Esotericism Audience in Germany
Esotericism has an estimated audience of 939,007 people in Germany. 72.4% are female, 27.6% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Italo disco, JACK & JONES, Crystal healing, Real property.
The average Esotericism fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Italo disco, JACK & JONES, with strongest over-indexing on Western Union (5.81× the country average). Demographically, the Esotericism audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Esotericism fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 42.0 |
| Estimated audience size | 939,007 |
Audience persona
The typical Esotericism fan in Germany is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 229,535 | 1.12× |
| Bayern | 174,002 | 1.15× |
| Baden-Württemberg | 133,367 | 1.04× |
| Niedersachsen | 100,531 | 1.1× |
| Hessen | 69,748 | 0.97× |
| Rheinland-Pfalz | 49,178 | 1.05× |
| Sachsen | 47,447 | 1.03× |
| Berlin | 42,137 | 1× |
| Schleswig-Holstein | 35,776 | 1.06× |
| Brandenburg | 24,890 | 0.85× |
| Hamburg | 23,985 | 1.13× |
| Sachsen-Anhalt | 23,126 | 0.95× |
| Thüringen | 20,982 | 0.88× |
| Mecklenburg-Vorpommern | 16,783 | 0.94× |
| Saarland | 9,751 | 0.85× |
| Bremen | 7,048 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 5.81× | Business & Career |
| Italo disco | 11.72× | Music & Radio |
| JACK & JONES | 19.09× | Fashion & Accessoires |
| Crystal healing | 12.21× | Health |
| Real property | 5.67× | Home & Garden |
| Once upon a time | 19.09× | Movies & TV |
| Creedence Clearwater Revival | 16.85× | Music & Radio |
| Jon Bon Jovi | 12.03× | Music & Radio |
| Dailymotion | 7.92× | Movies & TV |
| Black Veil Brides | 19.09× | Music & Radio |
| Self-awareness | 3.37× | Health |
| Jack White | 6.71× | Movies & TV |
| Jethro Tull (band) | 15.36× | Music & Radio |
| Tagesschau | 2.02× | Movies & TV |
| Spiritism | 17.31× | Health |
| Eddie Van Halen | 19.09× | Music & Radio |
| Pets | 1.8× | Pets & Animals |
| Jeff Beck | 19.09× | Music & Radio |
| Chicago Marathon | 14.61× | Sports |
| Focus | 3.31× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 5.49 |
| Spirituality | BALANCE | 1.97 |
| Healthy Lifestyle | BALANCE | 1.77 |
| Sustainability | BALANCE | 1.74 |
| Pet Ownership | JOY | 1.66 |
| Sports Activity | POWER | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 12.0% |
| Brazil | 7.0% |
See Esotericism audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Esotericism have in Germany?
Esotericism has an estimated audience of 939,007 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Esotericism fans?
72.4% of Esotericism fans are female, 27.6% are male, with an average age of 42.0 years.
Which brands do Esotericism fans like most?
Esotericism fans show strongest brand affinity for Western Union (5.81×), Italo disco (11.72×), and JACK & JONES (19.09×) over the country average.
Where do Esotericism fans live in Germany?
Esotericism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 229,535), Bayern (reach 174,002), and Baden-Württemberg (reach 133,367). These three regions account for the largest share of the active audience.
What other brands do Esotericism fans also like?
Beyond Esotericism itself, the audience over-indexes on Italo disco (11.72×), JACK & JONES (19.09×), Crystal healing (12.21×), and Real property (5.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Esotericism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.