Rascasse Audience Intelligence

Coloring book Audience in Germany

A data profile of the people who buy, follow and care about Coloring book in Germany — modelled from more than twelve digital signal sources. Coloring book has an estimated audience of 369,848 people in Germany.

#5519among Topic in Germany#302in Kids & Family

The average Coloring book fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Picture book, Sports, Frida Kahlo, with strongest over-indexing on Picture book (6.53× the country average).

Demographically, the Coloring book audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coloring book fan in Germany is more female, around 37.1 years old, with strong Mindfulness tendencies and a notable affinity for Picture book.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coloring book profile in Germany.

Audience size
370K
in Germany
Gender
80.0%♀
20.0% male
Age
37.1
average years
Country rank
#14923
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coloring book fans

80.0% are female, 20.0% are male, average age 37.1.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Coloring book audience in Germany
MetricValue
Female80.0%
Male20.0%
Average age37.1
Estimated audience size369,848
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Coloring book audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3923%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Coloring book audience comes from Germany.

Worldwide audience distribution share by country for Coloring book
CountryShare
United States36.6%
United Kingdom5.7%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coloring book audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coloring book fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.10×
02Schleswig-Holstein~10K1.10×
03Niedersachsen~40K1.07×
04Bremen~3K1.06×
05Berlin~20K1.04×
06Hamburg~9K1.04×
07Brandenburg~10K1.03×
08Thüringen~10K1.03×
09Sachsen-Anhalt~10K1.01×
10Rheinland-Pfalz~20K0.99×
11Baden-Württemberg~50K0.96×
12Bayern~60K0.95×
13Mecklenburg-Vorpommern~7K0.95×
14Sachsen~20K0.94×
15Saarland~4K0.94×
16Hessen~30K0.89×
Fig. 06

Affinity by region

Affinity by region — Coloring book, Germany
0.89×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coloring book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coloring book audience
#·InterestCategoryAffinity×
01Fünf FreundeMusic & Radio18.09×
02Tile-matching video gameGames9.82×
03MahjongGames7.49×
04Frida KahloArts & Culture7.32×
05Problem solvingBusiness & Career6.71×
06Picture bookLiterature6.53×
07Sewing machineHome & Garden3.11×
08Children's literatureLiterature3.08×
09CrochetHome & Garden2.98×
10Stranger ThingsMovies & TV2.97×
11HugendubelShopping2.55×
12QVCMovies & TV2.46×
13BauhausShopping2.39×
14BarbieMovies & TV2.01×
15DeichmannShopping1.98×
16SportsSports1.91×
17Harry PotterMovies & TV1.81×
18RossmannShopping1.75×
19Arts and musicArts & Culture1.69×
20TechnologyTechnology & Electronics1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coloring book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coloring book audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.95×
ExtroversionTHRILL1.82×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coloring book audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Sports ActivityPOWER0.87×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coloring book have in Germany?

Coloring book has an estimated audience of 369,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coloring book fans?

80.0% of Coloring book fans are female, 20.0% are male, with an average age of 37.1 years.

03

Which brands do Coloring book fans like most?

Coloring book fans show strongest brand affinity for Picture book (6.53×), Sports (1.91×), and Frida Kahlo (7.32×) over the country average.

04

Where do Coloring book fans live in Germany?

Coloring book fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Coloring book fans also like?

Beyond Coloring book itself, the audience over-indexes on Sports (1.91×), Frida Kahlo (7.32×), Arts and music (1.69×), and Bauhaus (2.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Coloring book audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coloring book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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