Rascasse Audience Intelligence

Bochum Audience in Germany

A data profile of the people who buy, follow and care about Bochum in Germany — modelled from more than twelve digital signal sources. Bochum has an estimated audience of 1,811,371 people in Germany.

#49among City in Germany#233among POI in Germany#295in Travel & Leisure

The average Bochum fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aral AG, Postbank, FC Schalke 04, with strongest over-indexing on Aral AG (2.13× the country average).

Demographically, the Bochum audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bochum fan in Germany is balanced, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Aral AG.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bochum profile in Germany.

Audience size
1.8M
in Germany
Gender
50.5%♀
49.5% male
Age
37.5
average years
Country rank
#3722
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bochum fans

50.5% are female, 49.5% are male, average age 37.5.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Bochum audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age37.5
Estimated audience size1,811,371
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Bochum audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4922%
50+15%
Fig. 04

Worldwide distribution

65.7%

of the worldwide Bochum audience comes from Germany.

Worldwide audience distribution share by country for Bochum
CountryShare
Germany65.7%
United Kingdom14.4%
Netherlands3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bochum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bochum fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M4.91×
02Niedersachsen~200K0.97×
03Hessen~100K0.95×
04Bremen~10K0.93×
05Rheinland-Pfalz~80K0.92×
06Hamburg~40K0.86×
07Baden-Württemberg~200K0.81×
08Schleswig-Holstein~50K0.75×
09Berlin~60K0.73×
10Bayern~200K0.71×
11Saarland~20K0.69×
12Thüringen~30K0.64×
13Sachsen~60K0.63×
14Sachsen-Anhalt~30K0.62×
15Brandenburg~30K0.57×
16Mecklenburg-Vorpommern~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Bochum, Germany
0.57×1.00×4.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bochum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bochum audience
#·InterestCategoryAffinity×
01DishwasherHome & Garden3.66×
02MSV DuisburgSports2.46×
03Leon GoretzkaSports2.42×
04Aral AGCars & Mobility2.13×
05N26Business & Career1.97×
06NordseeFood & Beverages1.89×
07Garden centreHome & Garden1.85×
08Non-alcoholic beverageFood & Beverages1.82×
09Michael Patrick KellyMusic & Radio1.75×
10Ryan GoslingMovies & TV1.71×
11Motor oilCars & Mobility1.70×
12IkkimelMusic & Radio1.66×
13FC Schalke 04Sports1.65×
14Jürgen KloppSports1.64×
15Herbert GrönemeyerMusic & Radio1.63×
16Fortuna DüsseldorfSports1.62×
17Public transportCars & Mobility1.60×
18Hape KerkelingMovies & TV1.59×
19PostbankBusiness & Career1.58×
20PayPalBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bochum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bochum audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.39×
Community OrientationOPEN1.30×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bochum audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.60×
Risk AppetiteTHRILL0.65×
TravellingTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bochum have in Germany?

Bochum has an estimated audience of 1,811,371 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bochum fans?

50.5% of Bochum fans are female, 49.5% are male, with an average age of 37.5 years.

03

Which brands do Bochum fans like most?

Bochum fans show strongest brand affinity for Aral AG (2.13×), Postbank (1.58×), and FC Schalke 04 (1.65×) over the country average.

04

Where do Bochum fans live in Germany?

Bochum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bochum fans also like?

Beyond Bochum itself, the audience over-indexes on Postbank (1.58×), FC Schalke 04 (1.65×), Garden centre (1.85×), and MSV Duisburg (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Bochum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bochum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →