DALL-E Audience in Germany

DALL-E has an estimated audience of 428,603 people in Germany. 41.1% are female, 58.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Business English, Cocktail, CAC 40, Unique Gifts.
The average DALL-E fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Business English, Cocktail, with strongest over-indexing on Gil Ofarim (3.03× the country average). Demographically, the DALL-E audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of DALL-E fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 40.1 |
| Estimated audience size | 428,603 |
Audience persona
The typical DALL-E fan in Germany is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,721 | 1.12× |
| Bayern | 82,189 | 1.19× |
| Baden-Württemberg | 67,072 | 1.15× |
| Hessen | 45,339 | 1.39× |
| Niedersachsen | 40,283 | 0.97× |
| Berlin | 26,017 | 1.36× |
| Rheinland-Pfalz | 20,471 | 0.95× |
| Sachsen | 18,537 | 0.88× |
| Schleswig-Holstein | 14,040 | 0.91× |
| Brandenburg | 10,843 | 0.82× |
| Hamburg | 10,802 | 1.12× |
| Sachsen-Anhalt | 8,451 | 0.76× |
| Thüringen | 8,374 | 0.77× |
| Mecklenburg-Vorpommern | 5,266 | 0.64× |
| Saarland | 4,994 | 0.95× |
| Bremen | 3,781 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.03× | Music & Radio |
| Business English | 4.28× | Business & Career |
| Cocktail | 1.86× | Food & Beverages |
| CAC 40 | 2.08× | Business & Career |
| Unique Gifts | 1.65× | Shopping |
| Stradivarius | 1.91× | Shopping |
| Atkins diet | 6.72× | Health |
| Christmas Gift | 1.65× | Kids & Family |
| Birthday Gifts | 1.63× | Kids & Family |
| Israel | 1.63× | Travel & Leisure |
| Hypertext | 2.4× | Technology & Electronics |
| Grinch | 1.8× | Movies & TV |
| Home Delivery | 1.75× | Food & Beverages |
| Irish Ferries | 5.55× | Cars & Mobility |
| Stamp collecting | 2.82× | Home & Garden |
| The Hooters | 4.64× | Music & Radio |
| American Dental Education Association | 25.29× | Health |
| Corfu (regional unit) | 1.62× | Travel & Leisure |
| Golem | 1.57× | Technology & Electronics |
| Jaguar F-Pace | 3.1× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 4.95 |
| Need for Security | CONSERVATISM | 1.74 |
| Career Orientation | POWER | 1.68 |
| Sustainability | BALANCE | 1.53 |
| Social Media Usage | JOY | 1.44 |
| Healthy Lifestyle | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 9.9% |
| United States | 8.7% |
| Brazil | 7.1% |
See DALL-E audiences in other countries
More Generative AI audiences in Germany
Frequently asked questions
How many fans does DALL-E have in Germany?
DALL-E has an estimated audience of 428,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DALL-E fans?
41.1% of DALL-E fans are female, 58.9% are male, with an average age of 40.1 years.
Which brands do DALL-E fans like most?
DALL-E fans show strongest brand affinity for Gil Ofarim (3.03×), Business English (4.28×), and Cocktail (1.86×) over the country average.
Where do DALL-E fans live in Germany?
DALL-E fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,721), Bayern (reach 82,189), and Baden-Württemberg (reach 67,072). These three regions account for the largest share of the active audience.
What other brands do DALL-E fans also like?
Beyond DALL-E itself, the audience over-indexes on Business English (4.28×), Cocktail (1.86×), CAC 40 (2.08×), and Unique Gifts (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DALL-E. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.