
| Urban horticulture | 1.55× | Home & Garden |
| Esra Erol | 4.12× | Movies & TV |
| Corona (band) | 1.79× | Music & Radio |
| Snow White (Fables) | 1.64× | Literature |
| Volvo V60 | 2.92× | Cars & Mobility |
| Knokke-Heist | 3.74× | Travel & Leisure |
| Home Delivery | 1.52× | Food & Beverages |
| Pantsuit | 3.56× | Fashion & Accessoires |
| myDealZ | 1.51× | Shopping |
| Keeper (password manager) | 2.26× | Technology & Electronics |
| Corfu (regional unit) | 1.62× | Travel & Leisure |
| Video izle | 1.68× | |
| Chalkidiki | 1.95× | Travel & Leisure |
| Coworking | 1.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.59 |
| Indulgence | JOY | 1.4 |
| Pet Ownership | JOY | 1.3 |
| Patriotism | CONSERVATISM | 1.27 |
| Community Orientation | OPEN | 1.25 |
| Need for Security | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.9% |
| Italy | 12.2% |
| Netherlands | 3.2% |
See Augsburg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Augsburg have in Germany?
Augsburg has an estimated audience of 1,567,744 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Augsburg fans?
49.7% of Augsburg fans are female, 50.3% are male, with an average age of 40.8 years.
Which brands do Augsburg fans like most?
Augsburg fans show strongest brand affinity for Goes (2.11×), Wok (10.75×), and Hauschka (13.22×) over the country average.
Where do Augsburg fans live in Germany?
Augsburg fans in Germany are most concentrated in Bayern (reach 1,175,808), Baden-Württemberg (reach 304,749), and Nordrhein-Westfalen (reach 270,359). These three regions account for the largest share of the active audience.
What other brands do Augsburg fans also like?
Beyond Augsburg itself, the audience over-indexes on Wok (10.75×), Hauschka (13.22×), Stradivarius (1.97×), and Israel (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Augsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.