Church service Audience in Germany
Church service has an estimated audience of 670,492 people in Germany. 66.7% are female, 33.3% are male, average age 36.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Deichmann, Bild, Kaufland, Wetter.com, REWE.
The average Church service fan in Germany is 36.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Deichmann, Bild, Kaufland, with strongest over-indexing on Deichmann (3.73× the country average). Demographically, the Church service audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Church service fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 36.9 |
| Estimated audience size | 670,492 |
Audience persona
The typical Church service fan in Germany is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 38,141 | 0.35× |
| Nordrhein-Westfalen | 34,012 | 0.23× |
| Baden-Württemberg | 32,855 | 0.36× |
| Niedersachsen | 24,510 | 0.38× |
| Hessen | 24,495 | 0.48× |
| Thüringen | 23,032 | 1.35× |
| Sachsen-Anhalt | 22,369 | 1.29× |
| Rheinland-Pfalz | 21,401 | 0.64× |
| Brandenburg | 20,732 | 1× |
| Mecklenburg-Vorpommern | 19,673 | 1.54× |
| Saarland | 19,557 | 2.38× |
| Bremen | 19,192 | 3.35× |
| Sachsen | 18,621 | 0.57× |
| Schleswig-Holstein | 18,329 | 0.76× |
| Berlin | 16,399 | 0.55× |
| Hamburg | 12,061 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 3.73× | Shopping |
| Bild | 2.27× | News |
| Kaufland | 2.31× | Shopping |
| Wetter.com | 2.51× | Home & Garden |
| REWE | 2.18× | Shopping |
| IKEA | 2.1× | Home & Garden |
| 1.8× | Internet & Social Media | |
| Gift | 2.59× | Shopping |
| Tagesschau | 1.87× | Movies & TV |
| Pets | 1.75× | Pets & Animals |
| Let's Dance (German TV series) | 3.03× | Movies & TV |
| Shoes | 2.01× | Fashion & Accessoires |
| Politics and social issues | 1.76× | Politics & Society |
| Computers | 1.66× | Technology & Electronics |
| Software | 1.75× | Technology & Electronics |
| Obi (store) | 1.97× | Shopping |
| Leisure | 1.95× | Travel & Leisure |
| BUNTE.de | 3.88× | Internet & Social Media |
| Roland Kaiser | 3.09× | Music & Radio |
| Edeka | 1.99× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.98 |
| Sports Activity | POWER | 1.88 |
| Pet Ownership | JOY | 1.85 |
| DIY Mentality | THRILL | 1.82 |
| Healthy Lifestyle | BALANCE | 1.78 |
| Creativity | OPEN | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.0% |
| United Kingdom | 9.9% |
| Brazil | 5.4% |
See Church service audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Church service have in Germany?
Church service has an estimated audience of 670,492 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Church service fans?
66.7% of Church service fans are female, 33.3% are male, with an average age of 36.9 years.
Which brands do Church service fans like most?
Church service fans show strongest brand affinity for Deichmann (3.73×), Bild (2.27×), and Kaufland (2.31×) over the country average.
Where do Church service fans live in Germany?
Church service fans in Germany are most concentrated in Bayern (reach 38,141), Nordrhein-Westfalen (reach 34,012), and Baden-Württemberg (reach 32,855). These three regions account for the largest share of the active audience.
What other brands do Church service fans also like?
Beyond Church service itself, the audience over-indexes on Bild (2.27×), Kaufland (2.31×), Wetter.com (2.51×), and REWE (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Church service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.