Grapefruit Audience in Germany
Grapefruit has an estimated audience of 459,601 people in Germany. 61.3% are female, 38.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Nicole Kidman, Tagesschau, Granini.
The average Grapefruit fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Nicole Kidman, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Grapefruit audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Grapefruit fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 42.3 |
| Estimated audience size | 459,601 |
Audience persona
The typical Grapefruit fan in Germany is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,150 | 1.15× |
| Bayern | 83,753 | 1.13× |
| Baden-Württemberg | 69,361 | 1.11× |
| Niedersachsen | 46,554 | 1.04× |
| Hessen | 37,411 | 1.07× |
| Rheinland-Pfalz | 23,206 | 1.01× |
| Berlin | 21,939 | 1.07× |
| Sachsen | 21,893 | 0.97× |
| Schleswig-Holstein | 14,436 | 0.87× |
| Brandenburg | 12,708 | 0.89× |
| Hamburg | 11,564 | 1.11× |
| Thüringen | 11,252 | 0.96× |
| Sachsen-Anhalt | 10,545 | 0.89× |
| Mecklenburg-Vorpommern | 7,702 | 0.88× |
| Saarland | 5,146 | 0.91× |
| Bremen | 3,664 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 7.53× | Business & Career |
| Nicole Kidman | 9.12× | Movies & TV |
| Tagesschau | 2.63× | Movies & TV |
| Granini | 39.62× | Food & Beverages |
| Nicole Scherzinger | 16.38× | Music & Radio |
| This Is Us (TV series) | 16.69× | Movies & TV |
| Mila Kunis | 10.1× | Movies & TV |
| Cameron Diaz | 9.84× | Movies & TV |
| Schweppes | 21.43× | Food & Beverages |
| Natalie Portman | 6.72× | Movies & TV |
| Humboldt University of Berlin | 7.44× | Business & Career |
| Penélope Cruz | 12.86× | Movies & TV |
| Pets | 1.71× | Pets & Animals |
| Real property | 4.27× | Home & Garden |
| Benedict Cumberbatch | 9.81× | Movies & TV |
| University of Hamburg | 12.21× | Business & Career |
| Biathlon | 9.38× | Sports |
| Leggings | 3.47× | Fashion & Accessoires |
| Automobiles | 1.62× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Pet Ownership | JOY | 1.54 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Community Orientation | OPEN | 1.51 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Mexico | 9.3% |
| Taiwan | 9.0% |
See Grapefruit audiences in other countries
More Fruit audiences in Germany
- Grape (1,397,766)
- Avocado (945,961)
- Berry (868,626)
- Lemon (835,962)
- Strawberry (824,536)
Frequently asked questions
How many fans does Grapefruit have in Germany?
Grapefruit has an estimated audience of 459,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grapefruit fans?
61.3% of Grapefruit fans are female, 38.7% are male, with an average age of 42.3 years.
Which brands do Grapefruit fans like most?
Grapefruit fans show strongest brand affinity for Jotex (78.71×), Western Union (7.53×), and Nicole Kidman (9.12×) over the country average.
Where do Grapefruit fans live in Germany?
Grapefruit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,150), Bayern (reach 83,753), and Baden-Württemberg (reach 69,361). These three regions account for the largest share of the active audience.
What other brands do Grapefruit fans also like?
Beyond Grapefruit itself, the audience over-indexes on Western Union (7.53×), Nicole Kidman (9.12×), Tagesschau (2.63×), and Granini (39.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grapefruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.