Rascasse Audience Intelligence

Freiburg im Breisgau Audience in Germany

A data profile of the people who buy, follow and care about Freiburg im Breisgau in Germany — modelled from more than twelve digital signal sources. Freiburg im Breisgau has an estimated audience of 1,434,322 people in Germany.

#74among City in Germany#325among POI in Germany#372in Travel & Leisure

The average Freiburg im Breisgau fan in Germany is 38.7 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Efficient energy use, Junge Freiheit, Udo Lindenberg, with strongest over-indexing on Efficient energy use (1.53× the country average).

Demographically, the Freiburg im Breisgau audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Freiburg im Breisgau fan in Germany is balanced, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Efficient energy use.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freiburg im Breisgau profile in Germany.

Audience size
1.4M
in Germany
Gender
49.4%♀
50.6% male
Age
38.7
average years
Country rank
#4646
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freiburg im Breisgau fans

49.4% are female, 50.6% are male, average age 38.7.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Freiburg im Breisgau audience in Germany
MetricValue
Female49.4%
Male50.6%
Average age38.7
Estimated audience size1,434,322
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Freiburg im Breisgau audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4924%
50+17%
Fig. 04

Worldwide distribution

63.2%

of the worldwide Freiburg im Breisgau audience comes from Germany.

Worldwide audience distribution share by country for Freiburg im Breisgau
CountryShare
Germany63.2%
Switzerland11.1%
Brazil10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freiburg im Breisgau audience in Germany is strongest.

Fig. 05

Top regions by affinity

Freiburg im Breisgau fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1M6.93×
02Hessen~100K1.03×
03Rheinland-Pfalz~70K1.01×
04Saarland~20K0.88×
05Bayern~200K0.84×
06Nordrhein-Westfalen~200K0.73×
07Berlin~40K0.70×
08Hamburg~20K0.64×
09Bremen~8K0.63×
10Niedersachsen~80K0.60×
11Thüringen~20K0.59×
12Sachsen~40K0.54×
13Schleswig-Holstein~30K0.51×
14Sachsen-Anhalt~20K0.46×
15Brandenburg~20K0.44×
16Mecklenburg-Vorpommern~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Freiburg im Breisgau, Germany
0.39×1.00×6.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freiburg im Breisgau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freiburg im Breisgau audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages2.25×
02Non-alcoholic beverageFood & Beverages2.24×
03N26Business & Career2.06×
04VolksbankBusiness & Career2.03×
05AlltoursTravel & Leisure1.88×
06Motor oilCars & Mobility1.82×
07Junge FreiheitNews1.81×
08Ryan GoslingMovies & TV1.81×
091. FC HeidenheimSports1.80×
10Michael Patrick KellyMusic & Radio1.75×
11Andy BorgMusic & Radio1.67×
12Boris BeckerSports1.63×
13HypermarketShopping1.58×
14Hape KerkelingMovies & TV1.56×
15Udo LindenbergMusic & Radio1.55×
16ThomannShopping1.54×
17Efficient energy useTechnology & Electronics1.53×
18Sandra BullockMovies & TV1.53×
19Turkish AirlinesTravel & Leisure1.51×
20Reinhard MeyMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freiburg im Breisgau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freiburg im Breisgau audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.39×
Convenience OrientationPREMIUM1.37×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freiburg im Breisgau audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.54×
Risk AppetiteTHRILL0.61×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freiburg im Breisgau have in Germany?

Freiburg im Breisgau has an estimated audience of 1,434,322 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Freiburg im Breisgau fans?

49.4% of Freiburg im Breisgau fans are female, 50.6% are male, with an average age of 38.7 years.

03

Which brands do Freiburg im Breisgau fans like most?

Freiburg im Breisgau fans show strongest brand affinity for Efficient energy use (1.53×), Junge Freiheit (1.81×), and Udo Lindenberg (1.55×) over the country average.

04

Where do Freiburg im Breisgau fans live in Germany?

Freiburg im Breisgau fans in Germany are most concentrated in Baden-Württemberg (reach ~1M), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Freiburg im Breisgau fans also like?

Beyond Freiburg im Breisgau itself, the audience over-indexes on Junge Freiheit (1.81×), Udo Lindenberg (1.55×), Non-alcoholic beverage (2.24×), and Volksbank (2.03×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Freiburg im Breisgau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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