Rascasse Audience Intelligence

Call the Midwife Audience in Germany

A data profile of the people who buy, follow and care about Call the Midwife in Germany — modelled from more than twelve digital signal sources. Call the Midwife has an estimated audience of 251,039 people in Germany.

#340among TV series in Germany#1240among Movie / TV Show / Series in Germany#3341in Movies & TV

The average Call the Midwife fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Gilded Age, Downton Abbey, Reign (TV series), with strongest over-indexing on The Gilded Age (14.48× the country average).

Demographically, the Call the Midwife audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Call the Midwife fan in Germany is more female, around 43.8 years old, with strong Price Sensitivity tendencies and a notable affinity for The Gilded Age.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Call the Midwife profile in Germany.

Audience size
251K
in Germany
Gender
85.9%♀
14.1% male
Age
43.8
average years
Country rank
#19598
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Call the Midwife viewers

85.9% are female, 14.1% are male, average age 43.8.

Fig. 02

Gender split

85.9%
Female
14.1%
Male
Demographic split for Call the Midwife audience in Germany
MetricValue
Female85.9%
Male14.1%
Average age43.8
Estimated audience size251,039
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Call the Midwife audience in Germany
Age bracketShare%
16-196%
20-2918%
30-3924%
40-4926%
50+27%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Call the Midwife audience comes from Germany.

Worldwide audience distribution share by country for Call the Midwife
CountryShare
United Kingdom27.1%
United States26.7%
Australia7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Call the Midwife audience in Germany is strongest.

Fig. 05

Top regions by affinity

Call the Midwife fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.19×
02Niedersachsen~30K1.17×
03Berlin~10K1.14×
04Rheinland-Pfalz~10K1.11×
05Nordrhein-Westfalen~60K1.10×
06Bremen~2K1.06×
07Sachsen-Anhalt~6K0.98×
08Saarland~3K0.96×
09Mecklenburg-Vorpommern~5K0.95×
10Sachsen~10K0.93×
11Brandenburg~7K0.93×
12Thüringen~6K0.93×
13Hamburg~5K0.93×
14Hessen~20K0.90×
15Baden-Württemberg~30K0.89×
16Bayern~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Call the Midwife, Germany
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Call the Midwife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Call the Midwife audience
#·InterestCategoryAffinity×
01Little DebbieFood & Beverages137.42×
02Reign (TV series)Movies & TV34.07×
03Private Practice (TV series)Movies & TV32.96×
04The TudorsMovies & TV21.24×
05Historical romanceLiterature16.72×
06Jane AustenLiterature16.31×
07Downton AbbeyMovies & TV14.99×
08The Crown (TV series)Movies & TV14.84×
09The Gilded AgeMovies & TV14.48×
10Scandal (TV series)Movies & TV12.05×
11Sam HeughanMovies & TV11.27×
12Eyes Wide ShutMovies & TV10.85×
13ScreenplayArts & Culture9.37×
14business ownerBusiness & Career7.48×
15SpiritualityHealth6.99×
16Romance (love)Beauty & Wellness6.59×
17BridgertonMovies & TV6.10×
18Romance novelsLiterature5.35×
19In aller FreundschaftMovies & TV4.94×
20Storm of LoveMovies & TV4.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Call the Midwife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Call the Midwife audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.72×
MindfulnessBALANCE1.62×
ExtroversionTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Call the Midwife audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
Luxury OrientationPREMIUM0.91×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Call the Midwife have in Germany?

Call the Midwife has an estimated audience of 251,039 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Call the Midwife viewers?

85.9% of Call the Midwife fans are female, 14.1% are male, with an average age of 43.8 years.

03

Which brands do Call the Midwife fans like most?

Call the Midwife fans show strongest brand affinity for The Gilded Age (14.48×), Downton Abbey (14.99×), and Reign (TV series) (34.07×) over the country average.

04

Where do Call the Midwife fans live in Germany?

Call the Midwife fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Call the Midwife fans also like?

Beyond Call the Midwife itself, the audience over-indexes on Downton Abbey (14.99×), Reign (TV series) (34.07×), Little Debbie (137.42×), and Screenplay (9.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Call the Midwife audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Call the Midwife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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