Food waste Audience in Germany
Food waste has an estimated audience of 279,647 people in Germany. 52.3% are female, 47.7% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Food bank, Jotex, Real property, Adriana Lima, Leroy Merlin.
The average Food waste fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Food bank, Jotex, Real property, with strongest over-indexing on Food bank (68.22× the country average). Demographically, the Food waste audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Food waste fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 37.9 |
| Estimated audience size | 279,647 |
Audience persona
The typical Food waste fan in Germany is balanced, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Food bank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,341 | 1.21× |
| Bayern | 57,775 | 1.29× |
| Baden-Württemberg | 44,505 | 1.17× |
| Hessen | 29,684 | 1.39× |
| Niedersachsen | 29,512 | 1.09× |
| Berlin | 18,480 | 1.48× |
| Sachsen | 10,061 | 0.73× |
| Rheinland-Pfalz | 10,048 | 0.72× |
| Brandenburg | 9,068 | 1.05× |
| Schleswig-Holstein | 8,842 | 0.88× |
| Hamburg | 5,896 | 0.93× |
| Sachsen-Anhalt | 4,892 | 0.68× |
| Thüringen | 4,296 | 0.6× |
| Mecklenburg-Vorpommern | 4,049 | 0.76× |
| Saarland | 2,893 | 0.84× |
| Bremen | 2,839 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food bank | 68.22× | Politics & Society |
| Jotex | 78.71× | Shopping |
| Real property | 8.75× | Home & Garden |
| Adriana Lima | 15.41× | Fashion & Accessoires |
| Leroy Merlin | 20× | Shopping |
| Payback | 7.17× | Shopping |
| JACK & JONES | 20× | Fashion & Accessoires |
| Malt whisky | 12.44× | Food & Beverages |
| Bored Panda | 12.2× | Internet & Social Media |
| Social responsibility | 58.32× | Business & Career |
| Fair trade | 4.43× | Business & Career |
| Ryanair | 2.75× | Travel & Leisure |
| Ethical consumerism | 4.44× | Shopping |
| Local food | 3.27× | Food & Beverages |
| Organic farming | 3.26× | Food & Beverages |
| Do it yourself (DIY) | 2.08× | Home & Garden |
| Pets | 1.69× | Pets & Animals |
| E.Leclerc | 20× | Shopping |
| Art exhibition | 3.49× | Arts & Culture |
| Sex and the City | 3.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.01 |
| Pet Ownership | JOY | 1.92 |
| Sports Activity | POWER | 1.88 |
| Design Affinity | PREMIUM | 1.7 |
| Healthy Lifestyle | BALANCE | 1.68 |
| Mindfulness | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| United Kingdom | 13.1% |
| Italy | 5.8% |
See Food waste audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Food waste have in Germany?
Food waste has an estimated audience of 279,647 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Food waste fans?
52.3% of Food waste fans are female, 47.7% are male, with an average age of 37.9 years.
Which brands do Food waste fans like most?
Food waste fans show strongest brand affinity for Food bank (68.22×), Jotex (78.71×), and Real property (8.75×) over the country average.
Where do Food waste fans live in Germany?
Food waste fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,341), Bayern (reach 57,775), and Baden-Württemberg (reach 44,505). These three regions account for the largest share of the active audience.
What other brands do Food waste fans also like?
Beyond Food waste itself, the audience over-indexes on Jotex (78.71×), Real property (8.75×), Adriana Lima (15.41×), and Leroy Merlin (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.