Grammy Award Audience in Germany
Grammy Award has an estimated audience of 591,053 people in Germany. 44.3% are female, 55.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Flashdance, Business and industry, TikTok, American Music Award, Golden Globe Award.
The average Grammy Award fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Flashdance, Business and industry, TikTok, with strongest over-indexing on Flashdance (54.32× the country average). Demographically, the Grammy Award audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Award
Demographics of Grammy Award fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 36.5 |
| Estimated audience size | 591,053 |
Audience persona
The typical Grammy Award fan in Germany is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Flashdance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,513 | 1.03× |
| Bayern | 110,367 | 1.16× |
| Baden-Württemberg | 85,404 | 1.06× |
| Hessen | 61,955 | 1.38× |
| Niedersachsen | 50,307 | 0.88× |
| Berlin | 39,028 | 1.48× |
| Rheinland-Pfalz | 29,607 | 1× |
| Sachsen | 25,883 | 0.89× |
| Schleswig-Holstein | 18,810 | 0.89× |
| Brandenburg | 17,506 | 0.95× |
| Hamburg | 15,511 | 1.16× |
| Thüringen | 12,716 | 0.84× |
| Sachsen-Anhalt | 10,606 | 0.69× |
| Mecklenburg-Vorpommern | 7,028 | 0.62× |
| Saarland | 6,733 | 0.93× |
| Bremen | 5,236 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flashdance | 54.32× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| TikTok | 1.82× | Internet & Social Media |
| American Music Award | 12.58× | Music & Radio |
| Golden Globe Award | 6.37× | Movies & TV |
| Euphoria | 1.85× | Movies & TV |
| Friends | 2.27× | Movies & TV |
| Chris Martin | 9.43× | Music & Radio |
| Mobile game | 2.17× | Games |
| Thomann | 3.3× | Shopping |
| Taylor Swift | 2.76× | Music & Radio |
| Tidal (service) | 6.22× | Music & Radio |
| Laughter | 2.12× | Movies & TV |
| Google Maps | 1.56× | Internet & Social Media |
| Diddy | 5.34× | Music & Radio |
| Humour | 1.67× | Literature |
| Rock and roll | 1.87× | Music & Radio |
| Barbie | 1.58× | Movies & TV |
| Digital audio | 2.85× | Technology & Electronics |
| Musical theatre | 2.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.79 |
| Tradition | CONSERVATISM | 1.56 |
| Community Orientation | OPEN | 1.32 |
| Patriotism | CONSERVATISM | 1.31 |
| Sports Activity | POWER | 1.24 |
| Social Media Usage | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 13.1% |
| India | 6.0% |
| Spain | 5.8% |
See Grammy Award audiences in other countries
More Award audiences in Germany
- Golden Globe Award (1,516,237)
- Emmy Award (449,921)
- Academy Award for Best Actor (250,507)
- Academy Award for Best Actress (131,887)
- Academy Award for Best Supporting Actor (119,383)
Frequently asked questions
How many fans does Grammy Award have in Germany?
Grammy Award has an estimated audience of 591,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grammy Award fans?
44.3% of Grammy Award fans are female, 55.7% are male, with an average age of 36.5 years.
Which brands do Grammy Award fans like most?
Grammy Award fans show strongest brand affinity for Flashdance (54.32×), Business and industry (1.51×), and TikTok (1.82×) over the country average.
Where do Grammy Award fans live in Germany?
Grammy Award fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,513), Bayern (reach 110,367), and Baden-Württemberg (reach 85,404). These three regions account for the largest share of the active audience.
What other brands do Grammy Award fans also like?
Beyond Grammy Award itself, the audience over-indexes on Business and industry (1.51×), TikTok (1.82×), American Music Award (12.58×), and Golden Globe Award (6.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grammy Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.