Rascasse Audience Intelligence

Bridge Audience in Germany

A data profile of the people who buy, follow and care about Bridge in Germany — modelled from more than twelve digital signal sources. Bridge has an estimated audience of 413,059 people in Germany.

#5186among Topic in Germany#1082in Travel & Leisure

The average Bridge fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern.

Top brand affinities include Leroy Merlin, Tagesschau, Telewizja Polska, with strongest over-indexing on Leroy Merlin (12.94× the country average).

Demographically, the Bridge audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bridge fan in Germany is balanced, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Leroy Merlin.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bridge profile in Germany.

Audience size
413K
in Germany
Gender
48.6%♀
51.4% male
Age
41.7
average years
Country rank
#13654
Topic in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bridge fans

48.6% are female, 51.4% are male, average age 41.7.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Bridge audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age41.7
Estimated audience size413,059
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Bridge audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4927%
50+21%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Bridge audience comes from Germany.

Worldwide audience distribution share by country for Bridge
CountryShare
Poland31.7%
United States11.7%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bridge audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bridge fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K2.61×
02Sachsen-Anhalt~10K1.32×
03Brandenburg~20K1.21×
04Rheinland-Pfalz~20K1.17×
05Thüringen~10K1.02×
06Berlin~20K0.95×
07Hessen~30K0.92×
08Mecklenburg-Vorpommern~7K0.92×
09Niedersachsen~40K0.91×
10Schleswig-Holstein~10K0.87×
11Hamburg~8K0.85×
12Bremen~3K0.85×
13Nordrhein-Westfalen~70K0.83×
14Baden-Württemberg~50K0.83×
15Bayern~50K0.79×
16Saarland~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Bridge, Germany
0.79×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bridge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bridge audience
#·InterestCategoryAffinity×
01Telewizja PolskaMovies & TV20.65×
02EsselungaShopping20.00×
03ConadShopping20.00×
04Julian DraxlerSports16.84×
05AuchanShopping13.33×
06Leroy MerlinShopping12.94×
07Bertolt BrechtLiterature9.89×
08CarrefourShopping7.42×
09CabaretArts & Culture5.99×
10André RieuMusic & Radio4.47×
11Employment agencyBusiness & Career2.71×
12Efficient energy useTechnology & Electronics2.44×
13AliExpressShopping2.24×
14RedditInternet & Social Media2.13×
15TagesschauMovies & TV2.06×
16TransfermarktSports2.04×
17ImmoScout24Home & Garden1.91×
18HornbachShopping1.87×
19Netto Marken-DiscountShopping1.81×
20Müller (company)Food & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bridge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bridge audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.57×
Need for SecurityCONSERVATISM2.00×
SpiritualityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bridge audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Sports ActivityPOWER0.77×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bridge have in Germany?

Bridge has an estimated audience of 413,059 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Bridge fans?

48.6% of Bridge fans are female, 51.4% are male, with an average age of 41.7 years.

03

Which brands do Bridge fans like most?

Bridge fans show strongest brand affinity for Leroy Merlin (12.94×), Tagesschau (2.06×), and Telewizja Polska (20.65×) over the country average.

04

Where do Bridge fans live in Germany?

Bridge fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Sachsen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bridge fans also like?

Beyond Bridge itself, the audience over-indexes on Tagesschau (2.06×), Telewizja Polska (20.65×), Julian Draxler (16.84×), and Bertolt Brecht (9.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Bridge audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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