Rascasse Audience Intelligence

Grapefruit Audience in Germany

A data profile of the people who buy, follow and care about Grapefruit in Germany — modelled from more than twelve digital signal sources. Grapefruit has an estimated audience of 459,601 people in Germany.

#9among Fruit in Germany#4881among Topic in Germany#612in Food & Beverages

The average Grapefruit fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cameron Diaz, Nicole Kidman, Mila Kunis, with strongest over-indexing on Cameron Diaz (13.06× the country average).

Demographically, the Grapefruit audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Grapefruit fan in Germany is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Cameron Diaz.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grapefruit profile in Germany.

Audience size
460K
in Germany
Gender
61.3%♀
38.7% male
Age
42.3
average years
Country rank
#12564
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grapefruit fans

61.3% are female, 38.7% are male, average age 42.3.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Grapefruit audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age42.3
Estimated audience size459,601
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Grapefruit audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3923%
40-4928%
50+22%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Grapefruit audience comes from Germany.

Worldwide audience distribution share by country for Grapefruit
CountryShare
United States17.8%
Mexico9.3%
Taiwan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grapefruit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Grapefruit fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.11×
02Bayern~80K1.09×
03Hamburg~10K1.09×
04Baden-Württemberg~70K1.08×
05Hessen~40K1.06×
06Berlin~20K1.03×
07Niedersachsen~50K1.02×
08Thüringen~10K1.00×
09Rheinland-Pfalz~20K0.99×
10Sachsen~20K0.98×
11Saarland~5K0.97×
12Bremen~4K0.95×
13Sachsen-Anhalt~10K0.93×
14Mecklenburg-Vorpommern~8K0.93×
15Brandenburg~10K0.91×
16Schleswig-Holstein~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Grapefruit, Germany
0.88×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grapefruit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grapefruit audience
#·InterestCategoryAffinity×
01GraniniFood & Beverages32.79×
02EVA AirTravel & Leisure20.00×
03SchweppesFood & Beverages19.06×
04Cameron DiazMovies & TV13.06×
05Mila KunisMovies & TV11.42×
06This Is Us (TV series)Movies & TV10.43×
07Humboldt University of BerlinBusiness & Career9.44×
08Benedict CumberbatchMovies & TV9.22×
09BiathlonSports8.81×
10Nicole KidmanMovies & TV8.56×
11Natalie PortmanMovies & TV8.09×
12Reese WitherspoonMovies & TV6.84×
13LilletFood & Beverages6.49×
14Keira KnightleyMovies & TV4.55×
15Distilled beverageFood & Beverages2.28×
16TagesschauMovies & TV1.99×
17Netto Marken-DiscountShopping1.70×
18REWEShopping1.63×
19NatureHome & Garden1.57×
20FamilyKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grapefruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grapefruit audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.64×
IndulgenceJOY1.52×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grapefruit audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Luxury OrientationPREMIUM0.75×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grapefruit have in Germany?

Grapefruit has an estimated audience of 459,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Grapefruit fans?

61.3% of Grapefruit fans are female, 38.7% are male, with an average age of 42.3 years.

03

Which brands do Grapefruit fans like most?

Grapefruit fans show strongest brand affinity for Cameron Diaz (13.06×), Nicole Kidman (8.56×), and Mila Kunis (11.42×) over the country average.

04

Where do Grapefruit fans live in Germany?

Grapefruit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Grapefruit fans also like?

Beyond Grapefruit itself, the audience over-indexes on Nicole Kidman (8.56×), Mila Kunis (11.42×), Humboldt University of Berlin (9.44×), and Natalie Portman (8.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in Germany

See Grapefruit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Grapefruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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