Rascasse Audience Intelligence

Dayot Upamecano Audience in Germany

A data profile of the people who buy, follow and care about Dayot Upamecano in Germany — modelled from more than twelve digital signal sources. Dayot Upamecano has an estimated audience of 1,079,899 people in Germany.

#159among Soccer in Germany#828among Person in Germany#499in Sports

The average Dayot Upamecano fan in Germany is 33.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Timo Werner, RB Leipzig, VfB Stuttgart, with strongest over-indexing on Timo Werner (68.17× the country average).

Demographically, the Dayot Upamecano audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dayot Upamecano fan in Germany is more male, around 33.7 years old, with strong Risk Appetite tendencies and a notable affinity for Timo Werner.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dayot Upamecano profile in Germany.

Audience size
1.1M
in Germany
Gender
31.4%♀
68.6% male
Age
33.7
average years
Country rank
#6091
Person in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dayot Upamecano fans

31.4% are female, 68.6% are male, average age 33.7.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Dayot Upamecano audience in Germany
MetricValue
Female31.4%
Male68.6%
Average age33.7
Estimated audience size1,079,899
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Dayot Upamecano audience in Germany
Age bracketShare%
16-1935%
20-2921%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

54.8%

of the worldwide Dayot Upamecano audience comes from Germany.

Worldwide audience distribution share by country for Dayot Upamecano
CountryShare
Germany54.8%
France8.2%
United States4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dayot Upamecano audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dayot Upamecano fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K2.03×
02Saarland~20K1.22×
03Rheinland-Pfalz~60K1.19×
04Baden-Württemberg~200K1.18×
05Thüringen~30K1.14×
06Sachsen~60K1.09×
07Sachsen-Anhalt~30K1.04×
08Hessen~80K1.02×
09Niedersachsen~100K0.93×
10Nordrhein-Westfalen~200K0.90×
11Brandenburg~30K0.88×
12Mecklenburg-Vorpommern~20K0.76×
13Hamburg~20K0.75×
14Schleswig-Holstein~30K0.72×
15Berlin~30K0.67×
16Bremen~6K0.60×
Fig. 06

Affinity by region

Affinity by region — Dayot Upamecano, Germany
0.60×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dayot Upamecano audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dayot Upamecano audience
#·InterestCategoryAffinity×
01Nuri ŞahinSports70.21×
02Timo WernerSports68.17×
03Philipp LahmSports27.45×
04RB LeipzigSports17.45×
05France national football teamSports16.48×
06Leon GoretzkaSports15.39×
07Lothar MatthäusSports14.86×
08SpVgg Greuther FürthSports14.29×
091. FC Union BerlinSports13.90×
10VfL BochumSports12.27×
11Arminia BielefeldSports11.38×
12Frauen-BundesligaSports10.97×
13Paris Saint-GermainSports10.19×
14SC FreiburgSports9.46×
15VfL WolfsburgSports8.63×
16Borussia MönchengladbachSports7.99×
17Hertha BSCSports7.96×
18VfB StuttgartSports7.24×
19SV Werder BremenSports5.49×
20Borussia DortmundSports4.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dayot Upamecano audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dayot Upamecano audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.08×
SpiritualityBALANCE1.36×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dayot Upamecano audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.50×
Design AffinityPREMIUM0.57×
SustainabilityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dayot Upamecano have in Germany?

Dayot Upamecano has an estimated audience of 1,079,899 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Dayot Upamecano fans?

31.4% of Dayot Upamecano fans are female, 68.6% are male, with an average age of 33.7 years.

03

Which brands do Dayot Upamecano fans like most?

Dayot Upamecano fans show strongest brand affinity for Timo Werner (68.17×), RB Leipzig (17.45×), and VfB Stuttgart (7.24×) over the country average.

04

Where do Dayot Upamecano fans live in Germany?

Dayot Upamecano fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dayot Upamecano fans also like?

Beyond Dayot Upamecano itself, the audience over-indexes on RB Leipzig (17.45×), VfB Stuttgart (7.24×), Borussia Mönchengladbach (7.99×), and VfL Bochum (12.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dayot Upamecano audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dayot Upamecano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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