Rascasse Audience Intelligence

Augsburg Audience in Germany

A data profile of the people who buy, follow and care about Augsburg in Germany — modelled from more than twelve digital signal sources. Augsburg has an estimated audience of 1,567,744 people in Germany.

#62among City in Germany#287among POI in Germany#343in Travel & Leisure

The average Augsburg fan in Germany is 40.8 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Tagesschau, Allgäu, Nature, with strongest over-indexing on Tagesschau (2.39× the country average).

Demographically, the Augsburg audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Augsburg fan in Germany is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Augsburg profile in Germany.

Audience size
1.6M
in Germany
Gender
49.7%♀
50.3% male
Age
40.8
average years
Country rank
#4279
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Augsburg fans

49.7% are female, 50.3% are male, average age 40.8.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Augsburg audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age40.8
Estimated audience size1,567,744
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Augsburg audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

56.8%

of the worldwide Augsburg audience comes from Germany.

Worldwide audience distribution share by country for Augsburg
CountryShare
Germany56.8%
Italy12.2%
Netherlands3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Augsburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Augsburg fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M5.67×
02Baden-Württemberg~300K1.39×
03Hessen~100K0.96×
04Rheinland-Pfalz~60K0.81×
05Nordrhein-Westfalen~300K0.75×
06Thüringen~30K0.73×
07Berlin~50K0.71×
08Sachsen~50K0.70×
09Hamburg~20K0.68×
10Bremen~9K0.64×
11Niedersachsen~90K0.61×
12Saarland~10K0.59×
13Schleswig-Holstein~30K0.54×
14Sachsen-Anhalt~20K0.53×
15Brandenburg~30K0.51×
16Mecklenburg-Vorpommern~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Augsburg, Germany
0.43×1.00×5.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Augsburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Augsburg audience
#·InterestCategoryAffinity×
01Augsburger PantherSports13.76×
02Urban DictionaryInternet & Social Media13.22×
03JobmensaBusiness & Career12.85×
04Charlie ChaplinMovies & TV8.99×
05AllgäuTravel & Leisure6.26×
06Lake ConstanceTravel & Leisure5.69×
07Antenne BayernMusic & Radio5.10×
08Real propertyHome & Garden3.64×
09SixtCars & Mobility3.16×
10Bayerischer RundfunkMovies & TV2.78×
11Western UnionBusiness & Career2.69×
12SatireLiterature2.47×
13EssoCars & Mobility2.42×
14TagesschauMovies & TV2.39×
15VacationsTravel & Leisure2.38×
16NatureHome & Garden2.34×
17Müller (company)Food & Beverages1.90×
18TransfermarktSports1.80×
19German languagePolitics & Society1.69×
20FamilyKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Augsburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Augsburg audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.50×
PatriotismCONSERVATISM1.45×
TraditionCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Augsburg audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.80×
Price SensitivityPREMIUM0.81×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Augsburg have in Germany?

Augsburg has an estimated audience of 1,567,744 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Augsburg fans?

49.7% of Augsburg fans are female, 50.3% are male, with an average age of 40.8 years.

03

Which brands do Augsburg fans like most?

Augsburg fans show strongest brand affinity for Tagesschau (2.39×), Allgäu (6.26×), and Nature (2.34×) over the country average.

04

Where do Augsburg fans live in Germany?

Augsburg fans in Germany are most concentrated in Bayern (reach ~1M), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Augsburg fans also like?

Beyond Augsburg itself, the audience over-indexes on Allgäu (6.26×), Nature (2.34×), Charlie Chaplin (8.99×), and Vacations (2.38×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Augsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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