Esotericism Audience in United States

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Esotericism has an estimated audience of 5,250,624 people in United States. 64.2% are female, 35.8% are male, average age 36.7. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Houston Astros, Google Flights, Chuck Norris, Los Angeles Dodgers.

The average Esotericism fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Houston Astros, Google Flights, with strongest over-indexing on Kia Sportage (25× the country average). Demographically, the Esotericism audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Field of study

Demographics of Esotericism fans

Demographic split for Esotericism audience in United States
MetricValue
Female64.2%
Male35.8%
Average age36.7
Estimated audience size5,250,624

Audience persona

The typical Esotericism fan in United States is more female, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Esotericism in United States
RegionReachAffinity
California674,7251.17×
Texas466,9971.03×
New York354,8411.21×
Florida347,3770.98×
Illinois194,3821.11×
Pennsylvania182,1771.03×
Georgia177,9591.1×
North Carolina168,0531.06×
Ohio164,5421.02×
Virginia142,2701.11×
Washington135,4041.29×
Michigan132,3540.96×
Massachusetts127,5631.23×
New Jersey118,6020.89×
Arizona117,7911.1×
Tennessee105,2571×
Indiana95,7121×
Colorado91,6251.11×
Maryland91,5191.01×
Missouri87,2701.03×
Oregon83,5611.39×
Minnesota73,8270.98×
Wisconsin70,9600.9×
South Carolina70,5400.89×
Alabama69,0530.94×
Louisiana65,2810.96×
Kentucky63,9200.97×
Connecticut63,0361.2×
Oklahoma61,4701.05×
Utah56,6721.21×
Nevada49,8150.98×
Arkansas41,5080.96×
Iowa39,1380.9×
Kansas36,6460.89×
Mississippi32,0390.74×
Idaho28,4961.08×
New Mexico26,0940.99×
Nebraska20,4510.78×
New Hampshire19,9770.97×
Maine18,8411×
Hawaii17,9850.8×
West Virginia17,6330.72×
Washington, District of Columbia17,5761.11×
Rhode Island17,5371.05×
Montana15,3391.05×
Alaska11,5481.03×
Vermont11,2111.22×
Delaware10,2080.7×
South Dakota8,0430.66×
North Dakota7,3710.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Esotericism audience
BrandAffinityCategory
Kia Sportage25×Cars & Mobility
Houston Astros9.46×Sports
Google Flights5.33×Travel & Leisure
Chuck Norris4.74×Movies & TV
Los Angeles Dodgers5.39×Sports
Diane Keaton4.08×Movies & TV
Honda HR-V16.67×Cars & Mobility
Tarot5.43×Health
Self-awareness3.52×Health
Comedy club5.01×Movies & TV
Do it yourself (DIY)1.85×Home & Garden
Pre-school playgroup18.29×Kids & Family
Anti-aging cream3.67×Beauty & Wellness
Boston Red Sox4.19×Sports
MSN2.03×News
Personal care2.24×Health
Film festival4.48×Movies & TV
Lip gloss4.71×Beauty & Wellness
Harry Potter1.72×Movies & TV
Scooby-Doo2.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Esotericism audience
TraitClusterScore
MindfulnessBALANCE3.24
PatriotismCONSERVATISM1.84
SpiritualityBALANCE1.8
SustainabilityBALANCE1.69
Early Adopter MentalityPOWER1.53
LGBTQ+ IdentityOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Esotericism
CountryShare
United States18.2%
Japan12.0%
Brazil7.0%

See Esotericism audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Esotericism have in United States?

Esotericism has an estimated audience of 5,250,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Esotericism fans?

64.2% of Esotericism fans are female, 35.8% are male, with an average age of 36.7 years.

Which brands do Esotericism fans like most?

Esotericism fans show strongest brand affinity for Kia Sportage (25×), Houston Astros (9.46×), and Google Flights (5.33×) over the country average.

Where do Esotericism fans live in United States?

Esotericism fans in United States are most concentrated in California (reach 674,725), Texas (reach 466,997), and New York (reach 354,841). These three regions account for the largest share of the active audience.

What other brands do Esotericism fans also like?

Beyond Esotericism itself, the audience over-indexes on Houston Astros (9.46×), Google Flights (5.33×), Chuck Norris (4.74×), and Los Angeles Dodgers (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Esotericism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.