Rascasse Audience Intelligence

Emporio Armani Target Market in Germany

A data profile of the people who buy, follow and care about Emporio Armani in Germany — modelled from more than twelve digital signal sources. Emporio Armani has an estimated audience of 382,462 people in Germany.

#11among Fashion designer in Germany#1851among Brand in Germany#689in Fashion & Accessoires

The average Emporio Armani fan in Germany is 26.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Polo Ralph Lauren, Nino de Angelo, Hermès, with strongest over-indexing on Polo Ralph Lauren (11.09× the country average).

Demographically, the Emporio Armani audience skews balanced with an average age of 26.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Emporio Armani fan in Germany is balanced, around 26.2 years old, with strong Quality Awareness tendencies and a notable affinity for Polo Ralph Lauren.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emporio Armani profile in Germany.

Audience size
382K
in Germany
Gender
45.5%♀
54.5% male
Age
26.2
average years
Country rank
#14524
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Emporio Armani

45.5% are female, 54.5% are male, average age 26.2.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Emporio Armani audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age26.2
Estimated audience size382,462
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the Emporio Armani audience in Germany
Age bracketShare%
16-1964%
20-2916%
30-399%
40-497%
50+4%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Emporio Armani audience comes from Germany.

Worldwide audience distribution share by country for Emporio Armani
CountryShare
Italy17.5%
India8.2%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emporio Armani audience in Germany is strongest.

Fig. 05

Top regions by affinity

Emporio Armani customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.28×
02Nordrhein-Westfalen~100K1.20×
03Hessen~30K1.16×
04Bayern~70K1.14×
05Hamburg~10K1.10×
06Brandenburg~10K1.03×
07Baden-Württemberg~50K1.01×
08Bremen~3K0.98×
09Sachsen-Anhalt~9K0.94×
10Rheinland-Pfalz~20K0.93×
11Saarland~4K0.92×
12Niedersachsen~30K0.91×
13Mecklenburg-Vorpommern~7K0.89×
14Thüringen~9K0.88×
15Schleswig-Holstein~10K0.84×
16Sachsen~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Emporio Armani, Germany
0.83×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emporio Armani audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emporio Armani audience
#·InterestCategoryAffinity×
01paul smithFashion & Accessoires20.10×
02Monty Python's Life of BrianMovies & TV20.00×
03MoschinoFashion & Accessoires15.19×
04Golden GooseFashion & Accessoires14.04×
05Nino de AngeloMusic & Radio13.96×
06Rosie Huntington-WhiteleyFashion & Accessoires13.01×
07FerryTravel & Leisure11.39×
08Polo Ralph LaurenFashion & Accessoires11.09×
09Maison MargielaFashion & Accessoires10.16×
10FarfetchShopping9.41×
11Marc JacobsFashion & Accessoires9.37×
12BalmainFashion & Accessoires8.34×
13LongchampFashion & Accessoires8.18×
14ValentinoFashion & Accessoires7.56×
15PandoraFashion & Accessoires6.76×
16ArmaniFashion & Accessoires6.54×
17Xabi AlonsoSports6.07×
18HermèsFashion & Accessoires4.84×
19In aller FreundschaftMovies & TV4.20×
20TK MaxxShopping2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emporio Armani audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emporio Armani audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.62×
Community OrientationOPEN1.58×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emporio Armani audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.60×
Need for SecurityCONSERVATISM0.81×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Emporio Armani's target market in Germany?

Emporio Armani's target market in Germany covers an estimated 382,462 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Emporio Armani customers?

45.5% of the Emporio Armani audience are female, 54.5% are male, with an average age of 26.2 years.

03

Which brands do Emporio Armani fans like most?

Emporio Armani fans show strongest brand affinity for Polo Ralph Lauren (11.09×), Nino de Angelo (13.96×), and Hermès (4.84×) over the country average.

04

Where do Emporio Armani fans live in Germany?

Emporio Armani fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Emporio Armani fans also like?

Beyond Emporio Armani itself, the audience over-indexes on Nino de Angelo (13.96×), Hermès (4.84×), paul smith (20.1×), and Moschino (15.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion designer audiences in Germany

See Emporio Armani audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Emporio Armani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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