B1 Discount-Baumarkt Audience in Germany
B1 Discount-Baumarkt has an estimated audience of 277,220 people in Germany. 54.0% are female, 46.0% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Thüringen, Mecklenburg-Vorpommern. Top brand affinities: Obi (store), Hardware store, Handball-Bundesliga, Hornbach, Satire.
The average B1 Discount-Baumarkt fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Thüringen, Mecklenburg-Vorpommern. Top brand affinities include Obi (store), Hardware store, Handball-Bundesliga, with strongest over-indexing on Obi (store) (4.13× the country average). Demographically, the B1 Discount-Baumarkt audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of B1 Discount-Baumarkt fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 42.3 |
| Estimated audience size | 277,220 |
Audience persona
The typical B1 Discount-Baumarkt fan in Germany is balanced, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,656 | 0.94× |
| Thüringen | 23,447 | 3.27× |
| Mecklenburg-Vorpommern | 21,345 | 3.97× |
| Berlin | 19,196 | 1.52× |
| Rheinland-Pfalz | 19,074 | 1.35× |
| Schleswig-Holstein | 16,057 | 1.59× |
| Hessen | 11,982 | 0.56× |
| Sachsen | 9,885 | 0.72× |
| Sachsen-Anhalt | 8,131 | 1.11× |
| Baden-Württemberg | 7,096 | 0.18× |
| Brandenburg | 4,478 | 0.51× |
| Niedersachsen | 1,779 | 0.07× |
| Bayern | 1,431 | 0.03× |
| Hamburg | 636 | 0.1× |
| Saarland | 119 | 0.03× |
| Bremen | 117 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 4.13× | Shopping |
| Hardware store | 4.73× | Home & Garden |
| Handball-Bundesliga | 9.57× | Sports |
| Hornbach | 2.83× | Shopping |
| Satire | 4.73× | Literature |
| Tagesschau | 2.09× | Movies & TV |
| German television comedy | 5.35× | Movies & TV |
| Hellweg | 6× | Home & Garden |
| Netto Marken-Discount | 1.96× | Shopping |
| Transfermarkt | 2.41× | Sports |
| Western Union | 3.55× | Business & Career |
| RTL Television | 2.67× | Movies & TV |
| Bauhaus | 1.85× | Shopping |
| Bedroom furniture | 3.67× | Home & Garden |
| REWE | 1.59× | Shopping |
| Freeware | 1.96× | Technology & Electronics |
| Ornamental plant | 2.5× | Home & Garden |
| JYSK | 2.2× | Home & Garden |
| Saturn (store) | 2.22× | Shopping |
| Woolworths | 2.44× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.27 |
| Family Orientation | CONSERVATISM | 1.11 |
| Sports Activity | POWER | 1.1 |
| Design Affinity | PREMIUM | 1.06 |
| Convenience Orientation | PREMIUM | 1.05 |
| Price Sensitivity | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.6% |
| China | 0.9% |
| Netherlands | 0.2% |
See B1 Discount-Baumarkt audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does B1 Discount-Baumarkt have in Germany?
B1 Discount-Baumarkt has an estimated audience of 277,220 people in Germany, concentrated in Nordrhein-Westfalen and Thüringen.
What is the gender split and age of B1 Discount-Baumarkt fans?
54.0% of B1 Discount-Baumarkt fans are female, 46.0% are male, with an average age of 42.3 years.
Which brands do B1 Discount-Baumarkt fans like most?
B1 Discount-Baumarkt fans show strongest brand affinity for Obi (store) (4.13×), Hardware store (4.73×), and Handball-Bundesliga (9.57×) over the country average.
Where do B1 Discount-Baumarkt fans live in Germany?
B1 Discount-Baumarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,656), Thüringen (reach 23,447), and Mecklenburg-Vorpommern (reach 21,345). These three regions account for the largest share of the active audience.
What other brands do B1 Discount-Baumarkt fans also like?
Beyond B1 Discount-Baumarkt itself, the audience over-indexes on Hardware store (4.73×), Handball-Bundesliga (9.57×), Hornbach (2.83×), and Satire (4.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for B1 Discount-Baumarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.