Rascasse Audience Intelligence

Esotericism Audience in United States

A data profile of the people who buy, follow and care about Esotericism in United States — modelled from more than twelve digital signal sources. Esotericism has an estimated audience of 5,250,624 people in United States.

#190among Field of study in United States#3657among Topic in United States#261in Health

The average Esotericism fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Google Flights, Cats (musical), with strongest over-indexing on Diane Keaton (6.31× the country average).

Demographically, the Esotericism audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Esotericism fan in United States is more female, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Diane Keaton.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Esotericism profile in United States.

Audience size
5.3M
in United States
Gender
64.2%♀
35.8% male
Age
36.7
average years
Country rank
#6387
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Esotericism fans

64.2% are female, 35.8% are male, average age 36.7.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Esotericism audience in United States
MetricValue
Female64.2%
Male35.8%
Average age36.7
Estimated audience size5,250,624
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Esotericism audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Esotericism audience comes from United States.

Worldwide audience distribution share by country for Esotericism
CountryShare
United States18.2%
Japan12.0%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Esotericism audience in United States is strongest.

Fig. 05

Top regions by affinity

Esotericism fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K1.25×
02Washington~100K1.22×
03New York~300K1.14×
04Massachusetts~100K1.14×
05California~600K1.10×
06Oklahoma~60K1.09×
07Arizona~100K1.08×
08Colorado~90K1.08×
09Connecticut~60K1.07×
10Utah~50K1.07×
11Maine~20K1.07×
12Washington, District of Columbia~20K1.06×
13Illinois~200K1.05×
14Maryland~100K1.05×
15Vermont~10K1.05×
16Virginia~100K1.04×
17Georgia~200K1.03×
18New Mexico~30K1.03×
19Montana~20K1.03×
20Pennsylvania~200K1.02×
21North Carolina~200K1.02×
22Idaho~30K1.02×
23Rhode Island~20K1.02×
24Texas~500K1.01×
25Minnesota~80K1.01×
26Nevada~50K1.01×
27Alaska~10K1.01×
28Tennessee~100K1.00×
29Missouri~80K1.00×
30Arkansas~40K1.00×
31Kentucky~70K0.99×
32Michigan~100K0.98×
33Alabama~70K0.98×
34Louisiana~70K0.98×
35New Hampshire~20K0.98×
36Florida~300K0.97×
37Ohio~200K0.96×
38Indiana~90K0.96×
39North Dakota~10K0.96×
40Iowa~40K0.95×
41Kansas~40K0.95×
42West Virginia~20K0.95×
43South Dakota~10K0.94×
44Hawaii~20K0.93×
45South Carolina~70K0.92×
46Wisconsin~70K0.92×
47Nebraska~20K0.92×
48Delaware~10K0.92×
49New Jersey~100K0.91×
50Mississippi~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Esotericism, United States
0.88×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Esotericism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Esotericism audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio7.12×
02Marlon BrandoMovies & TV7.12×
03Mrs. DoubtfireMovies & TV7.12×
04TV GuideMovies & TV7.12×
05Diane KeatonMovies & TV6.31×
06Berlin WallTravel & Leisure5.92×
07Al PacinoMovies & TV5.49×
08Google FlightsTravel & Leisure4.40×
09TarotHealth4.33×
10Tony AwardArts & Culture4.15×
11Web serverTechnology & Electronics3.84×
12BuddhismHealth3.61×
13Chuck NorrisMovies & TV3.08×
14Self-awarenessHealth2.56×
15Alternative medicineBusiness & Career2.13×
16Real propertyHome & Garden1.95×
17Subscription business modelShopping1.83×
18Personal careHealth1.71×
19RadioTechnology & Electronics1.67×
20PowerballGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Esotericism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Esotericism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.14×
PatriotismCONSERVATISM2.28×
SpiritualityBALANCE1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Esotericism audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
Social Media UsageJOY0.90×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Esotericism have in United States?

Esotericism has an estimated audience of 5,250,624 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Esotericism fans?

64.2% of Esotericism fans are female, 35.8% are male, with an average age of 36.7 years.

03

Which brands do Esotericism fans like most?

Esotericism fans show strongest brand affinity for Diane Keaton (6.31×), Google Flights (4.4×), and Cats (musical) (7.12×) over the country average.

04

Where do Esotericism fans live in United States?

Esotericism fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Esotericism fans also like?

Beyond Esotericism itself, the audience over-indexes on Google Flights (4.4×), Cats (musical) (7.12×), Chuck Norris (3.08×), and Marlon Brando (7.12×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Esotericism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Esotericism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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