Rascasse Audience Intelligence

Grammy Award Audience in Germany

A data profile of the people who buy, follow and care about Grammy Award in Germany — modelled from more than twelve digital signal sources. Grammy Award has an estimated audience of 17,659 people in Germany.

#18among Award in Germany#1337among Event in Germany#11412in Music & Radio

The average Grammy Award fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Flashdance, dB’s, Business and industry, with strongest over-indexing on Flashdance (54.32× the country average).

Demographically, the Grammy Award audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Grammy Award fan in Germany is more male, around 36.5 years old, with strong Tradition tendencies and a notable affinity for Flashdance.

Category: Music & Radio · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grammy Award profile in Germany.

Audience size
18K
in Germany
Gender
44.3%♀
55.7% male
Age
36.5
average years
Country rank
#76301
Event in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grammy Award fans

44.3% are female, 55.7% are male, average age 36.5.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Grammy Award audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age36.5
Estimated audience size17,659
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Grammy Award audience in Germany
Age bracketShare%
16-1930%
20-2918%
30-3917%
40-4919%
50+16%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Grammy Award audience comes from Germany.

Worldwide audience distribution share by country for Grammy Award
CountryShare
Canada13.6%
India6.2%
Spain6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grammy Award audience in Germany is strongest.

Fig. 05

Top regions by affinity

Grammy Award fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.39×
02Hessen~60K1.30×
03Hamburg~10K1.12×
04Bayern~100K1.11×
05Baden-Württemberg~80K1.04×
06Bremen~5K1.04×
07Nordrhein-Westfalen~100K1.00×
08Rheinland-Pfalz~30K1.00×
09Saarland~7K0.99×
10Brandenburg~20K0.96×
11Sachsen~30K0.93×
12Thüringen~10K0.92×
13Schleswig-Holstein~20K0.91×
14Niedersachsen~50K0.89×
15Sachsen-Anhalt~10K0.86×
16Mecklenburg-Vorpommern~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Grammy Award, Germany
0.85×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grammy Award audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grammy Award audience
#·InterestCategoryAffinity×
01FlashdanceMovies & TV54.32×
02American Music AwardMusic & Radio12.58×
03Chris MartinMusic & Radio9.43×
04Golden Globe AwardMovies & TV6.37×
05Tidal (service)Music & Radio6.22×
06ThomannShopping3.30×
07Phil CollinsMusic & Radio2.95×
08Digital audioTechnology & Electronics2.85×
09Taylor SwiftMusic & Radio2.76×
10Udo LindenbergMusic & Radio2.40×
11Mobile gameGames2.17×
12LaughterMovies & TV2.12×
13Musical theatreMovies & TV2.01×
14Rock and rollMusic & Radio1.87×
15TikTokInternet & Social Media1.82×
16HumourLiterature1.67×
17Google MapsInternet & Social Media1.56×
18dB’sMusic & Radio1.55×
19PodcastMusic & Radio1.54×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grammy Award audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grammy Award audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.32×
Social Media UsageJOY1.28×
SpiritualityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grammy Award audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
SustainabilityBALANCE0.78×
TravellingTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grammy Award have in Germany?

Grammy Award has an estimated audience of 17,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Grammy Award fans?

44.3% of Grammy Award fans are female, 55.7% are male, with an average age of 36.5 years.

03

Which brands do Grammy Award fans like most?

Grammy Award fans show strongest brand affinity for Flashdance (54.32×), dB’s (1.55×), and Business and industry (1.51×) over the country average.

04

Where do Grammy Award fans live in Germany?

Grammy Award fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Grammy Award fans also like?

Beyond Grammy Award itself, the audience over-indexes on dB’s (1.55×), Business and industry (1.51×), TikTok (1.82×), and Chris Martin (9.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Award audiences in Germany

See Grammy Award audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Grammy Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →