Frank Schmidt Audience in Germany
Frank Schmidt has an estimated audience of 291,349 people in Germany. 28.6% are female, 71.4% are male, average age 38.4. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Lev Yashin, Litter box, Progressive rock, Matala, Crete, Ciwan Haco.
The average Frank Schmidt fan in Germany is 38.4 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Lev Yashin, Litter box, Progressive rock, with strongest over-indexing on Lev Yashin (321.68× the country average). Demographically, the Frank Schmidt audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Frank Schmidt fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 38.4 |
| Estimated audience size | 291,349 |
Audience persona
The typical Frank Schmidt fan in Germany is more male, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Lev Yashin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 89,021 | 2.26× |
| Nordrhein-Westfalen | 70,573 | 1.11× |
| Bayern | 50,007 | 1.08× |
| Niedersachsen | 27,365 | 0.97× |
| Hessen | 23,110 | 1.05× |
| Rheinland-Pfalz | 15,484 | 1.07× |
| Sachsen | 12,775 | 0.9× |
| Berlin | 10,271 | 0.79× |
| Schleswig-Holstein | 8,821 | 0.85× |
| Brandenburg | 6,474 | 0.72× |
| Sachsen-Anhalt | 6,108 | 0.81× |
| Hamburg | 5,980 | 0.91× |
| Thüringen | 5,800 | 0.79× |
| Mecklenburg-Vorpommern | 3,908 | 0.71× |
| Saarland | 3,666 | 1.03× |
| Bremen | 2,331 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lev Yashin | 321.68× | Sports |
| Litter box | 2.55× | Pets & Animals |
| Progressive rock | 2.67× | Music & Radio |
| Matala, Crete | 14.5× | Travel & Leisure |
| Ciwan Haco | 30.97× | Music & Radio |
| Cosenza Calcio | 23.11× | Sports |
| Emperor Entertainment Group | 5.33× | Business & Career |
| VfL Wolfsburg | 2.28× | Sports |
| Noodle (Gorillaz) | 3.84× | Music & Radio |
| Bully (2011 film) | 7.3× | Movies & TV |
| Hebe | 4.74× | Home & Garden |
| Alaska | 3.22× | Travel & Leisure |
| Google Analytics | 1.99× | Internet & Social Media |
| Pocoyo | 12.01× | Literature |
| Buddy – The Buddy Holly Story | 3.63× | Music & Radio |
| Golden Gate | 4.04× | Games |
| Hepsiburada | 4.78× | Shopping |
| Government contractor | 14.74× | Politics & Society |
| Porto Ercole | 9.62× | Travel & Leisure |
| Gush Katif | 11.21× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.38 |
| Patriotism | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.08 |
| Early Adopter Mentality | POWER | 1.05 |
| Convenience Orientation | PREMIUM | 1.05 |
| Spirituality | BALANCE | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.7% |
| Austria | 1.6% |
| United Kingdom | 1.5% |
See Frank Schmidt audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Frank Schmidt have in Germany?
Frank Schmidt has an estimated audience of 291,349 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Frank Schmidt fans?
28.6% of Frank Schmidt fans are female, 71.4% are male, with an average age of 38.4 years.
Which brands do Frank Schmidt fans like most?
Frank Schmidt fans show strongest brand affinity for Lev Yashin (321.68×), Litter box (2.55×), and Progressive rock (2.67×) over the country average.
Where do Frank Schmidt fans live in Germany?
Frank Schmidt fans in Germany are most concentrated in Baden-Württemberg (reach 89,021), Nordrhein-Westfalen (reach 70,573), and Bayern (reach 50,007). These three regions account for the largest share of the active audience.
What other brands do Frank Schmidt fans also like?
Beyond Frank Schmidt itself, the audience over-indexes on Litter box (2.55×), Progressive rock (2.67×), Matala, Crete (14.5×), and Ciwan Haco (30.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frank Schmidt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.