Rascasse Audience Intelligence

Blood plasma Audience in United States

A data profile of the people who buy, follow and care about Blood plasma in United States — modelled from more than twelve digital signal sources. Blood plasma has an estimated audience of 6,341,065 people in United States.

#3249among Topic in United States#230in Health

The average Blood plasma fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pharmacy, Skin care, Walgreens, with strongest over-indexing on Pharmacy (2.3× the country average).

Demographically, the Blood plasma audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blood plasma fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Pharmacy.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blood plasma profile in United States.

Audience size
6.3M
in United States
Gender
69.4%♀
30.6% male
Age
41.7
average years
Country rank
#5468
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blood plasma fans

69.4% are female, 30.6% are male, average age 41.7.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Blood plasma audience in United States
MetricValue
Female69.4%
Male30.6%
Average age41.7
Estimated audience size6,341,065
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Blood plasma audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4925%
50+24%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Blood plasma audience comes from United States.

Worldwide audience distribution share by country for Blood plasma
CountryShare
United States27.3%
Thailand7.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blood plasma audience in United States is strongest.

Fig. 05

Top regions by affinity

Blood plasma fans by region: top regions in United States
#RegionReachAffinity×
01California~900K1.26×
02Georgia~200K1.24×
03New Jersey~200K1.19×
04Maryland~100K1.17×
05Massachusetts~100K1.16×
06Kentucky~90K1.16×
07Louisiana~90K1.11×
08Texas~600K1.09×
09Illinois~200K1.09×
10North Carolina~200K1.09×
11Pennsylvania~200K1.08×
12Florida~500K1.07×
13Missouri~100K1.07×
14New York~400K1.05×
15Mississippi~50K1.04×
16South Carolina~100K1.03×
17Oklahoma~70K1.03×
18Connecticut~70K1.03×
19Virginia~200K1.02×
20Washington~100K1.02×
21Indiana~100K1.02×
22Alabama~90K1.02×
23Ohio~200K1.01×
24Tennessee~100K1.01×
25Arkansas~50K1.01×
26Arizona~100K1.00×
27Rhode Island~20K1.00×
28Oregon~70K0.99×
29Hawaii~30K0.99×
30Alaska~10K0.99×
31New Hampshire~20K0.98×
32Delaware~20K0.98×
33Wisconsin~90K0.97×
34Nevada~60K0.97×
35Utah~50K0.97×
36Nebraska~30K0.97×
37New Mexico~30K0.97×
38Maine~20K0.97×
39Montana~20K0.97×
40South Dakota~10K0.97×
41North Dakota~10K0.97×
42Michigan~200K0.96×
43Idaho~30K0.96×
44Vermont~10K0.96×
45Kansas~50K0.95×
46Washington, District of Columbia~20K0.95×
47Colorado~90K0.94×
48West Virginia~30K0.94×
49Minnesota~80K0.93×
50Iowa~50K0.93×
Fig. 06

Affinity by region

Affinity by region — Blood plasma, United States
0.93×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blood plasma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blood plasma audience
#·InterestCategoryAffinity×
01Life extensionHealth3.06×
02HormoneHealth2.51×
03WaxingBeauty & Wellness2.33×
04PharmacyBusiness & Career2.30×
05Eyelash extensionsBeauty & Wellness2.20×
06MoisturizerHome & Garden2.13×
07Health insuranceBusiness & Career1.97×
08Skin careBeauty & Wellness1.90×
09Life insuranceBusiness & Career1.89×
10Charitable organizationPolitics & Society1.77×
11DentistryBusiness & Career1.72×
12Discount storesShopping1.71×
13Ace HardwareHome & Garden1.68×
14GeneticsKids & Family1.61×
15Real propertyHome & Garden1.61×
16TraditionPolitics & Society1.57×
17Discounts and allowancesShopping1.57×
18WalgreensShopping1.55×
19SephoraShopping1.52×
20SupermarketShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blood plasma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blood plasma audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Quality AwarenessPREMIUM1.53×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blood plasma audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Early Adopter MentalityPOWER0.83×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blood plasma have in United States?

Blood plasma has an estimated audience of 6,341,065 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blood plasma fans?

69.4% of Blood plasma fans are female, 30.6% are male, with an average age of 41.7 years.

03

Which brands do Blood plasma fans like most?

Blood plasma fans show strongest brand affinity for Pharmacy (2.3×), Skin care (1.9×), and Walgreens (1.55×) over the country average.

04

Where do Blood plasma fans live in United States?

Blood plasma fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Blood plasma fans also like?

Beyond Blood plasma itself, the audience over-indexes on Skin care (1.9×), Walgreens (1.55×), Moisturizer (2.13×), and Sephora (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Blood plasma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blood plasma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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