Business studies Audience in Germany
Business studies has an estimated audience of 306,842 people in Germany. 57.2% are female, 42.8% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Dog breed, Gil Ofarim, Business English, Cocktail, Saving.
The average Business studies fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Dog breed, Gil Ofarim, Business English, with strongest over-indexing on Dog breed (1.57× the country average). Demographically, the Business studies audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Business studies fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 37.1 |
| Estimated audience size | 306,842 |
Audience persona
The typical Business studies fan in Germany is more female, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 31,345 | 0.47× |
| Hessen | 28,223 | 1.21× |
| Bayern | 20,041 | 0.41× |
| Baden-Württemberg | 14,228 | 0.34× |
| Niedersachsen | 10,189 | 0.34× |
| Thüringen | 9,840 | 1.26× |
| Sachsen-Anhalt | 9,324 | 1.17× |
| Brandenburg | 9,155 | 0.96× |
| Rheinland-Pfalz | 8,920 | 0.58× |
| Saarland | 8,636 | 2.29× |
| Bremen | 8,200 | 3.12× |
| Mecklenburg-Vorpommern | 8,053 | 1.37× |
| Sachsen | 7,762 | 0.52× |
| Schleswig-Holstein | 7,640 | 0.69× |
| Berlin | 6,971 | 0.51× |
| Hamburg | 5,365 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.57× | Pets & Animals |
| Gil Ofarim | 1.82× | Music & Radio |
| Business English | 3.63× | Business & Career |
| Cocktail | 1.52× | Food & Beverages |
| Saving | 1.56× | Business & Career |
| Progressive rock | 1.7× | Music & Radio |
| Christmas Gift | 1.57× | Kids & Family |
| The Bugaboos | 6.75× | Travel & Leisure |
| Jaguar F-Pace | 4.34× | Cars & Mobility |
| Hypertext | 1.76× | Technology & Electronics |
| Endless Space | 9.94× | Games |
| Home Delivery | 1.63× | Food & Beverages |
| Ireen Sheer | 1.51× | Music & Radio |
| Necktie | 2.8× | Fashion & Accessoires |
| Curcuma | 2.48× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.39× | Music & Radio |
| Liberace | 3× | Music & Radio |
| Superior Hiking Trail | 5.52× | Travel & Leisure |
| N'Golo Kanté | 2.58× | Sports |
| Viator | 2.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.04 |
| Early Adopter Mentality | POWER | 1.71 |
| Risk Appetite | THRILL | 1.65 |
| Sustainability | BALANCE | 1.5 |
| Family Orientation | CONSERVATISM | 1.42 |
| Individualism | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.8% |
| United States | 12.8% |
| India | 5.9% |
See Business studies audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Business studies have in Germany?
Business studies has an estimated audience of 306,842 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Business studies fans?
57.2% of Business studies fans are female, 42.8% are male, with an average age of 37.1 years.
Which brands do Business studies fans like most?
Business studies fans show strongest brand affinity for Dog breed (1.57×), Gil Ofarim (1.82×), and Business English (3.63×) over the country average.
Where do Business studies fans live in Germany?
Business studies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 31,345), Hessen (reach 28,223), and Bayern (reach 20,041). These three regions account for the largest share of the active audience.
What other brands do Business studies fans also like?
Beyond Business studies itself, the audience over-indexes on Gil Ofarim (1.82×), Business English (3.63×), Cocktail (1.52×), and Saving (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.