Rascasse Audience Intelligence

Coloring book Audience in United States

A data profile of the people who buy, follow and care about Coloring book in United States — modelled from more than twelve digital signal sources. Coloring book has an estimated audience of 4,101,813 people in United States.

#4265among Topic in United States#207in Kids & Family

The average Coloring book fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dollar General, Dollar Tree, Google Docs, with strongest over-indexing on Dollar General (2.22× the country average).

Demographically, the Coloring book audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Creativity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coloring book fan in United States is more female, around 41.5 years old, with strong Creativity tendencies and a notable affinity for Dollar General.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coloring book profile in United States.

Audience size
4.1M
in United States
Gender
69.9%♀
30.1% male
Age
41.5
average years
Country rank
#7888
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coloring book fans

69.9% are female, 30.1% are male, average age 41.5.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Coloring book audience in United States
MetricValue
Female69.9%
Male30.1%
Average age41.5
Estimated audience size4,101,813
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Coloring book audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Coloring book audience comes from United States.

Worldwide audience distribution share by country for Coloring book
CountryShare
United States36.6%
United Kingdom5.7%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coloring book audience in United States is strongest.

Fig. 05

Top regions by affinity

Coloring book fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K1.35×
02Texas~400K1.26×
03Nebraska~20K1.21×
04Oklahoma~50K1.20×
05Louisiana~60K1.19×
06Arkansas~40K1.18×
07Missouri~80K1.17×
08California~500K1.15×
09Kentucky~60K1.13×
10Mississippi~40K1.12×
11Iowa~40K1.11×
12New Mexico~20K1.11×
13Alabama~60K1.10×
14Connecticut~40K1.09×
15Kansas~30K1.08×
16Illinois~100K1.06×
17Georgia~100K1.06×
18Indiana~80K1.06×
19North Carolina~100K1.05×
20West Virginia~20K1.05×
21North Dakota~9K1.05×
22Tennessee~80K1.02×
23Michigan~100K1.01×
24Oregon~50K1.01×
25Ohio~100K1.00×
26Idaho~20K1.00×
27South Dakota~10K1.00×
28Minnesota~60K0.99×
29Utah~40K0.99×
30Virginia~100K0.98×
31Arizona~80K0.98×
32South Carolina~60K0.98×
33Washington~80K0.97×
34Wisconsin~60K0.97×
35Colorado~60K0.95×
36New York~200K0.94×
37New Jersey~100K0.93×
38Nevada~40K0.93×
39Maryland~60K0.92×
40Florida~300K0.90×
41Massachusetts~70K0.90×
42Rhode Island~10K0.90×
43Delaware~10K0.88×
44Hawaii~20K0.86×
45Maine~10K0.85×
46Montana~10K0.84×
47Alaska~7K0.83×
48New Hampshire~10K0.81×
49Washington, District of Columbia~10K0.80×
50Vermont~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Coloring book, United States
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coloring book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coloring book audience
#·InterestCategoryAffinity×
01Jigsaw puzzleGames8.26×
02SolitaireGames3.45×
03QuizGames2.75×
04Dollar TreeShopping2.28×
05Google DocsInternet & Social Media2.28×
06Dollar GeneralShopping2.22×
07Five BelowShopping2.21×
08Local newsNews2.03×
09Breaking newsMovies & TV1.90×
10Hobby LobbyHome & Garden1.80×
11United States Postal ServiceBusiness & Career1.74×
12Google DriveTechnology & Electronics1.74×
13BooksLiterature1.73×
14PinterestInternet & Social Media1.68×
15Sam's ClubShopping1.62×
16Mitch McConnellPolitics & Society1.61×
17PaintingArts & Culture1.55×
18XInternet & Social Media1.54×
19Mobile appTechnology & Electronics1.53×
20WalmartShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coloring book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coloring book audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.51×
SpiritualityBALANCE1.45×
TraditionCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coloring book audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Sports ActivityPOWER0.81×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coloring book have in United States?

Coloring book has an estimated audience of 4,101,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coloring book fans?

69.9% of Coloring book fans are female, 30.1% are male, with an average age of 41.5 years.

03

Which brands do Coloring book fans like most?

Coloring book fans show strongest brand affinity for Dollar General (2.22×), Dollar Tree (2.28×), and Google Docs (2.28×) over the country average.

04

Where do Coloring book fans live in United States?

Coloring book fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Coloring book fans also like?

Beyond Coloring book itself, the audience over-indexes on Dollar Tree (2.28×), Google Docs (2.28×), Books (1.73×), and X (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Coloring book audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coloring book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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