Bridge Audience in United States

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Bridge has an estimated audience of 3,127,969 people in United States. 42.9% are female, 57.1% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Israel, Pillow, Nationality, JDSU.

The average Bridge fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Israel, Pillow, with strongest over-indexing on Urban Outfitters (2.28× the country average). Demographically, the Bridge audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Bridge fans

Demographic split for Bridge audience in United States
MetricValue
Female42.9%
Male57.1%
Average age44.2
Estimated audience size3,127,969

Audience persona

The typical Bridge fan in United States is more male, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Bridge in United States
RegionReachAffinity
California331,8580.96×
Texas220,5390.82×
New York208,7091.19×
Florida179,3830.85×
Pennsylvania98,5130.94×
Ohio94,8070.98×
Michigan91,3111.12×
Illinois90,5380.87×
North Carolina84,6910.9×
Georgia78,3690.81×
New Jersey76,9330.97×
Virginia69,0880.91×
Tennessee66,8991.07×
Washington66,1811.05×
Massachusetts65,4201.06×
Arizona64,1971.01×
Indiana61,7451.08×
Maryland59,8381.11×
Rhode Island47,8164.8×
Minnesota46,3371.03×
Missouri43,6700.87×
Alabama43,5211×
Wisconsin42,1970.9×
South Carolina40,6880.86×
Colorado38,3310.78×
Connecticut35,7091.14×
Kentucky35,2810.9×
Oregon34,9320.97×
Louisiana32,5860.81×
Utah30,1241.08×
Oklahoma29,1750.84×
Iowa28,8911.12×
Nevada20,5870.68×
Mississippi19,9030.77×
Kansas19,5700.79×
Arkansas19,1410.74×
West Virginia15,7141.08×
Nebraska14,2320.91×
Idaho14,1960.9×
New Hampshire12,1780.99×
New Mexico11,6420.74×
Montana11,0231.27×
Hawaii9,1400.68×
Washington, District of Columbia9,1200.97×
Maine8,8470.79×
North Dakota6,9151.08×
Delaware6,7800.79×
Alaska5,9570.89×
South Dakota5,0190.69×
Vermont4,7360.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bridge audience
BrandAffinityCategory
Urban Outfitters2.28×Shopping
Israel2.27×Travel & Leisure
Pillow1.88×Home & Garden
Nationality1.6×Politics & Society
JDSU2.03×Business & Career
Home staging3.28×Home & Garden
Kendra Scott1.59×Fashion & Accessoires
MK2.2×Music & Radio
Nebraska Cornhuskers football1.72×Sports
Wikia1.61×Internet & Social Media
Cam Ward1.7×Sports
Arrietty6.48×Movies & TV
Hipster4.18×Politics & Society
Urban horticulture1.56×Home & Garden
Noodle (Gorillaz)1.55×Music & Radio
TeachHUB1.55×Business & Career
Mangaka1.61×Literature
N1 road (South Africa)1.55×Travel & Leisure
Goose (band)2.25×Pets & Animals
Jeep Wagoneer2×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bridge audience
TraitClusterScore
Quality AwarenessPREMIUM2.36
PatriotismCONSERVATISM2.34
Need for SecurityCONSERVATISM1.49
Career OrientationPOWER1.4
DIY MentalityTHRILL1.38
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Bridge
CountryShare
Poland31.8%
United States11.7%
United Kingdom4.1%

See Bridge audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bridge have in United States?

Bridge has an estimated audience of 3,127,969 people in United States, concentrated in California and Texas.

What is the gender split and age of Bridge fans?

42.9% of Bridge fans are female, 57.1% are male, with an average age of 44.2 years.

Which brands do Bridge fans like most?

Bridge fans show strongest brand affinity for Urban Outfitters (2.28×), Israel (2.27×), and Pillow (1.88×) over the country average.

Where do Bridge fans live in United States?

Bridge fans in United States are most concentrated in California (reach 331,858), Texas (reach 220,539), and New York (reach 208,709). These three regions account for the largest share of the active audience.

What other brands do Bridge fans also like?

Beyond Bridge itself, the audience over-indexes on Israel (2.27×), Pillow (1.88×), Nationality (1.6×), and JDSU (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.