County seat Audience in Germany
County seat has an estimated audience of 549,983 people in Germany. 55.6% are female, 44.4% are male, average age 36.3. Top regions: Rheinland-Pfalz, Bayern, Niedersachsen. Top brand affinities: Spiegel Online, Deichmann, Rossmann, Airbnb, Schlager music.
The average County seat fan in Germany is 36.3 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Bayern, Niedersachsen. Top brand affinities include Spiegel Online, Deichmann, Rossmann, with strongest over-indexing on Spiegel Online (1.81× the country average). Demographically, the County seat audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of County seat fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 36.3 |
| Estimated audience size | 549,983 |
Audience persona
The typical County seat fan in Germany is more female, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 44,967 | 1.63× |
| Bayern | 43,714 | 0.49× |
| Niedersachsen | 41,201 | 0.77× |
| Sachsen | 40,991 | 1.52× |
| Baden-Württemberg | 39,449 | 0.53× |
| Nordrhein-Westfalen | 38,982 | 0.32× |
| Schleswig-Holstein | 36,679 | 1.86× |
| Hessen | 30,882 | 0.74× |
| Berlin | 28,004 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 1.81× | News |
| Deichmann | 1.83× | Shopping |
| Rossmann | 1.6× | Shopping |
| Airbnb | 1.55× | Travel & Leisure |
| Schlager music | 1.91× | Music & Radio |
| Helene Fischer | 1.72× | Music & Radio |
| Let's Dance (German TV series) | 1.89× | Movies & TV |
| Religion | 1.72× | Business & Career |
| Fressnapf | 2.06× | Shopping |
| QVC | 1.95× | Movies & TV |
| 1.65× | Internet & Social Media | |
| Online newspaper | 1.7× | News |
| Postbank | 1.55× | Business & Career |
| Superman | 1.63× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.76× | Movies & TV |
| Breaking news | 1.57× | Movies & TV |
| Tchibo | 1.68× | Shopping |
| Supermarket | 1.51× | Shopping |
| Solar energy | 1.71× | Home & Garden |
| Garden centre | 2.04× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.99 |
| Community Orientation | OPEN | 1.82 |
| Spirituality | BALANCE | 1.8 |
| Individualism | JOY | 1.7 |
| Tradition | CONSERVATISM | 1.69 |
| Extroversion | THRILL | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.8% |
| Mexico | 3.6% |
| Canada | 1.4% |
See County seat audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does County seat have in Germany?
County seat has an estimated audience of 549,983 people in Germany, concentrated in Rheinland-Pfalz and Bayern.
What is the gender split and age of County seat fans?
55.6% of County seat fans are female, 44.4% are male, with an average age of 36.3 years.
Which brands do County seat fans like most?
County seat fans show strongest brand affinity for Spiegel Online (1.81×), Deichmann (1.83×), and Rossmann (1.6×) over the country average.
Where do County seat fans live in Germany?
County seat fans in Germany are most concentrated in Rheinland-Pfalz (reach 44,967), Bayern (reach 43,714), and Niedersachsen (reach 41,201). These three regions account for the largest share of the active audience.
What other brands do County seat fans also like?
Beyond County seat itself, the audience over-indexes on Deichmann (1.83×), Rossmann (1.6×), Airbnb (1.55×), and Schlager music (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for County seat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.