A data profile of the people who buy, follow and care about Church service in Germany — modelled from more than twelve digital signal sources. Church service has an estimated audience of 670,492 people in Germany.
The average Church service fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Deichmann, Bild, Kaufland, with strongest over-indexing on Deichmann (3.73× the country average).
Demographically, the Church service audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Church service fan in Germany is more female, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Deichmann.
The key figures that characterise the Church service profile in Germany.
66.7% are female, 33.3% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 36.9 |
| Estimated audience size | 670,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Church service audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.0% |
| United Kingdom | 9.9% |
| Brazil | 5.4% |
Where the Church service audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~7K | 1.26× | |
| 02 | Saarland | ~10K | 1.16× | |
| 03 | Mecklenburg-Vorpommern | ~10K | 1.06× | |
| 04 | Thüringen | ~20K | 1.04× | |
| 05 | Sachsen-Anhalt | ~20K | 1.03× | |
| 06 | Brandenburg | ~20K | 1.00× | |
| 07 | Hamburg | ~10K | 0.98× | |
| 08 | Schleswig-Holstein | ~20K | 0.97× | |
| 09 | Rheinland-Pfalz | ~30K | 0.96× | |
| 10 | Sachsen | ~30K | 0.95× | |
| 11 | Berlin | ~30K | 0.94× | |
| 12 | Niedersachsen | ~60K | 0.92× | |
| 13 | Hessen | ~50K | 0.91× | |
| 14 | Baden-Württemberg | ~80K | 0.89× | |
| 15 | Bayern | ~90K | 0.87× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.86× |
The strongest cross-interests of the Church service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alles was zählt | Movies & TV | 4.02× | ||
| 02 | Sarah Engels | Movies & TV | 3.99× | ||
| 03 | BUNTE.de | Internet & Social Media | 3.88× | ||
| 04 | Deichmann | Shopping | 3.73× | ||
| 05 | Roland Kaiser | Music & Radio | 3.09× | ||
| 06 | Gift | Shopping | 2.59× | ||
| 07 | Kaufland | Shopping | 2.31× | ||
| 08 | Bild | News | 2.27× | ||
| 09 | REWE | Shopping | 2.18× | ||
| 10 | IKEA | Home & Garden | 2.10× | ||
| 11 | Shoes | Fashion & Accessoires | 2.01× | ||
| 12 | Edeka | Shopping | 1.99× | ||
| 13 | Obi (store) | Shopping | 1.97× | ||
| 14 | Leisure | Travel & Leisure | 1.95× | ||
| 15 | Tagesschau | Movies & TV | 1.87× | ||
| 16 | Internet & Social Media | 1.80× | |||
| 17 | Politics and social issues | Politics & Society | 1.76× | ||
| 18 | Pets | Pets & Animals | 1.75× | ||
| 19 | Software | Technology & Electronics | 1.75× | ||
| 20 | Computers | Technology & Electronics | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.61× | |
| Extroversion | THRILL | 2.01× | |
| Mindfulness | BALANCE | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.05× | |
| Urban Lifestyle | OPEN | 1.07× | |
| DIY Mentality | THRILL | 1.07× |
Church service has an estimated audience of 670,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
66.7% of Church service fans are female, 33.3% are male, with an average age of 36.9 years.
Church service fans show strongest brand affinity for Deichmann (3.73×), Bild (2.27×), and Kaufland (2.31×) over the country average.
Church service fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Church service itself, the audience over-indexes on Bild (2.27×), Kaufland (2.31×), REWE (2.18×), and IKEA (2.1×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Church service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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