Business studies Audience in Germany
Business studies has an estimated audience of 306,842 people in Germany. 57.2% are female, 42.8% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Business school, Master of Business Administration, Career development, Pillow, Livemusic.
The average Business studies fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Business school, Master of Business Administration, Career development, with strongest over-indexing on Business school (18.53× the country average). Demographically, the Business studies audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Business studies fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 37.1 |
| Estimated audience size | 306,842 |
Audience persona
The typical Business studies fan in Germany is more female, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Business school.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 31,345 | 0.47× |
| Hessen | 28,223 | 1.21× |
| Bayern | 20,041 | 0.41× |
| Baden-Württemberg | 14,228 | 0.34× |
| Niedersachsen | 10,189 | 0.34× |
| Thüringen | 9,840 | 1.26× |
| Sachsen-Anhalt | 9,324 | 1.17× |
| Brandenburg | 9,155 | 0.96× |
| Rheinland-Pfalz | 8,920 | 0.58× |
| Saarland | 8,636 | 2.29× |
| Bremen | 8,200 | 3.12× |
| Mecklenburg-Vorpommern | 8,053 | 1.37× |
| Sachsen | 7,762 | 0.52× |
| Schleswig-Holstein | 7,640 | 0.69× |
| Berlin | 6,971 | 0.51× |
| Hamburg | 5,365 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business school | 18.53× | Business & Career |
| Master of Business Administration | 8.75× | Business & Career |
| Career development | 5.96× | Business & Career |
| Pillow | 5.43× | Home & Garden |
| Livemusic | 3.44× | Music & Radio |
| Sarah Michelle Gellar | 12.42× | Movies & TV |
| International school | 10.58× | Business & Career |
| Indeed.com | 3.02× | Business & Career |
| 2.24× | Internet & Social Media | |
| Brenda Song | 19.31× | Fashion & Accessoires |
| Lieferando.de | 2.33× | Food & Beverages |
| University of Leeds | 15.67× | Business & Career |
| Politics | 2.05× | Politics & Society |
| Student exchange program | 8.11× | Business & Career |
| Google News | 3.34× | News |
| Undergraduate education | 6.41× | Business & Career |
| Entrepreneurship | 2.1× | Business & Career |
| College | 3.08× | Business & Career |
| Private school | 4.58× | Kids & Family |
| Robin Williams | 4.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.04 |
| Early Adopter Mentality | POWER | 1.71 |
| Risk Appetite | THRILL | 1.65 |
| Sustainability | BALANCE | 1.5 |
| Family Orientation | CONSERVATISM | 1.42 |
| Individualism | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.8% |
| United States | 12.8% |
| India | 5.9% |
See Business studies audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Business studies have in Germany?
Business studies has an estimated audience of 306,842 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Business studies fans?
57.2% of Business studies fans are female, 42.8% are male, with an average age of 37.1 years.
Which brands do Business studies fans like most?
Business studies fans show strongest brand affinity for Business school (18.53×), Master of Business Administration (8.75×), and Career development (5.96×) over the country average.
Where do Business studies fans live in Germany?
Business studies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 31,345), Hessen (reach 28,223), and Bayern (reach 20,041). These three regions account for the largest share of the active audience.
What other brands do Business studies fans also like?
Beyond Business studies itself, the audience over-indexes on Master of Business Administration (8.75×), Career development (5.96×), Pillow (5.43×), and Livemusic (3.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.