Blood plasma Audience in Germany

Blood plasma has an estimated audience of 313,378 people in Germany. 64.7% are female, 35.3% are male, average age 40.4. Top brand affinities: Samanyolu Haber, Fast Five, Dog breed, HomeExchange.com, Theocracy.
Top brand affinities include Samanyolu Haber, Fast Five, Dog breed, with strongest over-indexing on Samanyolu Haber (15.86× the country average). Demographically, the Blood plasma audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Health · Type: Topic
Demographics of Blood plasma fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 40.4 |
| Estimated audience size | 313,378 |
Audience persona
The typical Blood plasma fan in Germany is more female, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Samanyolu Haber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Samanyolu Haber | 15.86× | Movies & TV |
| Fast Five | 16.99× | Movies & TV |
| Dog breed | 1.51× | Pets & Animals |
| HomeExchange.com | 9.57× | Travel & Leisure |
| Theocracy | 12.73× | Music & Radio |
| Snow White (Fables) | 2.52× | Literature |
| Kendra Scott | 12.4× | Fashion & Accessoires |
| Nebelung | 9.03× | Pets & Animals |
| Kumanovo | 11.62× | Travel & Leisure |
| Space Cowboys | 6.74× | Movies & TV |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Hakkasan | 20× | Food & Beverages |
| Kourou | 14.46× | Travel & Leisure |
| ICF International | 20× | Business & Career |
| Headhunters (film) | 3.15× | Movies & TV |
| Journey to the West (2011 TV series) | 10.14× | Movies & TV |
| Hückelhoven | 5.03× | Travel & Leisure |
| Keswick, Cumbria | 15.99× | Travel & Leisure |
| Software engineer | 5.15× | Technology & Electronics |
| Brunello Cucinelli | 2.72× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Need for Security | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.25 |
| Community Orientation | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Thailand | 7.4% |
| United Kingdom | 5.3% |
See Blood plasma audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blood plasma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.