Ayah Audience in United States
Ayah has an estimated audience of 417,186 people in United States. 54.8% are female, 45.2% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Natural rubber, Bank account.
The average Ayah fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Ayah audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Ayah fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 34.9 |
| Estimated audience size | 417,186 |
Audience persona
The typical Ayah fan in United States is balanced, around 34.9 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 51,626 | 1.13× |
| Texas | 33,581 | 0.94× |
| New York | 26,654 | 1.14× |
| Florida | 25,279 | 0.9× |
| Pennsylvania | 14,502 | 1.03× |
| Massachusetts | 14,249 | 1.73× |
| Illinois | 13,958 | 1× |
| Georgia | 12,528 | 0.97× |
| Michigan | 12,224 | 1.12× |
| Ohio | 11,781 | 0.92× |
| North Carolina | 11,528 | 0.92× |
| New Jersey | 11,293 | 1.06× |
| Virginia | 11,013 | 1.08× |
| Maryland | 8,422 | 1.17× |
| Washington | 8,192 | 0.98× |
| Minnesota | 7,773 | 1.3× |
| Arizona | 7,616 | 0.89× |
| Tennessee | 6,464 | 0.77× |
| Indiana | 6,145 | 0.81× |
| Colorado | 6,042 | 0.92× |
| Wisconsin | 5,635 | 0.9× |
| Missouri | 5,429 | 0.81× |
| South Carolina | 4,979 | 0.79× |
| Louisiana | 4,901 | 0.91× |
| Alabama | 4,679 | 0.8× |
| Oregon | 4,516 | 0.94× |
| Connecticut | 4,136 | 0.99× |
| Kentucky | 3,626 | 0.69× |
| Oklahoma | 3,193 | 0.69× |
| Mississippi | 2,827 | 0.82× |
| Kansas | 2,802 | 0.85× |
| Iowa | 2,763 | 0.8× |
| Nevada | 2,707 | 0.67× |
| Utah | 2,657 | 0.71× |
| Arkansas | 2,135 | 0.62× |
| Washington, District of Columbia | 1,981 | 1.58× |
| New Hampshire | 1,827 | 1.11× |
| Nebraska | 1,695 | 0.81× |
| Maine | 1,670 | 1.12× |
| New Mexico | 1,592 | 0.76× |
| West Virginia | 1,517 | 0.78× |
| Hawaii | 1,441 | 0.8× |
| Idaho | 1,401 | 0.67× |
| Alaska | 1,397 | 1.57× |
| Montana | 1,320 | 1.14× |
| Rhode Island | 1,300 | 0.98× |
| South Dakota | 1,202 | 1.25× |
| North Dakota | 1,171 | 1.37× |
| Wyoming | 1,133 | 1.83× |
| Vermont | 1,096 | 1.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.64× | Technology & Electronics |
| Natural rubber | 3.42× | Cars & Mobility |
| Bank account | 3.41× | Business & Career |
| The Historian | 16.48× | Literature |
| Electrolyte | 4.7× | Health |
| Dental hygienist | 6.04× | Health |
| Cachorro | 4.67× | Pets & Animals |
| Mothercare | 2.72× | Kids & Family |
| Eurail | 16.57× | Cars & Mobility |
| El Palomar, Buenos Aires | 31.19× | Travel & Leisure |
| Mackenzie Foy | 4.86× | Fashion & Accessoires |
| Sears | 2.59× | Shopping |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| Laguna (province) | 5.45× | |
| Penn & Teller | 4.36× | Movies & TV |
| Tail lift | 9.08× | Cars & Mobility |
| Yoga Journal | 8.1× | Sports |
| Women's empowerment | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.1 |
| Design Affinity | PREMIUM | 2.2 |
| Luxury Orientation | PREMIUM | 2.05 |
| Indulgence | JOY | 1.59 |
| Travelling | THRILL | 1.39 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 12.8% |
| Malaysia | 7.8% |
| Turkey | 7.2% |
See Ayah audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Ayah have in United States?
Ayah has an estimated audience of 417,186 people in United States, concentrated in California and Texas.
What is the gender split and age of Ayah fans?
54.8% of Ayah fans are female, 45.2% are male, with an average age of 34.9 years.
Which brands do Ayah fans like most?
Ayah fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.
Where do Ayah fans live in United States?
Ayah fans in United States are most concentrated in California (reach 51,626), Texas (reach 33,581), and New York (reach 26,654). These three regions account for the largest share of the active audience.
What other brands do Ayah fans also like?
Beyond Ayah itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Natural rubber (3.42×), and Bank account (3.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ayah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.