Rascasse Audience Intelligence

Food waste Audience in United States

A data profile of the people who buy, follow and care about Food waste in United States — modelled from more than twelve digital signal sources. Food waste has an estimated audience of 2,707,686 people in United States.

#5394among Topic in United States#681in Home & Garden

The average Food waste fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Supermarket, Trader Joe's, IKEA, with strongest over-indexing on Supermarket (3.15× the country average).

Demographically, the Food waste audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food waste fan in United States is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Supermarket.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food waste profile in United States.

Audience size
2.7M
in United States
Gender
70.6%♀
29.4% male
Age
42.9
average years
Country rank
#11181
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food waste fans

70.6% are female, 29.4% are male, average age 42.9.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Food waste audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.9
Estimated audience size2,707,686
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Food waste audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4924%
50+27%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Food waste audience comes from United States.

Worldwide audience distribution share by country for Food waste
CountryShare
United States33.6%
United Kingdom13.1%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food waste audience in United States is strongest.

Fig. 05

Top regions by affinity

Food waste fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.56×
02Washington, District of Columbia~10K1.47×
03Washington~80K1.39×
04Massachusetts~70K1.39×
05California~400K1.37×
06Vermont~6K1.23×
07New York~200K1.20×
08Oregon~40K1.18×
09Iowa~30K1.16×
10Virginia~80K1.14×
11Minnesota~40K1.13×
12Illinois~100K1.09×
13Maryland~50K1.09×
14Colorado~50K1.09×
15Georgia~90K1.08×
16Kansas~20K1.08×
17Maine~10K1.08×
18Rhode Island~9K1.08×
19Connecticut~30K1.07×
20New Hampshire~10K1.06×
21Arizona~60K1.05×
22North Carolina~80K1.03×
23New Jersey~70K1.01×
24Delaware~8K1.01×
25Pennsylvania~90K1.00×
26Wisconsin~40K0.99×
27South Dakota~6K0.99×
28Michigan~70K0.98×
29Missouri~40K0.96×
30Nevada~30K0.96×
31Idaho~10K0.96×
32Alaska~6K0.95×
33Utah~20K0.94×
34Nebraska~10K0.94×
35North Dakota~5K0.94×
36Indiana~50K0.93×
37Montana~7K0.92×
38Florida~200K0.91×
39Kentucky~30K0.90×
40Texas~200K0.88×
41New Mexico~10K0.88×
42West Virginia~10K0.86×
43Ohio~70K0.84×
44South Carolina~30K0.84×
45Arkansas~20K0.84×
46Louisiana~30K0.82×
47Oklahoma~20K0.81×
48Mississippi~20K0.81×
49Tennessee~40K0.80×
50Alabama~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Food waste, United States
0.75×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food waste audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food waste audience
#·InterestCategoryAffinity×
01Cutting boardHome & Garden4.06×
02SupermarketShopping3.15×
03Sustainable energyHome & Garden3.15×
04Non-alcoholic beverageFood & Beverages2.79×
05Renewable energyBusiness & Career2.28×
06IKEAHome & Garden2.22×
07Trader Joe'sShopping2.07×
08Organic foodFood & Beverages2.01×
09Charitable organizationPolitics & Society1.99×
10Ace HardwareHome & Garden1.87×
11Veterinary medicineBusiness & Career1.87×
12Nonprofit organizationPolitics & Society1.86×
13BakeryFood & Beverages1.83×
14GeneticsKids & Family1.81×
15PharmacyBusiness & Career1.76×
16Real propertyHome & Garden1.76×
17RedditInternet & Social Media1.69×
18SustainabilityPolitics & Society1.67×
19GardeningHome & Garden1.60×
20AirbnbTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food waste audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food waste audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.04×
Community OrientationOPEN1.58×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food waste audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.86×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food waste have in United States?

Food waste has an estimated audience of 2,707,686 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Food waste fans?

70.6% of Food waste fans are female, 29.4% are male, with an average age of 42.9 years.

03

Which brands do Food waste fans like most?

Food waste fans show strongest brand affinity for Supermarket (3.15×), Trader Joe's (2.07×), and IKEA (2.22×) over the country average.

04

Where do Food waste fans live in United States?

Food waste fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Food waste fans also like?

Beyond Food waste itself, the audience over-indexes on Trader Joe's (2.07×), IKEA (2.22×), Organic food (2.01×), and Nonprofit organization (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Food waste audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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