Dayot Upamecano Audience in Germany
Dayot Upamecano has an estimated audience of 1,053,552 people in Germany. 28.2% are female, 71.8% are male, average age 33.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cosenza Calcio, Trakehner, Litter box, Progressive rock, Home construction.
The average Dayot Upamecano fan in Germany is 33.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cosenza Calcio, Trakehner, Litter box, with strongest over-indexing on Cosenza Calcio (61.66× the country average). Demographically, the Dayot Upamecano audience skews more male with an average age of 33.2, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Dayot Upamecano fans
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 33.2 |
| Estimated audience size | 1,053,552 |
Audience persona
The typical Dayot Upamecano fan in Germany is more male, around 33.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cosenza Calcio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 342,523 | 2.02× |
| Nordrhein-Westfalen | 215,371 | 0.93× |
| Baden-Württemberg | 166,719 | 1.16× |
| Niedersachsen | 95,267 | 0.93× |
| Hessen | 78,455 | 0.98× |
| Rheinland-Pfalz | 60,921 | 1.15× |
| Sachsen | 55,688 | 1.08× |
| Berlin | 31,342 | 0.67× |
| Thüringen | 29,519 | 1.1× |
| Sachsen-Anhalt | 28,572 | 1.05× |
| Schleswig-Holstein | 28,206 | 0.75× |
| Brandenburg | 27,882 | 0.85× |
| Hamburg | 18,008 | 0.76× |
| Saarland | 15,901 | 1.23× |
| Mecklenburg-Vorpommern | 15,523 | 0.77× |
| Bremen | 5,187 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cosenza Calcio | 61.66× | Sports |
| Trakehner | 42.3× | Pets & Animals |
| Litter box | 2.69× | Pets & Animals |
| Progressive rock | 3.3× | Music & Radio |
| Home construction | 1.58× | Home & Garden |
| Nuts (film) | 7.09× | Movies & TV |
| Bully (2011 film) | 8.64× | Movies & TV |
| Hebe | 6.35× | Home & Garden |
| International Chinese Language Program | 51.15× | Business & Career |
| Buddy – The Buddy Holly Story | 6.35× | Music & Radio |
| Hog Hunting | 6.28× | Sports |
| Emperor Entertainment Group | 4.18× | Business & Career |
| Gush Katif | 17.95× | Travel & Leisure |
| CAC 40 | 1.52× | Business & Career |
| VfL Wolfsburg | 1.7× | Sports |
| Stradivarius | 1.55× | Shopping |
| Urban Outfitters | 1.53× | Shopping |
| Graham Greene | 4.08× | Literature |
| Noodle (Gorillaz) | 2.84× | Music & Radio |
| Alaska | 3.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.51 |
| Patriotism | CONSERVATISM | 1.29 |
| Early Adopter Mentality | POWER | 1.27 |
| Risk Appetite | THRILL | 1.15 |
| Spirituality | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 61.0% |
| France | 6.9% |
| Brazil | 2.9% |
See Dayot Upamecano audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Dayot Upamecano have in Germany?
Dayot Upamecano has an estimated audience of 1,053,552 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dayot Upamecano fans?
28.2% of Dayot Upamecano fans are female, 71.8% are male, with an average age of 33.2 years.
Which brands do Dayot Upamecano fans like most?
Dayot Upamecano fans show strongest brand affinity for Cosenza Calcio (61.66×), Trakehner (42.3×), and Litter box (2.69×) over the country average.
Where do Dayot Upamecano fans live in Germany?
Dayot Upamecano fans in Germany are most concentrated in Bayern (reach 342,523), Nordrhein-Westfalen (reach 215,371), and Baden-Württemberg (reach 166,719). These three regions account for the largest share of the active audience.
What other brands do Dayot Upamecano fans also like?
Beyond Dayot Upamecano itself, the audience over-indexes on Trakehner (42.3×), Litter box (2.69×), Progressive rock (3.3×), and Home construction (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dayot Upamecano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.