Rascasse Audience Intelligence

Grapefruit Audience in United States

A data profile of the people who buy, follow and care about Grapefruit in United States — modelled from more than twelve digital signal sources. Grapefruit has an estimated audience of 1,438,801 people in United States.

#19among Fruit in United States#7437among Topic in United States#1079in Food & Beverages

The average Grapefruit fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Total Wine & More, Pizza Hut, Non-alcoholic beverage, with strongest over-indexing on Total Wine & More (5.76× the country average).

Demographically, the Grapefruit audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grapefruit fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Total Wine & More.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grapefruit profile in United States.

Audience size
1.4M
in United States
Gender
68.8%♀
31.2% male
Age
38.5
average years
Country rank
#18320
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grapefruit fans

68.8% are female, 31.2% are male, average age 38.5.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Grapefruit audience in United States
MetricValue
Female68.8%
Male31.2%
Average age38.5
Estimated audience size1,438,801
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Grapefruit audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3916%
40-4921%
50+20%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Grapefruit audience comes from United States.

Worldwide audience distribution share by country for Grapefruit
CountryShare
United States17.8%
Mexico9.3%
Taiwan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grapefruit audience in United States is strongest.

Fig. 05

Top regions by affinity

Grapefruit fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.33×
02Hawaii~8K1.24×
03Florida~100K1.23×
04Texas~200K1.22×
05New York~90K1.17×
06Georgia~50K1.14×
07Arizona~30K1.10×
08Massachusetts~30K1.10×
09New Jersey~40K1.09×
10Washington~30K1.09×
11Maryland~30K1.09×
12Illinois~50K1.07×
13Oklahoma~20K1.07×
14Nevada~10K1.07×
15Utah~10K1.07×
16Indiana~30K1.06×
17Louisiana~20K1.05×
18Mississippi~10K1.05×
19North Carolina~50K1.04×
20Virginia~40K1.03×
21Connecticut~10K1.03×
22Arkansas~10K1.03×
23Nebraska~7K1.02×
24Delaware~4K1.02×
25Missouri~20K1.01×
26Kansas~10K1.01×
27Alaska~3K1.01×
28Pennsylvania~50K1.00×
29Oregon~20K0.99×
30Kentucky~20K0.98×
31New Mexico~7K0.98×
32South Carolina~20K0.97×
33Minnesota~20K0.97×
34Washington, District of Columbia~4K0.96×
35Michigan~40K0.95×
36Tennessee~30K0.95×
37Iowa~10K0.95×
38Ohio~40K0.94×
39Rhode Island~4K0.94×
40Alabama~20K0.92×
41Idaho~7K0.91×
42North Dakota~3K0.91×
43South Dakota~3K0.90×
44West Virginia~6K0.89×
45Wisconsin~20K0.88×
46Colorado~20K0.87×
47New Hampshire~5K0.82×
48Maine~4K0.82×
49Vermont~2K0.78×
50Montana~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Grapefruit, United States
0.76×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grapefruit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grapefruit audience
#·InterestCategoryAffinity×
01Total Wine & MoreFood & Beverages5.76×
02Baking powderFood & Beverages4.51×
03Atlético MadridSports4.30×
04Non-alcoholic beverageFood & Beverages2.83×
05Mineral waterFood & Beverages2.51×
06Microwave ovenHome & Garden2.23×
07Wine tastingFood & Beverages2.13×
08Dillard'sFashion & Accessoires2.03×
09Valentine's DayKids & Family1.90×
10MeijerShopping1.89×
11PublixShopping1.78×
12PharmacyBusiness & Career1.71×
13Pizza HutFood & Beverages1.70×
14Sprouts Farmers MarketShopping1.66×
15Domino's PizzaFood & Beverages1.63×
16Soft drinksFood & Beverages1.56×
17MoisturizerHome & Garden1.56×
18J. C. PenneyShopping1.54×
19KrogerFood & Beverages1.53×
20United Parcel ServiceBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grapefruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grapefruit audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.49×
Price SensitivityPREMIUM1.41×
Convenience OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grapefruit audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
MindfulnessBALANCE0.77×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grapefruit have in United States?

Grapefruit has an estimated audience of 1,438,801 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grapefruit fans?

68.8% of Grapefruit fans are female, 31.2% are male, with an average age of 38.5 years.

03

Which brands do Grapefruit fans like most?

Grapefruit fans show strongest brand affinity for Total Wine & More (5.76×), Pizza Hut (1.7×), and Non-alcoholic beverage (2.83×) over the country average.

04

Where do Grapefruit fans live in United States?

Grapefruit fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Grapefruit fans also like?

Beyond Grapefruit itself, the audience over-indexes on Pizza Hut (1.7×), Non-alcoholic beverage (2.83×), Domino's Pizza (1.63×), and Microwave oven (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Grapefruit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grapefruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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