Bonn Audience in Germany
Bonn has an estimated audience of 3,629,212 people in Germany. 48.6% are female, 51.4% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities: Postbank, Markus Lanz, BUNTE.de, Reinhard Mey, Phantasialand.
The average Bonn fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities include Postbank, Markus Lanz, BUNTE.de, with strongest over-indexing on Postbank (1.64× the country average). Demographically, the Bonn audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bonn fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 39.7 |
| Estimated audience size | 3,629,212 |
Audience persona
The typical Bonn fan in Germany is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Postbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,721,909 | 3.68× |
| Bayern | 421,898 | 0.72× |
| Rheinland-Pfalz | 413,812 | 2.28× |
| Baden-Württemberg | 386,216 | 0.78× |
| Hessen | 332,222 | 1.2× |
| Niedersachsen | 299,633 | 0.85× |
| Berlin | 146,126 | 0.9× |
| Sachsen | 102,141 | 0.57× |
| Schleswig-Holstein | 78,076 | 0.6× |
| Hamburg | 64,133 | 0.78× |
| Thüringen | 56,951 | 0.62× |
| Brandenburg | 55,650 | 0.49× |
| Sachsen-Anhalt | 47,479 | 0.5× |
| Saarland | 34,322 | 0.77× |
| Mecklenburg-Vorpommern | 32,287 | 0.47× |
| Bremen | 24,330 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Postbank | 1.64× | Business & Career |
| Markus Lanz | 1.56× | Movies & TV |
| BUNTE.de | 1.55× | Internet & Social Media |
| Reinhard Mey | 1.75× | Music & Radio |
| Phantasialand | 1.92× | Travel & Leisure |
| Arthritis awareness | 1.7× | Health |
| Chris de Burgh | 1.65× | Music & Radio |
| Haribo | 1.63× | Food & Beverages |
| Mary Roos | 1.51× | Music & Radio |
| Magnesium | 1.59× | Health |
| Frank-Walter Steinmeier | 1.65× | Politics & Society |
| Holiday Park, Germany | 1.51× | Travel & Leisure |
| Ludwig van Beethoven | 1.85× | Music & Radio |
| Nextbike | 1.58× | Cars & Mobility |
| Lukas Podolski | 1.51× | Sports |
| Stadtwerke Köln | 3.85× | Home & Garden |
| Annegret Kramp-Karrenbauer | 1.75× | Politics & Society |
| Joseph Haydn | 1.62× | Music & Radio |
| Ford Edge | 1.56× | Cars & Mobility |
| Grappa | 1.71× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.12 |
| Family Orientation | CONSERVATISM | 1.09 |
| Price Sensitivity | PREMIUM | 0.98 |
| DIY Mentality | THRILL | 0.97 |
| Convenience Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.2% |
| Austria | 3.5% |
| United States | 2.6% |
See Bonn audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Bonn have in Germany?
Bonn has an estimated audience of 3,629,212 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bonn fans?
48.6% of Bonn fans are female, 51.4% are male, with an average age of 39.7 years.
Which brands do Bonn fans like most?
Bonn fans show strongest brand affinity for Postbank (1.64×), Markus Lanz (1.56×), and BUNTE.de (1.55×) over the country average.
Where do Bonn fans live in Germany?
Bonn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,721,909), Bayern (reach 421,898), and Rheinland-Pfalz (reach 413,812). These three regions account for the largest share of the active audience.
What other brands do Bonn fans also like?
Beyond Bonn itself, the audience over-indexes on Markus Lanz (1.56×), BUNTE.de (1.55×), Reinhard Mey (1.75×), and Phantasialand (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bonn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.