Ayah Audience in Germany
Ayah has an estimated audience of 500,024 people in Germany. 59.5% are female, 40.5% are male, average age 34.3. Top brand affinities: Rossmann, CAC 40, Therme Erding, Hazarajat, Unique Gifts.
Top brand affinities include Rossmann, CAC 40, Therme Erding, with strongest over-indexing on Rossmann (1.88× the country average). Demographically, the Ayah audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Category: Politics & Society · Type: Topic
Demographics of Ayah fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 34.3 |
| Estimated audience size | 500,024 |
Audience persona
The typical Ayah fan in Germany is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.88× | Shopping |
| CAC 40 | 3.08× | Business & Career |
| Therme Erding | 5.82× | Travel & Leisure |
| Hazarajat | 20× | Travel & Leisure |
| Unique Gifts | 1.6× | Shopping |
| Jeepney | 18.11× | Cars & Mobility |
| Isha Yoga | 9.98× | Sports |
| Birthday Gifts | 1.61× | Kids & Family |
| Cachorro | 3.18× | Pets & Animals |
| Christmas Gift | 1.53× | Kids & Family |
| Humans (TV series) | 4.64× | Movies & TV |
| Hockenheim | 6.68× | Travel & Leisure |
| Jaripeo | 19.62× | Sports |
| Assetto Corsa | 4.71× | Games |
| Electrolyte | 7.45× | Health |
| Home Delivery | 2.14× | Food & Beverages |
| Handmade Gifts | 1.55× | Kids & Family |
| Ipekyol | 3.05× | Shopping |
| Hope Springs (2012 film) | 8.16× | Movies & TV |
| Jaguar F-Pace | 3.71× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.94 |
| Design Affinity | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.32 |
| Sports Activity | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 12.8% |
| Malaysia | 7.8% |
| Turkey | 7.2% |
See Ayah audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ayah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.