formel1.de Audience in Germany
formel1.de has an estimated audience of 541,333 people in Germany. 20.7% are female, 79.3% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Max Verstappen, Sebastian Vettel, Thomas Gottschalk, Formula One, Lewis Hamilton.
The average formel1.de fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Max Verstappen, Sebastian Vettel, Thomas Gottschalk, with strongest over-indexing on Max Verstappen (13.15× the country average). Demographically, the formel1.de audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Motorsport
Demographics of formel1.de fans
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 43.0 |
| Estimated audience size | 541,333 |
Audience persona
The typical formel1.de fan in Germany is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,904 | 1.28× |
| Baden-Württemberg | 118,015 | 1.6× |
| Bayern | 88,372 | 1.02× |
| Niedersachsen | 51,759 | 0.98× |
| Hessen | 42,076 | 1.02× |
| Rheinland-Pfalz | 36,154 | 1.33× |
| Sachsen | 29,715 | 1.12× |
| Brandenburg | 21,849 | 1.3× |
| Berlin | 16,074 | 0.66× |
| Sachsen-Anhalt | 13,414 | 0.96× |
| Thüringen | 13,215 | 0.96× |
| Schleswig-Holstein | 12,232 | 0.63× |
| Mecklenburg-Vorpommern | 10,582 | 1.02× |
| Hamburg | 10,188 | 0.83× |
| Saarland | 5,611 | 0.84× |
| Bremen | 2,026 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Verstappen | 13.15× | Sports |
| Sebastian Vettel | 18.12× | Sports |
| Thomas Gottschalk | 4.36× | Movies & TV |
| Formula One | 4.19× | Sports |
| Lewis Hamilton | 6.52× | Sports |
| Sportschau | 2.59× | Sports |
| SV Werder Bremen | 2.31× | Sports |
| Bundesliga | 1.81× | Sports |
| 3. Liga | 3.57× | Sports |
| Dynamo Dresden | 2.78× | Sports |
| Bild | 1.62× | News |
| Andy Borg | 4.03× | Music & Radio |
| UEFA Champions League | 1.73× | Sports |
| FIFA World Cup | 1.62× | Sports |
| Aral AG | 1.83× | Cars & Mobility |
| Helene Fischer | 2.06× | Music & Radio |
| MotoGP | 3.49× | Sports |
| Markus Lanz | 2.52× | Movies & TV |
| AutoScout24 | 1.74× | Cars & Mobility |
| Schlager music | 2.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.64 |
| Need for Security | CONSERVATISM | 1.14 |
| DIY Mentality | THRILL | 1.02 |
| Luxury Orientation | PREMIUM | 1.01 |
| Convenience Orientation | PREMIUM | 0.99 |
| Tradition | CONSERVATISM | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.9% |
| Austria | 14.4% |
| Switzerland | 6.0% |
See formel1.de audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does formel1.de have in Germany?
formel1.de has an estimated audience of 541,333 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of formel1.de fans?
20.7% of formel1.de fans are female, 79.3% are male, with an average age of 43.0 years.
Which brands do formel1.de fans like most?
formel1.de fans show strongest brand affinity for Max Verstappen (13.15×), Sebastian Vettel (18.12×), and Thomas Gottschalk (4.36×) over the country average.
Where do formel1.de fans live in Germany?
formel1.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,904), Baden-Württemberg (reach 118,015), and Bayern (reach 88,372). These three regions account for the largest share of the active audience.
What other brands do formel1.de fans also like?
Beyond formel1.de itself, the audience over-indexes on Sebastian Vettel (18.12×), Thomas Gottschalk (4.36×), Formula One (4.19×), and Lewis Hamilton (6.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for formel1.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.