Rascasse Audience Intelligence

Blood plasma Audience in Germany

A data profile of the people who buy, follow and care about Blood plasma in Germany — modelled from more than twelve digital signal sources. Blood plasma has an estimated audience of 313,378 people in Germany.

#6009among Topic in Germany#484in Health

The average Blood plasma fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Human digestive system, Tagesschau, Pierre Franckh, with strongest over-indexing on Human digestive system (27.19× the country average).

Demographically, the Blood plasma audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Blood plasma fan in Germany is more female, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Human digestive system.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blood plasma profile in Germany.

Audience size
313K
in Germany
Gender
64.7%♀
35.3% male
Age
40.4
average years
Country rank
#16772
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blood plasma fans

64.7% are female, 35.3% are male, average age 40.4.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Blood plasma audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age40.4
Estimated audience size313,378
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Blood plasma audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3924%
40-4926%
50+17%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Blood plasma audience comes from Germany.

Worldwide audience distribution share by country for Blood plasma
CountryShare
United States27.3%
Thailand7.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blood plasma audience in Germany is strongest.

Fig. 05

Top regions by affinity

Blood plasma fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.13×
02Bremen~3K1.12×
03Sachsen~20K1.11×
04Thüringen~8K1.03×
05Hamburg~7K1.01×
06Nordrhein-Westfalen~70K1.00×
07Saarland~4K1.00×
08Baden-Württemberg~40K0.99×
09Sachsen-Anhalt~8K0.99×
10Berlin~10K0.98×
11Mecklenburg-Vorpommern~6K0.98×
12Rheinland-Pfalz~20K0.97×
13Bayern~50K0.95×
14Brandenburg~9K0.94×
15Schleswig-Holstein~10K0.93×
16Niedersachsen~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Blood plasma, Germany
0.91×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blood plasma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blood plasma audience
#·InterestCategoryAffinity×
01Human digestive systemHealth27.19×
02Management of hair lossBeauty & Wellness20.00×
03Bloodline (TV series)Movies & TV20.00×
04Pierre FranckhMovies & TV18.02×
05University of AugsburgBusiness & Career10.78×
06Free University of BerlinBusiness & Career8.15×
07Mila KunisMovies & TV6.77×
08otoMoto.plCars & Mobility6.31×
09MetabolismHealth5.25×
10Diabetes mellitus awarenessHealth4.20×
11Andy BorgMusic & Radio3.31×
12TagesschauMovies & TV2.45×
13Efficient energy useTechnology & Electronics2.44×
14FocusNews2.36×
15Netto Marken-DiscountShopping2.06×
16PostbankBusiness & Career1.76×
17WhatsAppInternet & Social Media1.71×
18CommerzbankBusiness & Career1.62×
19AldiShopping1.55×
20Deutsche BahnCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blood plasma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blood plasma audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.77×
MindfulnessBALANCE1.43×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blood plasma audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Sports ActivityPOWER0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blood plasma have in Germany?

Blood plasma has an estimated audience of 313,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Blood plasma fans?

64.7% of Blood plasma fans are female, 35.3% are male, with an average age of 40.4 years.

03

Which brands do Blood plasma fans like most?

Blood plasma fans show strongest brand affinity for Human digestive system (27.19×), Tagesschau (2.45×), and Pierre Franckh (18.02×) over the country average.

04

Where do Blood plasma fans live in Germany?

Blood plasma fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Blood plasma fans also like?

Beyond Blood plasma itself, the audience over-indexes on Tagesschau (2.45×), Pierre Franckh (18.02×), Metabolism (5.25×), and Netto Marken-Discount (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Blood plasma audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blood plasma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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