Rascasse Audience Intelligence

Frank Schmidt Audience in Germany

A data profile of the people who buy, follow and care about Frank Schmidt in Germany — modelled from more than twelve digital signal sources. Frank Schmidt has an estimated audience of 390,721 people in Germany.

#355among Soccer in Germany#2886among Person in Germany#1126in Sports

The average Frank Schmidt fan in Germany is 38.0 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include 1. FC Heidenheim, 2. Bundesliga, VfL Bochum, with strongest over-indexing on 1. FC Heidenheim (318.86× the country average).

Demographically, the Frank Schmidt audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frank Schmidt fan in Germany is more male, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for 1. FC Heidenheim.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frank Schmidt profile in Germany.

Audience size
391K
in Germany
Gender
16.5%♀
83.5% male
Age
38.0
average years
Country rank
#14276
Person in Germany
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frank Schmidt fans

16.5% are female, 83.5% are male, average age 38.0.

Fig. 02

Gender split

16.5%
Female
83.5%
Male
Demographic split for Frank Schmidt audience in Germany
MetricValue
Female16.5%
Male83.5%
Average age38.0
Estimated audience size390,721
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Frank Schmidt audience in Germany
Age bracketShare%
16-1926%
20-2916%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

81.1%

of the worldwide Frank Schmidt audience comes from Germany.

Worldwide audience distribution share by country for Frank Schmidt
CountryShare
Germany81.1%
United Kingdom1.6%
Austria1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frank Schmidt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frank Schmidt fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K2.10×
02Saarland~5K1.16×
03Rheinland-Pfalz~20K1.04×
04Hamburg~8K1.04×
05Nordrhein-Westfalen~70K1.03×
06Bayern~50K1.01×
07Hessen~20K0.98×
08Schleswig-Holstein~10K0.97×
09Bremen~3K0.97×
10Niedersachsen~30K0.96×
11Sachsen~10K0.93×
12Sachsen-Anhalt~7K0.85×
13Thüringen~7K0.82×
14Brandenburg~7K0.76×
15Mecklenburg-Vorpommern~5K0.76×
16Berlin~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Frank Schmidt, Germany
0.74×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frank Schmidt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frank Schmidt audience
#·InterestCategoryAffinity×
011. FC HeidenheimSports318.86×
02SV SandhausenSports26.64×
03SpVgg Greuther FürthSports17.86×
04VfL OsnabrückSports16.03×
05Lothar MatthäusSports14.90×
061. FC Union BerlinSports14.00×
07VfL BochumSports13.17×
08Arminia BielefeldSports12.13×
09FC AugsburgSports11.96×
10Frauen-BundesligaSports10.11×
11SC FreiburgSports9.91×
12RB LeipzigSports8.56×
13VfL WolfsburgSports8.17×
142. BundesligaSports8.15×
151. FC KölnSports7.42×
16Borussia MönchengladbachSports7.07×
17Dynamo DresdenSports6.41×
18VfB StuttgartSports5.96×
19TransfermarktSports5.27×
20Borussia DortmundSports3.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frank Schmidt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frank Schmidt audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.10×
PatriotismCONSERVATISM1.33×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frank Schmidt audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
SustainabilityBALANCE0.64×
DIY MentalityTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frank Schmidt have in Germany?

Frank Schmidt has an estimated audience of 390,721 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Frank Schmidt fans?

16.5% of Frank Schmidt fans are female, 83.5% are male, with an average age of 38.0 years.

03

Which brands do Frank Schmidt fans like most?

Frank Schmidt fans show strongest brand affinity for 1. FC Heidenheim (318.86×), 2. Bundesliga (8.15×), and VfL Bochum (13.17×) over the country average.

04

Where do Frank Schmidt fans live in Germany?

Frank Schmidt fans in Germany are most concentrated in Baden-Württemberg (reach ~90K), Nordrhein-Westfalen (reach ~70K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Frank Schmidt fans also like?

Beyond Frank Schmidt itself, the audience over-indexes on 2. Bundesliga (8.15×), VfL Bochum (13.17×), RB Leipzig (8.56×), and SpVgg Greuther Fürth (17.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Frank Schmidt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frank Schmidt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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