Crest (toothpaste) Audience in Germany
Crest (toothpaste) has an estimated audience of 310,637 people in Germany. 55.1% are female, 44.9% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electric toothbrush, Toothbrush, Listerine, Smile, Dental public health.
The average Crest (toothpaste) fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electric toothbrush, Toothbrush, Listerine, with strongest over-indexing on Electric toothbrush (16.43× the country average). Demographically, the Crest (toothpaste) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair
Demographics of Crest (toothpaste) fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 41.2 |
| Estimated audience size | 310,637 |
Audience persona
The typical Crest (toothpaste) fan in Germany is more female, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Electric toothbrush.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,343 | 1.05× |
| Bayern | 58,380 | 1.17× |
| Baden-Württemberg | 53,468 | 1.26× |
| Hessen | 33,363 | 1.41× |
| Niedersachsen | 27,676 | 0.92× |
| Berlin | 22,212 | 1.6× |
| Rheinland-Pfalz | 17,709 | 1.14× |
| Sachsen | 12,128 | 0.8× |
| Schleswig-Holstein | 10,164 | 0.91× |
| Hamburg | 8,772 | 1.25× |
| Brandenburg | 6,626 | 0.69× |
| Thüringen | 5,133 | 0.65× |
| Sachsen-Anhalt | 4,367 | 0.54× |
| Saarland | 3,683 | 0.97× |
| Mecklenburg-Vorpommern | 3,671 | 0.62× |
| Bremen | 2,752 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric toothbrush | 16.43× | Health |
| Toothbrush | 9.74× | Beauty & Wellness |
| Listerine | 17.37× | Beauty & Wellness |
| Smile | 6.54× | Beauty & Wellness |
| Dental public health | 13.89× | Health |
| Tooth brushing | 9.19× | Health |
| Chlorhexamed | 12.11× | Health |
| Oral-B | 10.61× | Beauty & Wellness |
| Dental tourism | 15.03× | Health |
| Bad Teeth | 26.46× | Health |
| Mouthwash | 9.77× | Health |
| Dentistry | 6.15× | Business & Career |
| Dental school | 12.59× | Business & Career |
| Toothless | 18.55× | Movies & TV |
| Faculty of Dental Surgery | 16.23× | Health |
| Baby boomers | 4.07× | Kids & Family |
| University of Dental Medicine, Mandalay | 7.14× | Business & Career |
| Cosmetics | 1.52× | Beauty & Wellness |
| Sensodyne | 13.63× | Beauty & Wellness |
| AirBaltic | 9.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.4 |
| Urban Lifestyle | OPEN | 1.38 |
| Extroversion | THRILL | 1.34 |
| Travelling | THRILL | 1.3 |
| Career Orientation | POWER | 1.25 |
| Social Media Usage | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Japan | 14.2% |
| France | 5.5% |
See Crest (toothpaste) audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Crest (toothpaste) have in Germany?
Crest (toothpaste) has an estimated audience of 310,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crest (toothpaste) fans?
55.1% of Crest (toothpaste) fans are female, 44.9% are male, with an average age of 41.2 years.
Which brands do Crest (toothpaste) fans like most?
Crest (toothpaste) fans show strongest brand affinity for Electric toothbrush (16.43×), Toothbrush (9.74×), and Listerine (17.37×) over the country average.
Where do Crest (toothpaste) fans live in Germany?
Crest (toothpaste) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,343), Bayern (reach 58,380), and Baden-Württemberg (reach 53,468). These three regions account for the largest share of the active audience.
What other brands do Crest (toothpaste) fans also like?
Beyond Crest (toothpaste) itself, the audience over-indexes on Toothbrush (9.74×), Listerine (17.37×), Smile (6.54×), and Dental public health (13.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crest (toothpaste). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.