Rascasse Audience Intelligence

Ayah Audience in Germany

Name: Ayah — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Ayah in Germany — modelled from more than twelve digital signal sources. Ayah has an estimated audience of 500,024 people in Germany.

#4683among Topic in Germany #559in Politics & Society

The average Ayah fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Islamic banking, Cat Stevens, Islamic architecture, with strongest over-indexing on Islamic banking (72.22× the country average).

Demographically, the Ayah audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ayah fan in Germany is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Islamic banking.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ayah profile in Germany.

Audience size

500K

in Germany

Gender

59.5%♀

40.5% male

Age

34.3

average years

Country rank

#11748

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Ayah fans

59.5% are female, 40.5% are male, average age 34.3.

Fig. 02

Gender split

59.5%

Female

40.5%

Male

Demographic split for Ayah audience in Germany
Metric	Value
Female	59.5%
Male	40.5%
Average age	34.3
Estimated audience size	500,024

Fig. 03

Age distribution

Age distribution of the Ayah audience in Germany
Age bracket	Share	%
16-19		28%
20-29		24%
30-39		22%
40-49		18%
50+		7%

Fig. 04

Worldwide distribution

3.5%

of the worldwide Ayah audience comes from Germany.

Worldwide audience distribution share by country for Ayah
Country	Share
Indonesia	12.8%
Malaysia	7.8%
Turkey	7.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ayah audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ayah fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~5K	1.20×
02	Saarland	~7K	1.12×
03	Mecklenburg-Vorpommern	~10K	1.02×
04	Thüringen	~10K	1.01×
05	Berlin	~20K	1.00×
06	Sachsen-Anhalt	~10K	1.00×
07	Brandenburg	~20K	0.98×
08	Hamburg	~10K	0.98×
09	Hessen	~40K	0.96×
10	Schleswig-Holstein	~20K	0.96×
11	Rheinland-Pfalz	~20K	0.95×
12	Sachsen	~20K	0.94×
13	Nordrhein-Westfalen	~100K	0.91×
14	Niedersachsen	~40K	0.90×
15	Baden-Württemberg	~60K	0.88×
16	Bayern	~70K	0.85×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ayah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ayah audience
#	Interest	Category	×
01	Islamic banking	Business & Career	72.22×
02	Cat Stevens	Music & Radio	43.75×
03	Islamic architecture	Home & Garden	36.82×
04	Muslim holidays	Politics & Society	20.28×
05	Astro (Malaysian satellite television)	Movies & TV	20.00×
06	Chennai	Travel & Leisure	18.68×
07	Hijab	Politics & Society	15.50×
08	Ramadan (calendar month)	Politics & Society	14.75×
09	God in Islam	Politics & Society	10.80×
10	D&R	Technology & Electronics	10.72×
11	Bodrum	Travel & Leisure	9.26×
12	Real (hypermarket)	Shopping	8.58×
13	Wattpad	Internet & Social Media	8.35×
14	Fanatik	News	7.57×
15	Turkish Airlines	Travel & Leisure	7.06×
16	Trabzonspor	Sports	6.18×
17	Discounts and allowances	Shopping	5.44×
18	SunExpress	Travel & Leisure	5.37×
19	Kitchenware	Home & Garden	4.53×
20	TK Maxx	Shopping	3.03×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ayah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Ayah audience · What stands out
Trait	Cluster	Score
Price Sensitivity	PREMIUM	2.44×
Quality Awareness	PREMIUM	1.99×
Design Affinity	PREMIUM	1.72×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Ayah audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.88×
Extroversion	THRILL	0.94×
Convenience Orientation	PREMIUM	0.96×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Ayah have in Germany?

Ayah has an estimated audience of 500,024 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Ayah fans?

59.5% of Ayah fans are female, 40.5% are male, with an average age of 34.3 years.

Which brands do Ayah fans like most?

Ayah fans show strongest brand affinity for Islamic banking (72.22×), Cat Stevens (43.75×), and Islamic architecture (36.82×) over the country average.

Where do Ayah fans live in Germany?

Ayah fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Ayah fans also like?

Beyond Ayah itself, the audience over-indexes on Cat Stevens (43.75×), Islamic architecture (36.82×), Bodrum (9.26×), and Muslim holidays (20.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Ayah audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ayah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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