Bayer 04 Leverkusen (women) Audience in Germany
Bayer 04 Leverkusen (women) has an estimated audience of 866,199 people in Germany. 31.6% are female, 68.4% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alex Morgan, Women's soccer, Borussia Dortmund, VfL Wolfsburg (women), RB Leipzig.
The average Bayer 04 Leverkusen (women) fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alex Morgan, Women's soccer, Borussia Dortmund, with strongest over-indexing on Alex Morgan (110.1× the country average). Demographically, the Bayer 04 Leverkusen (women) audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Bayer 04 Leverkusen (women) fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 38.7 |
| Estimated audience size | 866,199 |
Audience persona
The typical Bayer 04 Leverkusen (women) fan in Germany is more male, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Alex Morgan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 337,568 | 1.78× |
| Bayern | 128,071 | 0.92× |
| Baden-Württemberg | 122,260 | 1.03× |
| Niedersachsen | 79,303 | 0.94× |
| Hessen | 61,080 | 0.93× |
| Sachsen | 51,755 | 1.22× |
| Rheinland-Pfalz | 45,949 | 1.06× |
| Berlin | 28,401 | 0.73× |
| Schleswig-Holstein | 26,736 | 0.86× |
| Brandenburg | 24,965 | 0.93× |
| Sachsen-Anhalt | 24,459 | 1.09× |
| Thüringen | 22,934 | 1.04× |
| Hamburg | 15,603 | 0.8× |
| Mecklenburg-Vorpommern | 15,204 | 0.92× |
| Saarland | 9,689 | 0.91× |
| Bremen | 6,296 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alex Morgan | 110.1× | Sports |
| Women's soccer | 17.94× | Sports |
| Borussia Dortmund | 5.23× | Sports |
| VfL Wolfsburg (women) | 23.05× | Sports |
| RB Leipzig | 11.29× | Sports |
| SpVgg Greuther Fürth | 27.65× | Sports |
| VfB Stuttgart | 8.26× | Sports |
| Arminia Bielefeld | 13.64× | Sports |
| VfL Bochum | 12.01× | Sports |
| Burnley Football Club | 127.01× | Sports |
| Eintracht Frankfurt | 5.94× | Sports |
| Baby toys | 20.2× | Kids & Family |
| 1. FC Union Berlin | 14.29× | Sports |
| SC Freiburg | 10.65× | Sports |
| Hertha BSC | 9.09× | Sports |
| Poland national football team | 26.25× | Sports |
| Primeira Liga | 26.48× | Sports |
| Bayer 04 Leverkusen | 9.82× | Sports |
| Bastian Schweinsteiger | 12.7× | Sports |
| Julianne Moore | 18.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.92 |
| Early Adopter Mentality | POWER | 1.74 |
| Sports Activity | POWER | 1.68 |
| Patriotism | CONSERVATISM | 1.56 |
| Career Orientation | POWER | 1.15 |
| Tradition | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.8% |
| Brazil | 6.2% |
| United States | 5.7% |
See Bayer 04 Leverkusen (women) audiences in other countries
- Bayer 04 Leverkusen (women) — United States
- Bayer 04 Leverkusen (women) — United Kingdom
- Bayer 04 Leverkusen (women) — France
- Bayer 04 Leverkusen (women) — Italy
- Bayer 04 Leverkusen (women) — Spain
- Bayer 04 Leverkusen (women) — Brazil
- Bayer 04 Leverkusen (women) — Japan
- Bayer 04 Leverkusen (women) — South Korea
- Bayer 04 Leverkusen (women) — India
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Bayer 04 Leverkusen (women) have in Germany?
Bayer 04 Leverkusen (women) has an estimated audience of 866,199 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bayer 04 Leverkusen (women) fans?
31.6% of Bayer 04 Leverkusen (women) fans are female, 68.4% are male, with an average age of 38.7 years.
Which brands do Bayer 04 Leverkusen (women) fans like most?
Bayer 04 Leverkusen (women) fans show strongest brand affinity for Alex Morgan (110.1×), Women's soccer (17.94×), and Borussia Dortmund (5.23×) over the country average.
Where do Bayer 04 Leverkusen (women) fans live in Germany?
Bayer 04 Leverkusen (women) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 337,568), Bayern (reach 128,071), and Baden-Württemberg (reach 122,260). These three regions account for the largest share of the active audience.
What other brands do Bayer 04 Leverkusen (women) fans also like?
Beyond Bayer 04 Leverkusen (women) itself, the audience over-indexes on Women's soccer (17.94×), Borussia Dortmund (5.23×), VfL Wolfsburg (women) (23.05×), and RB Leipzig (11.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bayer 04 Leverkusen (women). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.