Bonn Audience in Germany

Bonn logo

Bonn has an estimated audience of 3,629,212 people in Germany. 48.6% are female, 51.4% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities: VfL Wolfsburg, Ordinary People, TVP1, Filmweb, FilGoal.

The average Bonn fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities include VfL Wolfsburg, Ordinary People, TVP1, with strongest over-indexing on VfL Wolfsburg (1.64× the country average). Demographically, the Bonn audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Bonn fans

Demographic split for Bonn audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age39.7
Estimated audience size3,629,212

Audience persona

The typical Bonn fan in Germany is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for VfL Wolfsburg.

Top regions in Germany

Top regions ranked by reach for Bonn in Germany
RegionReachAffinity
Nordrhein-Westfalen2,721,9093.68×
Bayern421,8980.72×
Rheinland-Pfalz413,8122.28×
Baden-Württemberg386,2160.78×
Hessen332,2221.2×
Niedersachsen299,6330.85×
Berlin146,1260.9×
Sachsen102,1410.57×
Schleswig-Holstein78,0760.6×
Hamburg64,1330.78×
Thüringen56,9510.62×
Brandenburg55,6500.49×
Sachsen-Anhalt47,4790.5×
Saarland34,3220.77×
Mecklenburg-Vorpommern32,2870.47×
Bremen24,3300.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bonn audience
BrandAffinityCategory
VfL Wolfsburg1.64×Sports
Ordinary People3.85×Movies & TV
TVP11.63×Movies & TV
Filmweb1.51×Movies & TV
FilGoal1.65×Sports
Johanna Spyri1.92×Literature
Urla, İzmir1.56×Travel & Leisure
International Genealogical Index1.54×
Oneida County, New York1.55×
Dona Ivone Lara1.67×Music & Radio
Civil Rights Defenders1.85×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bonn audience
TraitClusterScore
PatriotismCONSERVATISM1.27
Need for SecurityCONSERVATISM1.12
Family OrientationCONSERVATISM1.09
Price SensitivityPREMIUM0.98
DIY MentalityTHRILL0.97
Convenience OrientationPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for Bonn
CountryShare
Germany74.2%
Austria3.5%
United States2.6%

See Bonn audiences in other countries

More City audiences in Germany

Frequently asked questions

How many fans does Bonn have in Germany?

Bonn has an estimated audience of 3,629,212 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Bonn fans?

48.6% of Bonn fans are female, 51.4% are male, with an average age of 39.7 years.

Which brands do Bonn fans like most?

Bonn fans show strongest brand affinity for VfL Wolfsburg (1.64×), Ordinary People (3.85×), and TVP1 (1.63×) over the country average.

Where do Bonn fans live in Germany?

Bonn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,721,909), Bayern (reach 421,898), and Rheinland-Pfalz (reach 413,812). These three regions account for the largest share of the active audience.

What other brands do Bonn fans also like?

Beyond Bonn itself, the audience over-indexes on Ordinary People (3.85×), TVP1 (1.63×), Filmweb (1.51×), and FilGoal (1.65×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bonn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.