Coloring book Audience in United States

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Coloring book has an estimated audience of 4,101,813 people in United States. 69.9% are female, 30.1% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Dollar General, Dollar Tree, Google Docs, Books, X.

The average Coloring book fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dollar General, Dollar Tree, Google Docs, with strongest over-indexing on Dollar General (2.22× the country average). Demographically, the Coloring book audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Coloring book fans

Demographic split for Coloring book audience in United States
MetricValue
Female69.9%
Male30.1%
Average age41.5
Estimated audience size4,101,813

Audience persona

The typical Coloring book fan in United States is more female, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Coloring book in United States
RegionReachAffinity
California558,1491.24×
Texas468,7831.33×
Florida262,0450.94×
New York225,0290.98×
Illinois151,1481.11×
North Carolina137,2771.11×
Georgia135,2381.07×
Pennsylvania133,3340.97×
Ohio126,0251×
Michigan113,8831.06×
New Jersey100,5720.96×
Virginia98,3570.98×
Tennessee87,6251.06×
Washington84,6651.03×
Arizona84,2551.01×
Indiana83,6601.12×
Massachusetts76,8780.95×
Missouri76,1581.15×
Maryland65,2980.93×
Colorado64,7691×
Louisiana63,8641.21×
Wisconsin60,6900.98×
Kentucky60,0641.17×
South Carolina59,7850.97×
Minnesota59,1611.01×
Oklahoma58,1141.28×
Alabama57,9761.01×
Connecticut50,7041.23×
Oregon46,7911×
Arkansas40,5321.2×
Nevada38,0040.96×
Mississippi37,5931.11×
Utah36,3990.99×
Iowa36,2691.07×
Kansas33,4351.03×
Nebraska24,6011.2×
New Mexico24,0371.17×
Idaho21,2811.03×
West Virginia18,4790.97×
Hawaii15,0550.85×
New Hampshire11,8230.73×
Maine11,0640.75×
Rhode Island10,9840.84×
Washington, District of Columbia10,1780.83×
Delaware8,9070.79×
Montana8,5580.75×
North Dakota8,3160.99×
South Dakota8,3070.88×
Alaska5,8580.67×
Vermont4,8060.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coloring book audience
BrandAffinityCategory
Dollar General2.22×Shopping
Dollar Tree2.28×Shopping
Google Docs2.28×Internet & Social Media
Books1.73×Literature
X1.54×Internet & Social Media
Breaking news1.9×Movies & TV
Pinterest1.68×Internet & Social Media
Local news2.03×News
Mobile app1.53×Technology & Electronics
Walmart1.52×Shopping
Hobby Lobby1.8×Home & Garden
United States Postal Service1.74×Business & Career
Painting1.55×Arts & Culture
Google Drive1.74×Technology & Electronics
LinkedIn1.56×Internet & Social Media
Solitaire3.45×Games
Quiz2.75×Games
Final Destination1.99×Movies & TV
Flower1.61×Home & Garden
Jigsaw puzzle8.26×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coloring book audience
TraitClusterScore
ExtroversionTHRILL1.51
CreativityOPEN1.23
Price SensitivityPREMIUM1.22
Social Media UsageJOY1.17
Community OrientationOPEN1.13
DIY MentalityTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Coloring book
CountryShare
United States36.6%
United Kingdom5.7%
Japan4.7%

See Coloring book audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Coloring book have in United States?

Coloring book has an estimated audience of 4,101,813 people in United States, concentrated in California and Texas.

What is the gender split and age of Coloring book fans?

69.9% of Coloring book fans are female, 30.1% are male, with an average age of 41.5 years.

Which brands do Coloring book fans like most?

Coloring book fans show strongest brand affinity for Dollar General (2.22×), Dollar Tree (2.28×), and Google Docs (2.28×) over the country average.

Where do Coloring book fans live in United States?

Coloring book fans in United States are most concentrated in California (reach 558,149), Texas (reach 468,783), and Florida (reach 262,045). These three regions account for the largest share of the active audience.

What other brands do Coloring book fans also like?

Beyond Coloring book itself, the audience over-indexes on Dollar Tree (2.28×), Google Docs (2.28×), Books (1.73×), and X (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coloring book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.