Ayah Audience in Germany
Ayah has an estimated audience of 500,024 people in Germany. 59.5% are female, 40.5% are male, average age 34.3. Top brand affinities: Islamic banking, Jotex, Cat Stevens, Western Union, Real property.
Top brand affinities include Islamic banking, Jotex, Cat Stevens, with strongest over-indexing on Islamic banking (60.42× the country average). Demographically, the Ayah audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Category: Politics & Society · Type: Topic
Demographics of Ayah fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 34.3 |
| Estimated audience size | 500,024 |
Audience persona
The typical Ayah fan in Germany is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Islamic banking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Islamic banking | 60.42× | Business & Career |
| Jotex | 78.71× | Shopping |
| Cat Stevens | 48.92× | Music & Radio |
| Western Union | 9× | Business & Career |
| Real property | 8.13× | Home & Garden |
| Islamic architecture | 29.67× | Home & Garden |
| D&R | 13.65× | Technology & Electronics |
| Discounts and allowances | 4.89× | Shopping |
| Fanatik | 8.61× | News |
| Bodrum | 7.45× | Travel & Leisure |
| Trabzonspor | 7.55× | Sports |
| Iftar | 44.01× | Politics & Society |
| Al-Aqsa Mosque | 39.54× | Travel & Leisure |
| Netto Marken-Discount | 2.67× | Shopping |
| Beşiktaş J.K. | 5.91× | Sports |
| Chennai | 18.11× | Travel & Leisure |
| Fenerbahçe S.K. | 5.82× | Sports |
| Trendyol | 15.66× | Shopping |
| Ahmet Kaya | 20× | Music & Radio |
| Süper Lig | 6.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.94 |
| Design Affinity | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.32 |
| Sports Activity | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 12.8% |
| Malaysia | 7.8% |
| Turkey | 7.2% |
See Ayah audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ayah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.