Bochum Audience in Germany
Bochum has an estimated audience of 1,811,371 people in Germany. 50.5% are female, 49.5% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FC Schalke 04, Garden centre, MSV Duisburg, Dishwasher, Leon Goretzka.
The average Bochum fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FC Schalke 04, Garden centre, MSV Duisburg, with strongest over-indexing on FC Schalke 04 (1.71× the country average). Demographically, the Bochum audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bochum fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 37.5 |
| Estimated audience size | 1,811,371 |
Audience persona
The typical Bochum fan in Germany is balanced, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for FC Schalke 04.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,358,528 | 4.13× |
| Bayern | 222,877 | 0.77× |
| Baden-Württemberg | 218,501 | 0.88× |
| Niedersachsen | 179,481 | 1.02× |
| Hessen | 138,063 | 1× |
| Rheinland-Pfalz | 85,083 | 0.94× |
| Berlin | 66,476 | 0.82× |
| Sachsen | 58,261 | 0.66× |
| Schleswig-Holstein | 50,772 | 0.78× |
| Hamburg | 38,380 | 0.94× |
| Brandenburg | 33,065 | 0.59× |
| Thüringen | 29,703 | 0.64× |
| Sachsen-Anhalt | 29,274 | 0.62× |
| Mecklenburg-Vorpommern | 20,057 | 0.58× |
| Bremen | 14,968 | 0.97× |
| Saarland | 14,864 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Schalke 04 | 1.71× | Sports |
| Garden centre | 1.52× | Home & Garden |
| MSV Duisburg | 2.01× | Sports |
| Dishwasher | 2.82× | Home & Garden |
| Leon Goretzka | 1.93× | Sports |
| Phantasialand | 1.62× | Travel & Leisure |
| SC Paderborn 07 | 1.83× | Sports |
| German hip hop | 1.66× | Music & Radio |
| Leroy Sané | 1.63× | Sports |
| Veltins | 1.89× | Food & Beverages |
| Biathlon | 1.52× | Sports |
| Box-spring | 1.72× | Home & Garden |
| UCI Cinemas | 1.61× | Movies & TV |
| Opel Combo | 1.73× | Cars & Mobility |
| Nissan Micra | 1.56× | Cars & Mobility |
| Coca-Cola Zero | 2.29× | Food & Beverages |
| Nextbike | 1.6× | Cars & Mobility |
| Orangina | 1.72× | Food & Beverages |
| The Strokes | 1.73× | Music & Radio |
| Toronto FC | 1.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.24 |
| Price Sensitivity | PREMIUM | 1.08 |
| Patriotism | CONSERVATISM | 1.07 |
| Need for Security | CONSERVATISM | 1 |
| Healthy Lifestyle | BALANCE | 0.98 |
| DIY Mentality | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.0% |
| United Kingdom | 14.7% |
| Netherlands | 3.1% |
See Bochum audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Bochum have in Germany?
Bochum has an estimated audience of 1,811,371 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bochum fans?
50.5% of Bochum fans are female, 49.5% are male, with an average age of 37.5 years.
Which brands do Bochum fans like most?
Bochum fans show strongest brand affinity for FC Schalke 04 (1.71×), Garden centre (1.52×), and MSV Duisburg (2.01×) over the country average.
Where do Bochum fans live in Germany?
Bochum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,358,528), Bayern (reach 222,877), and Baden-Württemberg (reach 218,501). These three regions account for the largest share of the active audience.
What other brands do Bochum fans also like?
Beyond Bochum itself, the audience over-indexes on Garden centre (1.52×), MSV Duisburg (2.01×), Dishwasher (2.82×), and Leon Goretzka (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bochum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.