Food waste Audience in United States

Food waste logo

Food waste has an estimated audience of 2,707,686 people in United States. 70.6% are female, 29.4% are male, average age 42.9. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Mothercare.

The average Food waste fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Food waste audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Food waste fans

Demographic split for Food waste audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.9
Estimated audience size2,707,686

Audience persona

The typical Food waste fan in United States is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Food waste in United States
RegionReachAffinity
California430,6251.45×
New York221,7301.47×
Florida197,8491.08×
Texas193,2570.83×
Pennsylvania93,6831.03×
Illinois92,4791.03×
Massachusetts89,0691.67×
Washington87,7281.62×
Georgia80,0760.96×
North Carolina74,6150.92×
Virginia74,1331.12×
Michigan71,2481.01×
New Jersey70,0001.02×
Ohio66,3930.8×
Maryland56,3561.21×
Arizona52,8560.96×
Indiana44,0680.89×
Minnesota42,5711.1×
Missouri40,7680.93×
Oregon40,7651.31×
Colorado40,7560.96×
Tennessee38,4160.71×
Wisconsin37,9980.93×
Connecticut30,3971.12×
South Carolina28,3530.7×
Louisiana24,9190.71×
Kentucky23,9630.71×
Alabama23,5520.62×
Utah23,4740.97×
Iowa23,4091.05×
Nevada21,9270.84×
Hawaii18,8401.62×
Washington, District of Columbia17,0302.09×
Oklahoma16,8570.56×
Kansas16,4390.77×
Arkansas14,5560.65×
New Hampshire13,7851.29×
Rhode Island12,1781.41×
Mississippi12,0730.54×
Idaho11,8330.87×
Nebraska11,7750.87×
Maine10,1891.05×
New Mexico9,1420.67×
Delaware8,1161.09×
West Virginia7,4750.59×
Vermont5,5711.17×
South Dakota5,5020.88×
Montana5,2640.7×
Alaska4,6180.8×
North Dakota4,1660.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food waste audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Mothercare3.4×Kids & Family
Eurail16.57×Cars & Mobility
Parral, Chihuahua9×Travel & Leisure
South Asian cuisine4.33×Food & Beverages
Cachorro2.45×Pets & Animals
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.66×Sports
Étouffée9.82×Food & Beverages
Holly Hagan17.22×Movies & TV
Necktie1.9×Fashion & Accessoires
Dan Hardy11.48×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food waste audience
TraitClusterScore
SustainabilityBALANCE2.01
Design AffinityPREMIUM1.71
Healthy LifestyleBALANCE1.41
IndulgenceJOY1.41
Urban LifestyleOPEN1.36
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Food waste
CountryShare
United States33.6%
United Kingdom13.1%
Italy5.8%

See Food waste audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Food waste have in United States?

Food waste has an estimated audience of 2,707,686 people in United States, concentrated in California and New York.

What is the gender split and age of Food waste fans?

70.6% of Food waste fans are female, 29.4% are male, with an average age of 42.9 years.

Which brands do Food waste fans like most?

Food waste fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Food waste fans live in United States?

Food waste fans in United States are most concentrated in California (reach 430,625), New York (reach 221,730), and Florida (reach 197,849). These three regions account for the largest share of the active audience.

What other brands do Food waste fans also like?

Beyond Food waste itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), The Historian (16.48×), and Mothercare (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.