Call the Midwife Audience in Germany
Call the Midwife has an estimated audience of 172,474 people in Germany. 85.9% are female, 14.1% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Gilded Age, Downton Abbey, Reign (TV series), Little Debbie, Screenplay.
The average Call the Midwife fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Gilded Age, Downton Abbey, Reign (TV series), with strongest over-indexing on The Gilded Age (14.48× the country average). Demographically, the Call the Midwife audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Call the Midwife fans
| Metric | Value |
|---|---|
| Female | 85.9% |
| Male | 14.1% |
| Average age | 43.8 |
| Estimated audience size | 172,474 |
Audience persona
The typical Call the Midwife fan in Germany is more female, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for The Gilded Age.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,565 | 1.13× |
| Bayern | 37,217 | 0.92× |
| Baden-Württemberg | 31,404 | 0.91× |
| Niedersachsen | 28,786 | 1.18× |
| Hessen | 17,712 | 0.92× |
| Rheinland-Pfalz | 14,422 | 1.14× |
| Berlin | 14,140 | 1.25× |
| Sachsen | 11,243 | 0.91× |
| Schleswig-Holstein | 10,634 | 1.17× |
| Brandenburg | 6,955 | 0.89× |
| Sachsen-Anhalt | 5,908 | 0.9× |
| Thüringen | 5,785 | 0.9× |
| Hamburg | 5,262 | 0.92× |
| Mecklenburg-Vorpommern | 4,384 | 0.91× |
| Saarland | 2,756 | 0.89× |
| Bremen | 2,252 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Gilded Age | 14.48× | Movies & TV |
| Downton Abbey | 14.99× | Movies & TV |
| Reign (TV series) | 34.07× | Movies & TV |
| Little Debbie | 137.42× | Food & Beverages |
| Screenplay | 9.37× | Arts & Culture |
| Spirituality | 6.99× | Health |
| Jane Austen | 16.31× | Literature |
| Private Practice (TV series) | 32.96× | Movies & TV |
| The Crown (TV series) | 14.84× | Movies & TV |
| The Tudors | 21.24× | Movies & TV |
| Bridgerton | 6.1× | Movies & TV |
| Scandal (TV series) | 12.05× | Movies & TV |
| Romance novels | 5.35× | Literature |
| Sam Heughan | 11.27× | Movies & TV |
| Pride & Prejudice (2005 film) | 16.34× | Movies & TV |
| Storm of Love | 4.58× | Movies & TV |
| Historical romance | 16.72× | Literature |
| Tom Hardy | 7.98× | Movies & TV |
| Romance (love) | 6.59× | Beauty & Wellness |
| Eyes Wide Shut | 10.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 5.2 |
| Family Orientation | CONSERVATISM | 3.17 |
| DIY Mentality | THRILL | 2.29 |
| Design Affinity | PREMIUM | 2.03 |
| Pet Ownership | JOY | 1.65 |
| Healthy Lifestyle | BALANCE | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 28.1% |
| United States | 27.3% |
| Australia | 7.8% |
See Call the Midwife audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Call the Midwife have in Germany?
Call the Midwife has an estimated audience of 172,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Call the Midwife fans?
85.9% of Call the Midwife fans are female, 14.1% are male, with an average age of 43.8 years.
Which brands do Call the Midwife fans like most?
Call the Midwife fans show strongest brand affinity for The Gilded Age (14.48×), Downton Abbey (14.99×), and Reign (TV series) (34.07×) over the country average.
Where do Call the Midwife fans live in Germany?
Call the Midwife fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,565), Bayern (reach 37,217), and Baden-Württemberg (reach 31,404). These three regions account for the largest share of the active audience.
What other brands do Call the Midwife fans also like?
Beyond Call the Midwife itself, the audience over-indexes on Downton Abbey (14.99×), Reign (TV series) (34.07×), Little Debbie (137.42×), and Screenplay (9.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Call the Midwife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.