Rascasse Audience Intelligence

Esotericism Audience in Germany

A data profile of the people who buy, follow and care about Esotericism in Germany — modelled from more than twelve digital signal sources. Esotericism has an estimated audience of 939,007 people in Germany.

#192among Field of study in Germany#3289among Topic in Germany#199in Health

The average Esotericism fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Crystal healing, Alice Cooper (band), with strongest over-indexing on Tagesschau (2.52× the country average).

Demographically, the Esotericism audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Esotericism fan in Germany is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Esotericism profile in Germany.

Audience size
939K
in Germany
Gender
72.4%♀
27.6% male
Age
42.0
average years
Country rank
#6906
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Esotericism fans

72.4% are female, 27.6% are male, average age 42.0.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for Esotericism audience in Germany
MetricValue
Female72.4%
Male27.6%
Average age42.0
Estimated audience size939,007
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Esotericism audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3923%
40-4929%
50+21%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Esotericism audience comes from Germany.

Worldwide audience distribution share by country for Esotericism
CountryShare
United States18.2%
Japan12.0%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Esotericism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Esotericism fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.09×
02Nordrhein-Westfalen~200K1.08×
03Bayern~200K1.08×
04Niedersachsen~100K1.07×
05Rheinland-Pfalz~50K1.05×
06Sachsen~50K1.05×
07Schleswig-Holstein~40K1.05×
08Baden-Württemberg~100K1.00×
09Sachsen-Anhalt~20K1.00×
10Mecklenburg-Vorpommern~20K1.00×
11Hessen~70K0.96×
12Berlin~40K0.96×
13Thüringen~20K0.96×
14Bremen~8K0.96×
15Saarland~10K0.91×
16Brandenburg~30K0.89×
Fig. 06

Affinity by region

Affinity by region — Esotericism, Germany
0.89×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Esotericism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Esotericism audience
#·InterestCategoryAffinity×
01Once upon a timeMovies & TV19.09×
02SpiritismHealth19.09×
03High School DxDMovies & TV19.09×
04Jeff BeckMusic & Radio19.09×
05Emily BrontëLiterature19.09×
06Creedence Clearwater RevivalMusic & Radio14.45×
07Crystal healingHealth12.04×
08Alice Cooper (band)Music & Radio11.17×
09Smyths Toys SuperstoresShopping10.89×
10Kitchen gardenHome & Garden10.39×
11HoroscopeHealth7.12×
12BuddhismHealth6.55×
13HerbalismHealth6.23×
14HinduismPolitics & Society5.85×
15Non-alcoholic beverageFood & Beverages4.62×
16FocusNews2.79×
17Self-awarenessHealth2.77×
18TagesschauMovies & TV2.52×
19NatureHome & Garden1.75×
20FamilyKids & Family1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Esotericism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Esotericism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.41×
SpiritualityBALANCE2.70×
IndividualismJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Esotericism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
DIY MentalityTHRILL0.95×
Career OrientationPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Esotericism have in Germany?

Esotericism has an estimated audience of 939,007 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Esotericism fans?

72.4% of Esotericism fans are female, 27.6% are male, with an average age of 42.0 years.

03

Which brands do Esotericism fans like most?

Esotericism fans show strongest brand affinity for Tagesschau (2.52×), Crystal healing (12.04×), and Alice Cooper (band) (11.17×) over the country average.

04

Where do Esotericism fans live in Germany?

Esotericism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Esotericism fans also like?

Beyond Esotericism itself, the audience over-indexes on Crystal healing (12.04×), Alice Cooper (band) (11.17×), Once upon a time (19.09×), and Spiritism (19.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Esotericism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Esotericism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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