Rascasse Audience Intelligence

Crest (toothpaste) Target Market in Germany

A data profile of the people who buy, follow and care about Crest (toothpaste) in Germany — modelled from more than twelve digital signal sources. Crest (toothpaste) has an estimated audience of 315,563 people in Germany.

#2136among Brand in Germany#238in Beauty & Wellness

The average Crest (toothpaste) fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Electric toothbrush, Toothbrush, Listerine, with strongest over-indexing on Electric toothbrush (16.43× the country average).

Demographically, the Crest (toothpaste) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Crest (toothpaste) fan in Germany is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Electric toothbrush.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crest (toothpaste) profile in Germany.

Audience size
316K
in Germany
Gender
55.1%♀
44.9% male
Age
41.2
average years
Country rank
#16693
Brand in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crest (toothpaste)

55.1% are female, 44.9% are male, average age 41.2.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Crest (toothpaste) audience in Germany
MetricValue
Female55.1%
Male44.9%
Average age41.2
Estimated audience size315,563
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Crest (toothpaste) audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4924%
50+24%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Crest (toothpaste) audience comes from Germany.

Worldwide audience distribution share by country for Crest (toothpaste)
CountryShare
United States26.6%
Japan13.5%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crest (toothpaste) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Crest (toothpaste) customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.48×
02Hessen~30K1.34×
03Baden-Württemberg~50K1.21×
04Hamburg~8K1.20×
05Bayern~60K1.14×
06Rheinland-Pfalz~20K1.11×
07Bremen~3K1.07×
08Nordrhein-Westfalen~70K1.02×
09Saarland~4K1.02×
10Schleswig-Holstein~10K0.93×
11Niedersachsen~30K0.92×
12Sachsen~10K0.83×
13Thüringen~6K0.79×
14Brandenburg~8K0.78×
15Mecklenburg-Vorpommern~5K0.77×
16Sachsen-Anhalt~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Crest (toothpaste), Germany
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crest (toothpaste) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crest (toothpaste) audience
#·InterestCategoryAffinity×
01Bad TeethHealth26.46×
02ToothlessMovies & TV18.55×
03ListerineBeauty & Wellness17.37×
04Electric toothbrushHealth16.43×
05Faculty of Dental SurgeryHealth16.23×
06Dental tourismHealth15.03×
07Dental public healthHealth13.89×
08SensodyneBeauty & Wellness13.63×
09Dental schoolBusiness & Career12.59×
10ChlorhexamedHealth12.11×
11Oral-BBeauty & Wellness10.61×
12MouthwashHealth9.77×
13ToothbrushBeauty & Wellness9.74×
14Marktplaats.nlShopping9.65×
15Tooth brushingHealth9.19×
16University of Dental Medicine, MandalayBusiness & Career7.14×
17SmileBeauty & Wellness6.54×
18DentistryBusiness & Career6.15×
19Baby boomersKids & Family4.07×
20CosmeticsBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crest (toothpaste) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crest (toothpaste) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.34×
TravellingTHRILL1.31×
Pet OwnershipJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crest (toothpaste) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Early Adopter MentalityPOWER0.99×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crest (toothpaste)'s target market in Germany?

Crest (toothpaste)'s target market in Germany covers an estimated 315,563 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Crest (toothpaste) customers?

55.1% of the Crest (toothpaste) audience are female, 44.9% are male, with an average age of 41.2 years.

03

Which brands do Crest (toothpaste) fans like most?

Crest (toothpaste) fans show strongest brand affinity for Electric toothbrush (16.43×), Toothbrush (9.74×), and Listerine (17.37×) over the country average.

04

Where do Crest (toothpaste) fans live in Germany?

Crest (toothpaste) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Crest (toothpaste) fans also like?

Beyond Crest (toothpaste) itself, the audience over-indexes on Toothbrush (9.74×), Listerine (17.37×), Smile (6.54×), and Dental public health (13.89×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Crest (toothpaste). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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