Rascasse Audience Intelligence

Duisburg Audience in Germany

A data profile of the people who buy, follow and care about Duisburg in Germany — modelled from more than twelve digital signal sources. Duisburg has an estimated audience of 2,249,960 people in Germany.

#38among City in Germany#179among POI in Germany#239in Travel & Leisure

The average Duisburg fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include MSV Duisburg, Postbank, CHECK24, with strongest over-indexing on MSV Duisburg (4.5× the country average).

Demographically, the Duisburg audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Duisburg fan in Germany is balanced, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for MSV Duisburg.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duisburg profile in Germany.

Audience size
2.2M
in Germany
Gender
50.0%♀
50.0% male
Age
39.4
average years
Country rank
#2961
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Duisburg fans

50.0% are female, 50.0% are male, average age 39.4.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Duisburg audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age39.4
Estimated audience size2,249,960
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Duisburg audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4925%
50+18%
Fig. 04

Worldwide distribution

78.8%

of the worldwide Duisburg audience comes from Germany.

Worldwide audience distribution share by country for Duisburg
CountryShare
Germany78.8%
Netherlands2.8%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duisburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Duisburg fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M5.45×
02Hessen~200K1.00×
03Bremen~20K0.95×
04Rheinland-Pfalz~100K0.90×
05Niedersachsen~200K0.88×
06Hamburg~40K0.82×
07Baden-Württemberg~200K0.73×
08Berlin~70K0.73×
09Bayern~200K0.68×
10Saarland~20K0.67×
11Schleswig-Holstein~50K0.66×
12Sachsen~60K0.58×
13Thüringen~30K0.57×
14Brandenburg~40K0.54×
15Sachsen-Anhalt~30K0.54×
16Mecklenburg-Vorpommern~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Duisburg, Germany
0.52×1.00×5.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duisburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duisburg audience
#·InterestCategoryAffinity×
01MSV DuisburgSports4.50×
02ThyssenKruppBusiness & Career3.04×
03DishwasherHome & Garden3.00×
04N26Business & Career2.44×
05Fortuna DüsseldorfSports2.27×
06Garden centreHome & Garden2.05×
07Motor oilCars & Mobility2.04×
08Aral AGCars & Mobility1.93×
09Leon GoretzkaSports1.93×
10PostbankBusiness & Career1.85×
11NordseeFood & Beverages1.76×
12Herbert GrönemeyerMusic & Radio1.70×
13TV game showsMovies & TV1.69×
14CHECK24Business & Career1.68×
15HypermarketShopping1.67×
16Hape KerkelingMovies & TV1.66×
17Turkish AirlinesTravel & Leisure1.65×
18PayPalBusiness & Career1.63×
19Public transportCars & Mobility1.62×
20FC Schalke 04Sports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duisburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duisburg audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.29×
Convenience OrientationPREMIUM1.29×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duisburg audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.56×
Risk AppetiteTHRILL0.59×
MindfulnessBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duisburg have in Germany?

Duisburg has an estimated audience of 2,249,960 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Duisburg fans?

50.0% of Duisburg fans are female, 50.0% are male, with an average age of 39.4 years.

03

Which brands do Duisburg fans like most?

Duisburg fans show strongest brand affinity for MSV Duisburg (4.5×), Postbank (1.85×), and CHECK24 (1.68×) over the country average.

04

Where do Duisburg fans live in Germany?

Duisburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Duisburg fans also like?

Beyond Duisburg itself, the audience over-indexes on Postbank (1.85×), CHECK24 (1.68×), Aral AG (1.93×), and Garden centre (2.05×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Duisburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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