Rascasse Audience Intelligence

Ayah Audience in United States

A data profile of the people who buy, follow and care about Ayah in United States — modelled from more than twelve digital signal sources. Ayah has an estimated audience of 417,186 people in United States.

#12122among Topic in United States#2254in Politics & Society

The average Ayah fan in United States is 34.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include God in Islam, Muslim holidays, Al Jazeera, with strongest over-indexing on God in Islam (56.43× the country average).

Demographically, the Ayah audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ayah fan in United States is balanced, around 34.9 years old, with strong Pet Ownership tendencies and a notable affinity for God in Islam.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ayah profile in United States.

Audience size
417K
in United States
Gender
54.8%♀
45.2% male
Age
34.9
average years
Country rank
#40659
Topic in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ayah fans

54.8% are female, 45.2% are male, average age 34.9.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Ayah audience in United States
MetricValue
Female54.8%
Male45.2%
Average age34.9
Estimated audience size417,186
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Ayah audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3918%
40-4915%
50+14%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Ayah audience comes from United States.

Worldwide audience distribution share by country for Ayah
CountryShare
Indonesia12.8%
Malaysia7.8%
Turkey7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ayah audience in United States is strongest.

Fig. 05

Top regions by affinity

Ayah fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K6.55×
02New Jersey~20K2.14×
03Massachusetts~10K1.31×
04Washington, District of Columbia~1K1.18×
05Minnesota~7K1.14×
06Connecticut~5K1.11×
07Alaska<1K1.10×
08Maine~2K1.08×
09Vermont<1K1.08×
10North Dakota<1K1.06×
11Michigan~10K1.05×
12Maryland~7K1.03×
13South Dakota<1K1.03×
14Pennsylvania~10K1.02×
15Virginia~10K1.02×
16Montana~1K1.01×
17New Hampshire~2K1.00×
18Rhode Island~1K0.99×
19Delaware~1K0.98×
20California~40K0.96×
21West Virginia~2K0.95×
22Hawaii~2K0.94×
23Oregon~4K0.93×
24Nebraska~2K0.93×
25Illinois~10K0.92×
26Georgia~10K0.92×
27Louisiana~5K0.92×
28Mississippi~3K0.92×
29New Mexico~2K0.92×
30Idaho~2K0.92×
31Washington~8K0.91×
32Wisconsin~6K0.91×
33Kentucky~5K0.91×
34Kansas~3K0.91×
35Iowa~3K0.90×
36Arkansas~3K0.89×
37Ohio~10K0.88×
38North Carolina~10K0.88×
39Indiana~7K0.88×
40Alabama~5K0.88×
41Missouri~6K0.87×
42Colorado~6K0.87×
43Oklahoma~4K0.87×
44Arizona~7K0.86×
45South Carolina~5K0.86×
46Utah~3K0.86×
47Tennessee~7K0.85×
48Nevada~3K0.85×
49Texas~30K0.84×
50Florida~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Ayah, United States
0.83×1.00×6.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ayah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ayah audience
#·InterestCategoryAffinity×
01God in IslamPolitics & Society56.43×
02Muslim holidaysPolitics & Society35.33×
03Al ArabiyaMovies & TV32.37×
04Toulouse FCSports31.88×
05Islamic bankingBusiness & Career29.32×
06Al JazeeraMovies & TV24.05×
07Mohamed SalahSports23.56×
08Arab cuisineFood & Beverages20.17×
09Modest FashionFashion & Accessoires19.59×
10Arabic coffeeFood & Beverages15.94×
11OmanTravel & Leisure14.00×
12DubaiTravel & Leisure11.15×
13Arsenal F.C.Sports9.64×
14Qatar AirwaysTravel & Leisure8.56×
15Juventus F.C.Sports6.61×
16Manchester City F.C.Sports5.44×
17Manchester United F.C.Sports4.62×
18Designer clothingFashion & Accessoires4.43×
19FC BarcelonaSports3.75×
20Real Madrid C.F.Sports3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ayah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ayah audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.04×
IndulgenceJOY2.31×
Design AffinityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ayah audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.45×
TraditionCONSERVATISM0.83×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ayah have in United States?

Ayah has an estimated audience of 417,186 people in United States, concentrated in New York and California.

02

What is the gender split and age of Ayah fans?

54.8% of Ayah fans are female, 45.2% are male, with an average age of 34.9 years.

03

Which brands do Ayah fans like most?

Ayah fans show strongest brand affinity for God in Islam (56.43×), Muslim holidays (35.33×), and Al Jazeera (24.05×) over the country average.

04

Where do Ayah fans live in United States?

Ayah fans in United States are most concentrated in New York (reach ~200K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ayah fans also like?

Beyond Ayah itself, the audience over-indexes on Muslim holidays (35.33×), Al Jazeera (24.05×), Dubai (11.15×), and Arabic coffee (15.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Ayah audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ayah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →