Rascasse Audience Intelligence

formel1.de Audience in Germany

A data profile of the people who buy, follow and care about formel1.de in Germany — modelled from more than twelve digital signal sources. formel1.de has an estimated audience of 533,131 people in Germany.

#27among Motorsport in Germany#375among Website / Newspaper / Magazine in Germany#873in Sports

The average formel1.de fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Max Verstappen, Sebastian Vettel, Formula One, with strongest over-indexing on Max Verstappen (15.37× the country average).

Demographically, the formel1.de audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical formel1.de fan in Germany is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the formel1.de profile in Germany.

Audience size
533K
in Germany
Gender
20.7%♀
79.3% male
Age
43.0
average years
Country rank
#11147
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of formel1.de

20.7% are female, 79.3% are male, average age 43.0.

Fig. 02

Gender split

20.7%
Female
79.3%
Male
Demographic split for formel1.de audience in Germany
MetricValue
Female20.7%
Male79.3%
Average age43.0
Estimated audience size533,131
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the formel1.de audience in Germany
Age bracketShare%
16-1914%
20-2913%
30-3919%
40-4928%
50+26%
Fig. 04

Worldwide distribution

72.9%

of the worldwide formel1.de audience comes from Germany.

Worldwide audience distribution share by country for formel1.de
CountryShare
Germany72.9%
Austria14.0%
Switzerland6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the formel1.de audience in Germany is strongest.

Fig. 05

Top regions by affinity

formel1.de fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.52×
02Thüringen~20K1.29×
03Sachsen-Anhalt~20K1.22×
04Nordrhein-Westfalen~100K1.20×
05Rheinland-Pfalz~30K1.17×
06Brandenburg~20K1.16×
07Hessen~50K1.12×
08Mecklenburg-Vorpommern~10K1.04×
09Bayern~90K0.98×
10Sachsen~30K0.94×
11Niedersachsen~50K0.92×
12Bremen~4K0.85×
13Hamburg~10K0.82×
14Saarland~5K0.82×
15Schleswig-Holstein~20K0.81×
16Berlin~20K0.73×
Fig. 06

Affinity by region

Affinity by region — formel1.de, Germany
0.73×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the formel1.de audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for formel1.de audience
#·InterestCategoryAffinity×
01Sebastian VettelSports19.42×
02Max VerstappenSports15.37×
03Motor oilCars & Mobility6.11×
04Lewis HamiltonSports5.26×
05Sandra BullockMovies & TV4.61×
06Andy BorgMusic & Radio4.37×
07Formula OneSports3.88×
08MotoGPSports3.43×
093. LigaSports3.02×
10Jürgen KloppSports2.81×
11Dynamo DresdenSports2.49×
12SportschauSports2.40×
13Solar energyHome & Garden2.39×
14Manuel NeuerSports2.39×
15Aral AGCars & Mobility2.38×
16SV Werder BremenSports2.23×
17PostbankBusiness & Career1.83×
18Used carCars & Mobility1.80×
19Helene FischerMusic & Radio1.78×
20AutoScout24Cars & Mobility1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the formel1.de audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by formel1.de audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Convenience OrientationPREMIUM1.28×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by formel1.de audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.33×
Design AffinityPREMIUM0.34×
Pet OwnershipJOY0.36×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does formel1.de have in Germany?

formel1.de has an estimated audience of 533,131 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of formel1.de fans?

20.7% of formel1.de fans are female, 79.3% are male, with an average age of 43.0 years.

03

Which brands do formel1.de fans like most?

formel1.de fans show strongest brand affinity for Max Verstappen (15.37×), Sebastian Vettel (19.42×), and Formula One (3.88×) over the country average.

04

Where do formel1.de fans live in Germany?

formel1.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do formel1.de fans also like?

Beyond formel1.de itself, the audience over-indexes on Sebastian Vettel (19.42×), Formula One (3.88×), Motor oil (6.11×), and Sportschau (2.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See formel1.de audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for formel1.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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