Rascasse Audience Intelligence

Darmstadt Audience in Germany

A data profile of the people who buy, follow and care about Darmstadt in Germany — modelled from more than twelve digital signal sources. Darmstadt has an estimated audience of 1,383,964 people in Germany.

#79among City in Germany#333among POI in Germany#384in Travel & Leisure

The average Darmstadt fan in Germany is 37.9 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include SV Darmstadt 98, Ryanair, Commerzbank, with strongest over-indexing on SV Darmstadt 98 (10.86× the country average).

Demographically, the Darmstadt audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Darmstadt fan in Germany is balanced, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for SV Darmstadt 98.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Darmstadt profile in Germany.

Audience size
1.4M
in Germany
Gender
50.9%♀
49.1% male
Age
37.9
average years
Country rank
#4808
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Darmstadt fans

50.9% are female, 49.1% are male, average age 37.9.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Darmstadt audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age37.9
Estimated audience size1,383,964
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Darmstadt audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3921%
40-4923%
50+15%
Fig. 04

Worldwide distribution

76.3%

of the worldwide Darmstadt audience comes from Germany.

Worldwide audience distribution share by country for Darmstadt
CountryShare
Germany76.3%
United States4.5%
Switzerland2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Darmstadt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Darmstadt fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~700K6.72×
02Rheinland-Pfalz~100K1.94×
03Baden-Württemberg~200K1.12×
04Saarland~10K0.73×
05Bayern~200K0.70×
06Nordrhein-Westfalen~200K0.66×
07Bremen~7K0.58×
08Hamburg~20K0.55×
09Berlin~30K0.54×
10Niedersachsen~70K0.52×
11Thüringen~20K0.50×
12Sachsen~30K0.43×
13Sachsen-Anhalt~10K0.41×
14Schleswig-Holstein~20K0.40×
15Brandenburg~10K0.35×
16Mecklenburg-Vorpommern~9K0.33×
Fig. 06

Affinity by region

Affinity by region — Darmstadt, Germany
0.33×1.00×6.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Darmstadt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Darmstadt audience
#·InterestCategoryAffinity×
01SV Darmstadt 98Sports10.86×
02CC creamBeauty & Wellness3.47×
03Sports bettingGames2.35×
04N26Business & Career2.22×
05Meghan MarkleFashion & Accessoires2.18×
061. FC HeidenheimSports2.17×
07Face powderBeauty & Wellness2.14×
08Arnold SchwarzeneggerMovies & TV2.04×
09Tour de FranceSports2.02×
10Turkish AirlinesTravel & Leisure2.00×
11Motor oilCars & Mobility2.00×
12EasyJetTravel & Leisure1.83×
13RyanairTravel & Leisure1.77×
14Permanent makeupBeauty & Wellness1.69×
15HypermarketShopping1.69×
16CHECK24Business & Career1.66×
17KitchenwareHome & Garden1.56×
18TipicoGames1.54×
19CommerzbankBusiness & Career1.53×
20FinchMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Darmstadt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Darmstadt audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.51×
Community OrientationOPEN1.33×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Darmstadt audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
ExtroversionTHRILL0.74×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Darmstadt have in Germany?

Darmstadt has an estimated audience of 1,383,964 people in Germany, concentrated in Hessen and Baden-Württemberg.

02

What is the gender split and age of Darmstadt fans?

50.9% of Darmstadt fans are female, 49.1% are male, with an average age of 37.9 years.

03

Which brands do Darmstadt fans like most?

Darmstadt fans show strongest brand affinity for SV Darmstadt 98 (10.86×), Ryanair (1.77×), and Commerzbank (1.53×) over the country average.

04

Where do Darmstadt fans live in Germany?

Darmstadt fans in Germany are most concentrated in Hessen (reach ~700K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Darmstadt fans also like?

Beyond Darmstadt itself, the audience over-indexes on Ryanair (1.77×), Commerzbank (1.53×), CHECK24 (1.66×), and Tour de France (2.02×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Darmstadt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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