Rascasse Audience Intelligence

Bridge Audience in United States

A data profile of the people who buy, follow and care about Bridge in United States — modelled from more than twelve digital signal sources. Bridge has an estimated audience of 3,127,969 people in United States.

#4996among Topic in United States#808in Travel & Leisure

The average Bridge fan in United States is 44.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Drudge Report, New York Post, Menards, with strongest over-indexing on Drudge Report (5.76× the country average).

Demographically, the Bridge audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bridge fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bridge profile in United States.

Audience size
3.1M
in United States
Gender
42.9%♀
57.1% male
Age
44.2
average years
Country rank
#9946
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bridge fans

42.9% are female, 57.1% are male, average age 44.2.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Bridge audience in United States
MetricValue
Female42.9%
Male57.1%
Average age44.2
Estimated audience size3,127,969
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Bridge audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Bridge audience comes from United States.

Worldwide audience distribution share by country for Bridge
CountryShare
Poland31.7%
United States11.7%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bridge audience in United States is strongest.

Fig. 05

Top regions by affinity

Bridge fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~40K4.45×
02New York~300K1.80×
03Montana~10K1.30×
04North Dakota~7K1.16×
05Iowa~30K1.12×
06Connecticut~30K1.11×
07Michigan~90K1.10×
08West Virginia~20K1.10×
09Indiana~60K1.06×
10Minnesota~50K1.04×
11Ohio~100K1.03×
12Maryland~60K1.03×
13Massachusetts~60K1.01×
14Utah~30K1.01×
15Washington~60K0.99×
16Tennessee~60K0.99×
17New Hampshire~10K0.99×
18Alabama~40K0.98×
19Nebraska~20K0.98×
20New Jersey~80K0.97×
21Arizona~60K0.97×
22Wisconsin~50K0.97×
23Alaska~6K0.97×
24Pennsylvania~100K0.95×
25Oregon~30K0.94×
26Kentucky~40K0.93×
27Vermont~5K0.92×
28California~300K0.91×
29Idaho~10K0.91×
30Virginia~70K0.89×
31Missouri~40K0.89×
32South Carolina~40K0.87×
33Washington, District of Columbia~8K0.87×
34Oklahoma~30K0.86×
35North Carolina~80K0.85×
36South Dakota~6K0.85×
37Louisiana~30K0.84×
38Maine~9K0.84×
39Illinois~90K0.82×
40Kansas~20K0.82×
41New Mexico~10K0.82×
42Delaware~7K0.82×
43Texas~200K0.81×
44Florida~200K0.79×
45Mississippi~20K0.79×
46Georgia~70K0.76×
47Colorado~40K0.76×
48Arkansas~20K0.74×
49Hawaii~10K0.73×
50Nevada~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Bridge, United States
0.64×1.00×4.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bridge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bridge audience
#·InterestCategoryAffinity×
01Drudge ReportSports5.76×
02Bob EvansFood & Beverages5.76×
03Bob RossMovies & TV5.76×
04PoliticoPolitics & Society4.23×
05New York PostNews3.84×
06Compact carCars & Mobility2.91×
07Rail transportTravel & Leisure2.61×
08Real propertyHome & Garden2.38×
09Microwave ovenHome & Garden2.36×
10MenardsHome & Garden2.33×
11Renewable energyBusiness & Career2.31×
12Sustainable energyHome & Garden2.30×
13Enterprise Rent-A-CarCars & Mobility2.29×
14Hardware storeHome & Garden1.94×
15O'Reilly Auto PartsCars & Mobility1.88×
16InnovationBusiness & Career1.74×
17United Parcel ServiceBusiness & Career1.73×
18AutoZoneCars & Mobility1.72×
19AuctionShopping1.64×
20GeneticsKids & Family1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bridge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bridge audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
Quality AwarenessPREMIUM2.07×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bridge audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
MindfulnessBALANCE0.78×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bridge have in United States?

Bridge has an estimated audience of 3,127,969 people in United States, concentrated in New York and California.

02

What is the gender split and age of Bridge fans?

42.9% of Bridge fans are female, 57.1% are male, with an average age of 44.2 years.

03

Which brands do Bridge fans like most?

Bridge fans show strongest brand affinity for Drudge Report (5.76×), New York Post (3.84×), and Menards (2.33×) over the country average.

04

Where do Bridge fans live in United States?

Bridge fans in United States are most concentrated in New York (reach ~300K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bridge fans also like?

Beyond Bridge itself, the audience over-indexes on New York Post (3.84×), Menards (2.33×), Politico (4.23×), and Real property (2.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Bridge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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