Rascasse Audience Intelligence

Business studies Audience in Germany

A data profile of the people who buy, follow and care about Business studies in Germany — modelled from more than twelve digital signal sources. Business studies has an estimated audience of 306,842 people in Germany.

#6079among Topic in Germany#1156in Business & Career

The average Business studies fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Business school, Career development, International school, with strongest over-indexing on Business school (43.92× the country average).

Demographically, the Business studies audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Business studies fan in Germany is more female, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Business school.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business studies profile in Germany.

Audience size
307K
in Germany
Gender
57.2%♀
42.8% male
Age
37.1
average years
Country rank
#17038
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business studies fans

57.2% are female, 42.8% are male, average age 37.1.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Business studies audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age37.1
Estimated audience size306,842
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Business studies audience in Germany
Age bracketShare%
16-1928%
20-2912%
30-3922%
40-4926%
50+11%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Business studies audience comes from Germany.

Worldwide audience distribution share by country for Business studies
CountryShare
Germany36.8%
United States12.8%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business studies audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business studies fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.55×
02Saarland~5K1.35×
03Hessen~30K1.11×
04Mecklenburg-Vorpommern~6K1.10×
05Thüringen~8K1.07×
06Sachsen-Anhalt~8K1.05×
07Brandenburg~9K0.99×
08Hamburg~6K0.94×
09Schleswig-Holstein~10K0.92×
10Rheinland-Pfalz~10K0.89×
11Sachsen~10K0.88×
12Berlin~10K0.85×
13Niedersachsen~20K0.81×
14Baden-Württemberg~30K0.76×
15Bayern~40K0.72×
16Nordrhein-Westfalen~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Business studies, Germany
0.69×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business studies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business studies audience
#·InterestCategoryAffinity×
01Business schoolBusiness & Career43.92×
02Franz Ferdinand (band)Music & Radio20.00×
03Universities in the United KingdomBusiness & Career19.67×
04Brenda SongFashion & Accessoires19.53×
05University of LeedsBusiness & Career17.93×
06International schoolBusiness & Career14.56×
07Sarah Michelle GellarMovies & TV12.49×
08ZDF heute-showMovies & TV11.20×
09Undergraduate educationBusiness & Career8.85×
10Career developmentBusiness & Career6.11×
11Google NewsNews5.56×
12DuolingoBusiness & Career5.06×
13CollegeBusiness & Career5.05×
143. LigaSports5.01×
15Political scienceBusiness & Career4.88×
16PillowHome & Garden4.85×
17Stand-up comedyMovies & TV3.85×
18HugendubelShopping3.09×
19EntrepreneurshipBusiness & Career3.03×
20PoliticsPolitics & Society2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business studies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business studies audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.24×
Risk AppetiteTHRILL2.15×
Community OrientationOPEN2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business studies audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.94×
Healthy LifestyleBALANCE0.97×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business studies have in Germany?

Business studies has an estimated audience of 306,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Business studies fans?

57.2% of Business studies fans are female, 42.8% are male, with an average age of 37.1 years.

03

Which brands do Business studies fans like most?

Business studies fans show strongest brand affinity for Business school (43.92×), Career development (6.11×), and International school (14.56×) over the country average.

04

Where do Business studies fans live in Germany?

Business studies fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Business studies fans also like?

Beyond Business studies itself, the audience over-indexes on Career development (6.11×), International school (14.56×), Google News (5.56×), and College (5.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Business studies audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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