Grapefruit Audience in Germany
Grapefruit has an estimated audience of 459,601 people in Germany. 61.3% are female, 38.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Artistic inspiration, Mothercare, Novi Pazar.
The average Grapefruit fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Artistic inspiration, with strongest over-indexing on Rossmann (1.64× the country average). Demographically, the Grapefruit audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Grapefruit fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 42.3 |
| Estimated audience size | 459,601 |
Audience persona
The typical Grapefruit fan in Germany is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,150 | 1.15× |
| Bayern | 83,753 | 1.13× |
| Baden-Württemberg | 69,361 | 1.11× |
| Niedersachsen | 46,554 | 1.04× |
| Hessen | 37,411 | 1.07× |
| Rheinland-Pfalz | 23,206 | 1.01× |
| Berlin | 21,939 | 1.07× |
| Sachsen | 21,893 | 0.97× |
| Schleswig-Holstein | 14,436 | 0.87× |
| Brandenburg | 12,708 | 0.89× |
| Hamburg | 11,564 | 1.11× |
| Thüringen | 11,252 | 0.96× |
| Sachsen-Anhalt | 10,545 | 0.89× |
| Mecklenburg-Vorpommern | 7,702 | 0.88× |
| Saarland | 5,146 | 0.91× |
| Bremen | 3,664 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.64× | Shopping |
| Home Office | 1.58× | Business & Career |
| Artistic inspiration | 1.61× | Arts & Culture |
| Mothercare | 2.18× | Kids & Family |
| Novi Pazar | 9.81× | Travel & Leisure |
| Snow White (Fables) | 2.21× | Literature |
| Morgan Plus 8 | 11.35× | Cars & Mobility |
| VfL Wolfsburg | 1.61× | Sports |
| Stradivarius | 1.51× | Shopping |
| Headhunters (film) | 3.94× | Movies & TV |
| Hampton Inn | 5.83× | Travel & Leisure |
| Loincloth | 2.22× | Fashion & Accessoires |
| Esra Erol | 3.5× | Movies & TV |
| Eigen Huis & Tuin | 5.63× | Movies & TV |
| Google Home | 3.41× | Technology & Electronics |
| Metamorphoses | 1.96× | Literature |
| Corfu (regional unit) | 1.71× | Travel & Leisure |
| Eiffel (band) | 4.66× | Music & Radio |
| N'Golo Kanté | 2.7× | Sports |
| Braun Büffel | 4.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Pet Ownership | JOY | 1.54 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Community Orientation | OPEN | 1.51 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Mexico | 9.3% |
| Taiwan | 9.0% |
See Grapefruit audiences in other countries
More Fruit audiences in Germany
- Grape (1,397,766)
- Avocado (945,961)
- Berry (868,626)
- Lemon (835,962)
- Strawberry (824,536)
Frequently asked questions
How many fans does Grapefruit have in Germany?
Grapefruit has an estimated audience of 459,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grapefruit fans?
61.3% of Grapefruit fans are female, 38.7% are male, with an average age of 42.3 years.
Which brands do Grapefruit fans like most?
Grapefruit fans show strongest brand affinity for Rossmann (1.64×), Home Office (1.58×), and Artistic inspiration (1.61×) over the country average.
Where do Grapefruit fans live in Germany?
Grapefruit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,150), Bayern (reach 83,753), and Baden-Württemberg (reach 69,361). These three regions account for the largest share of the active audience.
What other brands do Grapefruit fans also like?
Beyond Grapefruit itself, the audience over-indexes on Home Office (1.58×), Artistic inspiration (1.61×), Mothercare (2.18×), and Novi Pazar (9.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grapefruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.