Grapefruit Audience in United States

Grapefruit has an estimated audience of 1,438,801 people in United States. 68.8% are female, 31.2% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Grapefruit fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Grapefruit audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Grapefruit fans

Demographic split for Grapefruit audience in United States
MetricValue
Female68.8%
Male31.2%
Average age38.5
Estimated audience size1,438,801

Audience persona

The typical Grapefruit fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Grapefruit in United States
RegionReachAffinity
California222,5401.41×
Texas155,2101.25×
Florida127,2841.31×
New York102,2491.27×
Illinois52,9821.11×
Georgia52,9571.19×
Pennsylvania48,7941.01×
North Carolina45,5501.05×
Ohio41,8070.94×
New Jersey41,7661.14×
Michigan36,4040.97×
Virginia35,9521.03×
Washington33,0321.14×
Arizona32,9871.12×
Massachusetts31,7611.12×
Indiana27,9621.06×
Tennessee27,9130.97×
Maryland27,7921.12×
Missouri23,2561×
South Carolina20,5930.95×
Minnesota20,3730.99×
Colorado19,8820.88×
Louisiana19,4081.05×
Wisconsin18,9860.88×
Oregon17,1521.04×
Kentucky17,0850.95×
Alabama17,0240.85×
Oklahoma16,9951.06×
Nevada14,9711.08×
Connecticut14,7971.03×
Utah13,8761.08×
Arkansas11,8711×
Mississippi11,7961×
Kansas11,1180.98×
Iowa10,9800.93×
Hawaii7,8771.27×
Nebraska7,0550.98×
New Mexico6,7770.94×
Idaho6,4640.9×
West Virginia5,5910.83×
Washington, District of Columbia4,4691.03×
New Hampshire4,4160.78×
Rhode Island4,1540.91×
Delaware3,9010.98×
Maine3,8580.75×
Alaska3,0550.99×
Montana2,8040.7×
South Dakota2,6780.81×
North Dakota2,4240.82×
Vermont1,7720.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grapefruit audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grapefruit audience
TraitClusterScore
IndulgenceJOY1.49
Price SensitivityPREMIUM1.39
CreativityOPEN1.19
Design AffinityPREMIUM1.19
Healthy LifestyleBALANCE1.17
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Grapefruit
CountryShare
United States17.8%
Mexico9.3%
Taiwan9.0%

See Grapefruit audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Grapefruit have in United States?

Grapefruit has an estimated audience of 1,438,801 people in United States, concentrated in California and Texas.

What is the gender split and age of Grapefruit fans?

68.8% of Grapefruit fans are female, 31.2% are male, with an average age of 38.5 years.

Which brands do Grapefruit fans like most?

Grapefruit fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Grapefruit fans live in United States?

Grapefruit fans in United States are most concentrated in California (reach 222,540), Texas (reach 155,210), and Florida (reach 127,284). These three regions account for the largest share of the active audience.

What other brands do Grapefruit fans also like?

Beyond Grapefruit itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grapefruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.